Skip to main content

Why every brand should be using Snapchat right now

 

You would think that something so “24 hours” as Snapchat doesn’t and wouldn’t make a good platform to promote your business, but right now, we’re about to shove that assumption out of the door. As in, shoo, off you go.

Snapchat has been one of the fastest growing social media platforms garnering over 300 million monthly active users as of January 2017. If that statistic doesn’t want to make you go nuts, you’re going nowhere. With such a number, you, as a business should be seizing the opportunity to promote your brand in this ever-germinating social media app.

If you’re still not convinced, sit down, grab a popcorn and read on.

  1. The chance to get to a younger following

Snapchat is a highly millennial app. Most of its users belong to the younger generation. If this is your business’ target market, then you should be utilizing this app’s capabilities to reach out to that particular audience. You have no idea how many snaps are taken and viewed each day, unless you yourself try Snapchat.

  1. The ability to engage mano y mano

Snapchat has its way of making your followers feel special. Its features allow you to directly send content to them, individually, just as long as they follow you. With that, you can send them anything: fun facts about your products, perks of your services; hell, you can even send them personalized videos. These simple acts can quickly turn a follower into a loyal customer, since face to face and direct engagements are sure-fire ways of creating a powerful bond between a brand and a customer.

  1. The idea of taking followers inside for a peek

People are naturally curious. They will be thrilled with the thought of getting an inside look at what a certain brand’s snap would look like, especially if it’s something in the middle of the day or night. Or just generally, what happens inside the company on a day to day basis. Show them the culture of your brand and company. Let them know that you are full of energy and that you know when to have fun despite the stressful work that you do. Happy hours, birthday parties, company events – all of these make up a fun snap to share to your increasing following.

  1. The chance to be cool

Even if your brand is already cool as it is, it can only get more fabulous if you’re on Snapchat. Followers rave at the idea that a certain brand is taking time to do snaps. And besides, Snapchat is such a cool app that using it automatically makes your business ten times cooler on the books of anyone. And you’re crazy if you don’t want any of that.

With everything around us becoming easier and easier to grasp, all thanks to digital growth, why wouldn’t we take something that we can use for our own growth? It’s easy to start a business but it’s hard to stay in it. This cutthroat industry only has spots for those who can survive. And with the right tools and strategies, a brand and business can survive all it can. If you got a tool like Snapchat, why then wouldn’t you use it? Because we sure do.

Follow us on Snapchat: imanila.ph, and we might follow you too. *winks*

 

Sources:

forbes.com

socialmediaexaminer.com

 

Gmail Phishing Scam on the Rise!

 

For most of us, email is a way of life. From work to personal communications to smartphone applications downloads, our email is our virtual online address where most of important documents and updates are sent. That being said, email is an indispensable online asset. Modern life isn’t just the same without it. Unfortunately, it’s the one thing that most of us tend to neglect, especially when it comes to security.

In the past weeks, a phishing scam over Gmail has circulated and propagated in the World Wide Web, escaping the scrutiny of both experts and new users of this email platforms.

Wordfence  (security team behind WordPress) revealed how the phishing scam worked using its account to send unsolicited emails that contained that same malicious strings that pretended to be an authentic Gmail log-in page.

After the victim is fooled to logging in at the fake Gmail login page,  the attacker gains access to the victim’s account. This cycle continues as the attacker uses the compromised account to send malicious emails to other people in the email’s contact list.

That’s why this phishing method “gained popularity” among hackers in the past year: as it effectively tricked people into thinking that they’re opening content from a trusted contact. Furthermore, the hackers behind this method makes it much deceitful as they emulated the way the victim user sends his/her emails from the subject down to email body.

How to detect this?

The phishing technique is deceiving even experienced, technical users – the kind who are already aware of attacks designed to extract valuable information through online.

What makes this recent uncovered technique so much more dangerous is that the location bar shows the text string “accounts.google.com” – a legitimate Google page. However, in this phishing attack, there’s a text string (“data:text/html”) preceding “accounts.google.com.”

There’s also another large chunk of text appearing on the far side of the location bar, which is the file that ultimately sends one’s credentials to the attacker.

