Brand awareness is a common term if you’ve been around the marketing space for some time. But, what does it exactly mean, and why are companies obsessing over the next brand awareness campaigns? 

In simple terms, brand awareness is how well people are able to recognize your brand. This cannot be measured by just one metric alone as it encompasses things from reach, traffic, engagements, and the like. 

The more aware your target market is of your brand, the more synonymous your products or services are when people consider the category they belong to. This is a requirement for any brand, especially new ones before they can properly build brand loyalty. Contrary to belief, brands do not have to be the most recognizable to everyone. It just has to be recognizable to your target audience. 

Here are some ways your company can use brand awareness:

Show the human behind the brand

People gravitate to brands that have unique personalities. However, this doesn’t mean that all brands can benefit from the witty social media personalities of other brands. It doesn’t mean though that you shouldn’t put a personality behind your brand voice and image. 

Customers can tell when a brand is more “human” than others. This shows not just in the posts but in how your brand engages with its audience. Remember that when it comes to social media marketing, communication is often a two-way street. 

You can interact with your audience by asking questions, polls, or simply by replying to their comments. By doing so, you’re letting them know there’s a person behind your company account. This goes the same way when it comes to posting things that may not entirely be related to the product or service, such as posting about current trending topics. Show your audience that you are updated with what’s happening around you, just like them!  

Make sure your brand tells a narrative 

Storytelling is one powerful tool as it gives the audience something to hold onto. Even if not properly articulated, every brand has to have a story whether it’s the story of the founder, how the product came about, or how the business was able to break through. The important part is to communicate this to your audience. The narrative can be about anything as long as it is authentic. 

Recognize the value beyond your product 

One way to deepen your brand awareness strategy is to go beyond the product and see what value you can offer. The point of this is not directly for sales. But, it can lead to relationship building that creates opportunities for your audiences to get to know your brand in a different way. 

This can come in many ways from educating, informing, or even entertaining through blogs, podcasts, newsletters, and social media posts. If the team or company has a pool of expertise, then it might be the best way to share it with others. 

Create shareable content 

Word-of-mouth marketing should not be underestimated as it is a surefire way to develop familiarity and build trust with customers. This is about seeing what impact you can create in your content to make it shareable to audiences. 

This may be a way of indirect marketing as you’re not directly selling the product. But, it can offer big returns on your overall awareness and impact in the long run if paired with a good strategy. 

Creating an effective brand awareness strategy could be a daunting task as it requires a lot of work from strategy to execution. But, don’t be discouraged, iManila can help! 

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, and technical, desktop and remote support. Talk to us!

Juggling between your day-to-day business operations and carrying out marketing efforts is not an easy task. For sure, you would agree based on your past experiences in the previous years. Regardless of your company scale, it is best to have different people handle these two distinct business aspects. After all, it can’t all be done at once. This is one of the main reasons to hire a digital marketing agency this new year. 

A digital marketing agency is composed of an experienced team that can manage all of your online marketing needs in one place. From Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing to Social Media Management and Advertising (SMM and SMA), and many more, they are your team. 

Aside from having the focus to run and grow your business, there are a lot of other reasons why a digital marketing agency is worth your money. Read further as we share the benefits that come with hiring a digital marketing agency for your business!

Have an expert do your digital marketing efforts

Off the bat, hiring a digital marketing agency means having experts do your online marketing efforts. Marketing isn’t as easy as it sounds. It takes a lot of time and experience to fully understand online marketing and plan a strategy that actually works. Sure, you can create a marketing team out of your people but do they have the skills of a pro? The clock is ticking, and this 2023, don’t settle for trial-and-error marketing strategies. Invest in an agency that can bring you marketing success.

Save money by cutting down marketing costs

Many businesses compare the cost of an in-house operation to the cost of an agency when deciding whether or not to hire a digital marketing agency. Hiring an agency is more cost efficient and will save you a lot of money in the long run.

