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Category: Our Ideas

branding

If you’re someone who follows a lot of brands online, then for sure there are a few brand names that’s caught your attention. Customers like to follow brands who offer lots of discounts and promos online, but oftentimes, others follow brands that have really valuable content.

Branding and content can be really challenging for most brands, but some brands put their best foot forward when it comes to publishing online content. Content is very important if you want to stay relevant and keep your customers engaged. Here are 5 local brands who has their branding and content on point! Let’s see if we can take a few notes from them.

  1. Sunnies Face

One look at Sunnies Face’s Instagram page and you won’t be able to stop scrolling through their feed- the photos are just so good! Check out their IG page, and you’ll see a lot of product photos and user-generated content, which honestly, is the basic ingredient to getting more people interested in purchasing your products. User-generated content makes your brand relatable and authentic as it shows actual testimonials from ordinary people. Partner that with aesthetically pleasing photos and you can just sit back and wait for the sales to come in!

  1. Angkas

Angkas’ branding is the perfect example of treating your brand like another person. Angkas’ online persona your 20-something, fresh out-of-college millennial, and is basically a walking meme. With a hundred thousand followers on Twitter and with almost never less than a thousand engagements in all their posts, you know Angkas has got their branding on lock down. Their content is very engaging; funny and witty, sometimes a bit rude and NSFW, but totally expected from them. The most important thing is that their audience is LOVING it!

  1. Boysen

This brand may be a bit unexpected from our list here but you’ll know why they’re included in this list once you check out their Instagram page. Boysen Philippines’ Instagram feed is GOALS. They’ve got the color blocking done right. It’s simple yet very effective, and it really highlights what they sell. The main takeaway? Sometimes simple and clean sells too.

  1. Oishi

Oishi’s content may be an underrated one but trust us- it’s one that’s worth checking out. Lots of people have been sharing and reposting content from Oishi’s Facebook Page because of their funny (and honestly, kinda weird) content. Theirs is a different kind of content but is still very engaging and one that truly resonates with their audience. If you’re thinking of viral posts? Oishi’s got a few.

  1. Dove 

Here’s a brand that doesn’t need aesthetically pleasing and colorful posts to get their message across. Dove’s social campaigns, especially their women empowerment campaigns, are very notable that one look at their content, you know it’s Dove. It helps a lot if brands focus their marketing towards a specific advocacy. It shows that they aren’t only after sales, but also, they are a brand that wants to contribute something meaningful to society.

There are a lot of key points to note on how to get your branding on point from these brands. Even if they are key players in the digital marketing world, there’s definitely room for more brands, especially more local and new brands, to play along with them. Don’t be scared to define and establish your brand online.

If you are looking for an agency who can help you with branding and online content, iManila is the team for you. You may reach us at [email protected] or call us at (02) 490-000 for inquiries.

Tech Support

In a day and age where most companies rely on the internet, computers and other digital platforms, there is without a doubt a rising demand for a tech support team.

As we grow to be more dependent with technology, it has also become a tedious task to keep track of security and maintain the performance of some of our devices. From upgrading systems to keeping our files secure, these are things that most individuals, and even bigger corporations tend to overlook. That is why people opt to turn to professionals who can get tedious tasks off of their hands.

Technical Support, as some may deem redundant or unnecessary, is actually a vital department to have especially for companies who rely on technology heavily.  However, technical support requires intensive product knowledge and a special skill set. Thus, it can be challenging and expensive for companies to set-up their own technical support team.

To save you from the hassle of hiring, monitoring and maintaining a team of tech support specialists, it is best to outsource it to companies who specializes in this service. Here’s why:

Expertise

Getting a reliable and industry-trusted tech support company saves you from the hassle of setting up a team with responsibilities you have limited knowledge. By outsourcing, you can expect that the tech support provider can assess, address and immediately repair tech issues that your company is experiencing.

Professional Assistance

As industry experts, you can rely on your tech support provider to deliver professional assistance and efficient solutions to technical issues within your company.

Learning

While this may not be commonly advertised, working with an outsourced technical support team can familiarize you with tech issues that you most often overlook. They should be able to provide you with basic and simple solutions that you can resolve internally or via phone conversations before calling for on-site service.

Collaboration and Partnerships

Hiring an outsourced tech support team does not just address your day to day tech needs, as it can lead to successful partnerships that can help you continuously innovate your company.

Getting a tech support team relies greatly on who you choose to partner with.

For an expert, professional and industry-tested tech support company, check us at www.iManila.ph.

As one of the leading digital companies in the Philippines, iManila provides tech support services specially designed to cater to your company’s needs. We also offer 24/7 customer support for fast, timely, and reliable assistance to our clients.

For inquiries, call us at + 63 2 490 0000 or email [email protected].

 

 

 

why shopping ads is essential for online retailers

It’s no secret that online ads have a big influence on a consumer’s buying decision.