These hard-to-spot text strings differentiate the phishing log-in page from the legitimate sign-in page. Most will see “accounts.google.com”, believe it’s the real thing and continue with the log-in.

Prevention

Wordfence provided advice on how to avoid being victimized by this phishing attack:

“Make sure there is nothing before the hostname ‘accounts.google.com’ other than ‘https://’ and the lock symbol. You should also be keen about the of the green color and lock symbol that appears on the left. If you can’t verify the protocol and verify the host-name, stop and consider what you just clicked on to get to that sign-in page.”

The use of 2-step authentication is highly advised. This method uses a secondary verification mechanism for users, and to regularly change passwords.

Wordfence also received word from Google regarding the attack. The tech giant acknowledged it and said that they’re strengthening their defenses against it.

“We help protect users from phishing attacks in a variety of ways, including: machine learning based detection of phishing messages, Safe Browsing warnings that notify users of dangerous links in emails and browsers, preventing suspicious account sign-ins, and more,” said one of the Google representative.

Wordfence suggested that Google should incorporate a design that allows users to easily identify the malicious, hidden text strings seen in these attacks which is similar to the way that the Google Chrome browser labels insecure “https” pages in red and secure, trusted ones in green.

***

To know more about how to make your website secured and safe for your users, you can check iManila’s hosting page and check how our secured  hosting  packages and safety features such as the SSL certification can help you secure your business online.

 

Source: Wordfence.com

Rappler.com

 

Selling Sharks: What it really takes to be great in sales

 

Months have gone since I last passed by the memory lane. Harking back seven months ago to the day I got hired here at iManila, I remember clearly the day I got the text message from our HR officer saying that I’m shortlisted for the Account Executive position I’ve applied for. Yup, I was supposed to be a salesperson then but got abruptly reassigned to the digital marketing department. NO REGRETS – it was an honor.

Questions have been asked. Answers were uttered. Then my nerves wracked even more when iManila’s CEO Mr. Bobet Deluria entered the interview room. More questions have been asked and more answers were uttered. He talked about iManila’s history; what it does, how it became a pioneer in its industry, and such. After that we talked about the ideas of being an Account Executive. And I cannot forget the lines he said seconds later, “Our sales team are like sharks. They are predators. Whenever they smell blood, they attack that bloody prospect.” Why sharks? Why not tigers or lions? Or flamingos? The questions ran through my mind.

By definition, sharks are carnivorous fishes in the class Chondrichthyes (that I have no idea of) that are active predators sometimes dangerous to humans. Briefly, it’s a slang for persons who are experts in a specific activity. The next question that popped into my head is, “how can one be a shark”? A great and successful shark? Upon searching and reading, here’s how:

Successful Salespeople are Both Born and Made

Great salespeople are born to be great at their craft — if this is your mindset, better stop selling. This thinking is just another reason that lazy salespeople who do not hit their quotas for a long time use. Okay, let’s set a scenario. Let’s say that Sam (obviously that’s me) hits her monthly quota and gets her commission consistently. Is that because she was born to sell? NO. It’s because Sam works hard. She calls each company on her list. She manages her accounts well. She doesn’t sit and wait for the inbound inquiries. She gets the job done before anyone else does. Being a great salesperson takes a lot of learning, strategy-making, and effort. If Sam was a true-blooded shark the second she entered this world, it’s her choice if she is going to be the lazy one or the great one. So, if you are not born to be a seller, then make yourself one.

Successful Salespeople Don’t Always Hit the Jugular

People say, be a shark, target the jugular! NO. Great salespeople attack opportunities but they don’t bring their prospects down just to acquire sale. Rather, great salespeople sniff the blood first. They listen to their clients well and ask questions to understand the problem. And then they attack. They propose solutions which are technically the services that great salespeople offer. If the client resists, great salespeople provide reasons why it’s worth investing to solve it. You see, sharks don’t always hit the jugular, they sometimes target the jugular veins – strategically but surely. If you know what I mean.