One reason for this is that agencies are independent contractors. It doesn’t require payroll taxes. Plus, you reduce the ongoing expenses associated with full-time employees, such as salaries, health care costs, and benefits.

With an in-house operation, you will also be required to pay subscription fees to some digital marketing tools you need to run campaigns. On the other hand, you won’t have to spend a dime on tools when you hire an established firm. They already have all of it.

Acquire new and innovative ideas

Bored of repetitive and customary marketing ideas? Consider hiring a digital marketing agency. They offer fresh and out of the box ideas, incorporating a new perspective in your company’s online marketing plans. For instance, they can help you find ways to effectively reach your target audience. From platforms to use to media types to produce, they got you! 

See measurable results

Know and track the performance of your marketing campaigns with the help of a digital marketing agency. They can come up with an estimated Key Performance Indicator (KPIs) based on your budget. So it would be easier to determine your return on investment (ROI).

In addition, they will identify the crucial metrics that should be followed across the various channels in order to assess each campaign’s effectiveness. And you will be receiving a website audit and monthly or quarterly reports on your campaigns. Basically, a digital marketing agency assists you in making sound marketing decisions.

Enjoy free marketing tools

Digital marketing requires a lot of tools to optimize each campaign. Most of these tools are of premium services, with certain features or upgrades increasing the cost. To name a few, analytics, keyword research, competitive analysis, paid search management, and automation tools are some of the tools you will be needing.

For small and medium-sized businesses, the total cost of using these online marketing tools can be quite high. But with a digital marketing agency, you don’t have to worry about these tools as they already have it covered. 

With everything that has been said, if you’re planning to hire a digital marketing agency to help you with your online presence this year, let iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!

No matter how successful your business is today, there can always be room for improvement in the years to come. This is why we have made a few New Year’s resolutions to help improve your e-commerce business website. Take a look at some of the tips that your business might want to try to adapt for 2023:

Reply to customers within 24 hours

For this new year, commit to better customer service. By this, make it a habit to visit your inbox everyday and attend to your customers’ concerns. Remember, the buying process doesn’t just end at check out. Your team must understand the level of concern for each customer too. For instance, if one of them has a major concern or issue with your products, at least let them know when they can expect a reply.

Incorporate sustainability in your packaging materials

With climate change and global warming getting worse, consumers nowadays are doing their best to mitigate the causes that they can possibly contribute. Hence, they are patronizing businesses that incorporate sustainability in their operation. As an online business owner, you can incorporate sustainability through switching to eco-friendly packaging materials. There are a lot of available options right now in the market that are made from recyclable materials or are less harmful to the environment.

Give rewards to loyal customers

If you had a loyal customer for years, it would be nice to let them know that you are grateful for their support during this new year. You can offer them promos like free shipping, a freebie, or a discount. Remember, being thankful for your long-time clients won’t make you go bankrupt.

Make your customers’ lives easier

People opt to purchase online for convenience. Make sure to make every step of your customer’s buying process as easy and convenient as possible. Improve your company’s system this 2023. Accelerating your shipping process, implementing single-click payment, and simplifying your Terms of Service are some good points to start.

Use a new website layout

It’s always a good idea to create a new layout and web design for your site as the new year emerges. Whether you change the color of a sidebar or try a whole new look, it will definitely have an impact on the customers. Ensure that it looks equally good on all screen sizes by consulting a web development team.

Get serious with content

As cliche as it sounds, this 2023, content remains to be the king. Level up your content marketing. Produce more creative contents and commit to a posting schedule. It would be best too to identify the best medium to use for your brand – blogs, podcasts, videos, etc. Nothing beats great content in driving traffic and building relationships with your website visitors. It would also be best if you will invest in a digital marketing agency that can help you with your online marketing strategies like Search Engine Optimization (SEO).

A new year calls for a new beginning. Consider making some changes in your business’ web system and website for the better. Consider a website maintenance service for your business today! For website concerns, let the experts in iManila help you!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs.  Talk to us!