With the rise of online marketing, platforms such as Facebook and YouTube are getting saturated with sponsored ads, from global brands to SMEs alike.

But one Ad platform that is often overlooked is Google Shopping Ads, also known as Product Ads.

When done right, it can be highly profitable for businesses. So, if you’re having second thoughts about doing shopping ads, here are some points that might change your mind.

Optimizes and Organizes Content on Website

Google Shopping ads can enable your eCommerce business to be strategically well-optimized. Having a content with search terms that uniquely determines your brand will most likely bring you web traffic as well as potential conversions/sales.

Helps Segment the Business’ Target Market

A budget for a winter sale product collection, for example, will most likely be maximized if the target segmentation will be applied. In this case, people who are looking to buy winter items and people who are going to a country for winter, can be targeted as they are most likely to buy, thus better conversions for your campaign.

Bid Adjustments for better ROI

Having a shopping ad campaign enables you to control how much budget you’re willing to pay for every sale/ acquisition. Once you find the right bidding strategy for your campaign, you are most likely to see an increase in your ROI.

Enables remarketing for added conversions

Remarketing is what makes digital ads, particularly shopping ads superior to any other marketing campaigns.

Integrating a remarketing strategy for your shopping ads campaign will enable you to target those who showed interest in your products but did not complete a purchase. People who added to their cart, or just visited your website are the ones that can be utilized when running a remarketing ad campaign. This increases brand awareness as well as an added conversion to your usual sales performance.

As mentioned, running a shopping ads campaign requires a tedious amount of work as it requires an overall production- from organizing and uploading all your product pages to having an excellent copy and graphics for your ads, so you might find yourself needing some professional help in this department.

iManila is a trusted digital marketing agency who can help you advance in the digital age. Our goals are to help brands achieve their objectives and help turn effective strategies into revenues. You can count on us to help you and guide you towards achieving a better ROI and sales for your business. You may contact us at +632 490 0000, visit our website at https://imanila.ph/ or you may also send us an inquiry at [email protected].

Working your way through the digital world can be a tedious task, especially for a business owner who already has a lot on his plate. As a company, it is important to look for a trustworthy and efficient team that can help you manage your digital needs.

Over the years, more and more digital marketing agencies are trying to make it in the industry, which makes it difficult for companies to find the perfect agency for their brand as most have limited experiences under their belt.

Choosing the right digital partner can make or break your bottom line. Choose the wrong one and it’s money down the drain or worse, it can even hurt your brand. But choosing the right one can bring your brand to great lengths. So, before you choose your digital marketing agency, here are some things you need to ask yourself.

What are my objectives?

Understanding your business needs and setting your objectives will be the driving factor of your digital campaign’s success. Identify the platforms that you need and where your customers would be most engaged in.  Whether it’s a website, SEM campaign or social media marketing, identifying these beforehand can help you find and communicate better with your prospective agency.

How much am I willing to spend?

It’s important to know how much you are willing to spend for your digital marketing campaigns. However, there is no “fixed” budget as digital marketing is not a product that you buy off stores. Rather, your prospective agency should be able to provide you with a reasonable budget that will meet your expectations accordingly. They should also be able to recommend appropriate digital marketing strategies for your business. For example, a plumbing business may focus more on Search Engine Marketing (SEM) compared to social media, while a travel agency might invest more on social media than SEM.

Is the agency credible?

Before contacting a prospective agency, do your research. How active and transparent are they online? Do they have good reviews from previous clients? Is their basic information like their address, contact numbers, and portfolio available? If an agency is not transparent enough, then that should set a red flag for you. Many smaller agencies offer big promises with cheaper rates and often, they can’t deliver their promises.

Another way to check on the credibility of an agency is through their website. Is it decent? Does it appear in high search results, indicating SEM and SEO activities? Are their social media accounts properly maintained and are their posts of good quality?

Do they have a well-rounded view of digital marketing?

When it comes to working with an agency, most marketers tend to only see the client-side or the agency-side. But another side that is overlooked is the technical-side. Your agency must be able to explain to you the process and the terms of the service you are availing in such a way that you are able to understand it. It’s also a bonus if your account manager is experienced on digital marketing, as his/her experience will allow him/her to develop better strategies that is best for your brand.

Are they easy to get along with?

You don’t just want an agency who will work for you, but you want an agency who you can work WITH. Meet with the people who are supposed to handle your account. You want someone who understands your products and is aligned with your brand. This is a more personal step, but it is an aspect that is very important as this allows for a smoother communication between client and agency.

At the end of the day, you want an agency who understands your vision and who can help you achieve your goals. Keep these things in mind and you’re off to working with the perfect agency for your brand.

If you’re looking for a digital marketing agency who can help you navigate your way through the digital world, then you might want to consider working with us. iManila houses digital marketing experts who are trained to produce the most effective digital campaigns for your brand. Let us help you achieve your digital marketing goals. For inquiries you may reach us at [email protected] or call (02) 490-0000.

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