***

Sales is a cut-throat yet rewarding arena for any profession. It spares no one, hence the comparison to sharks. To be triumphant in this job requires one to step-up to its role as a salesperson. And stepping-up means improving day by day no matter how little the improvements are. Sharks or not, a salesperson is still defined by his or her last sale. And in order to exceed that last sale, a progress is necessary. After all, being successful (not just in becoming a great salesperson) requires hard work to be better and the will to become one.

Yahoo Renames as Altaba and its CEO Marissa Mayer Resigns. Hello 2017!

 

Altaba. This six-letter word is yet to be the new name of our childhood-favorite search engine tool, Yahoo. People rendered speechless upon hearing the news as six Yahoo board of directors will soon resign from their positions, including its CEO Marissa Mayer and its founder David Filo. The board’s resignation is “not due to any disagreement with the Company on any matter relating to the Company’s operations, policies or practices,” Yahoo states on its SEC filing on Monday.

These huge changes will be put to effect after the $4.8 billion merger with the telecom company Verizon is finalized. The deal only comprises the procurement of Yahoo’s consumer web business, Yahoo Mail and Sports. Not the entire Yahoo enterprise.

The remaining sectors of the company after the said deal will be named Altaba. Those sectors of Yahoo are still of great significance to other investors since these have shares from the Chinese e-Commerce kingpin Alibaba, hence the new name Altaba.

Big changes are bound to happen with Yahoo this year, with new set of board members, a new CEO, new regularities, new challenges, AND new chances. That is possibly the best part of this realignment – a new line of chances awaits. But at the end of it all, we will definitely miss the old Yahoo.

If you want to know more about what happened, visit Investopedia and click here.

Why You Should Have a Website Revamp This 2017

 

Change is inescapable and life fads transform before we actually know it. Yet, the choices we have are… Uhm, no. We have no choices but to cope.  To cope for our own sake.  Like how we choose to cope up with that one powerful thing that consumes our lives – technology. Those technology-based techniques we used three to four years ago are now considered vintage, and as humans who couldn’t afford to be left out of the trends, we should always be on our feet to keep up with the coming changes.

Alright, let’s get to the point. We here at iManila deem to give you an eye-opening tip for your business, and specifically, your website. To cut to the chase, we highly recommend a website revamp for your business this 2017, and here are the reasons why you should definitely do it.

iManila-Click-here-to-know-more-CTA

Your website design is so ancient it could pass as an artifact in the National Museum.

The first time you launched your website ages ago, yeah, you were the cool one. The vivid color scheme, screaming bold typographies, text-heavy first fold, and pop-ups. You certainly lead the game. But not today. Not in this period of minimalism and simplicity. Web visitors prefer seeing clutter-free websites. They need information. You must provide it to them in the easiest way that their eyes could see and their mind could understand. You know the old saying that simplicity is beauty? It applies. So, a website revamp will definitely be ideal.

Your website lacks conversions like an unrequited love.

One of the reasons why websites are created is to be a profitable online medium for businesses. Why spend money if it won’t deliver results, right? So, if you want conversions, think if your website really deserves any. Does it contain high-quality photos? Does it have compelling content? Is it easy to navigate? Whether it’s for brand awareness or leads generation, you have to determine what your website goals are for you to measure conversions.

Your website has to move-on from the desktop era.

Mobile usage increases each day. Even ten-year-olds and people in their sixties are part of the increasing statistics, causing the unstoppable growth of mobile browsing. Given this, you have to go with the trend and make your website mobile-friendly. Getting a website revamp to have a mobile-responsive web design automatically adjusts your website interface from desktop to mobile, viz. Meaning, whatever device you are using, you can still view the site as it is. No need to zoom it in or out just to read the text properly.

iManila-Talk-To-Us-CTA

Your website couldn’t even get awards or nominations for the SEO-friendly website of the year.

You have probably encountered the term Search Engine Optimization once in your life. But, have you considered applying this modern marketing tactic for your business? If not yet, you better do so. You can start by redesigning your website first. Good ranking in search engines is a result of a good integration of meta tags, title headers, compelling content, AND great website design. These strategies always work BEST together.

***

Revamping your website is not just a luxurious gesture, but more of a necessity. A need. A must. Whatever term you use, you just got to do it for your business, for your market, for you – as it mirrors the quality of your service and products digitally.