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SEO Trends You Should Be Looking Out for in 2021

From the various methods of attracting customers online, search engine optimization (SEO) is one of the best ways to generate online sales. For it to work efficiently, however, it has to be implemented correctly.

Whether you’re planning to hire a digital agency or simply want to make an SEO strategy work by yourself, being aware of the current trends is needed to help you gain brand awareness. Below are the most popular SEO trends you can use in 2021.

  • Mobile SEO

As smartphones develop and become easier to use throughout the years, more and more people do most of their searching through a mobile device. For this reason, making your website as mobile-friendly as possible is important if you want to attract customers online.

To know how effective your mobile site is, you can try performing Google’s free mobile-friendly test on your website. Once done, all you need to do is to check the report on your Google Search Console.

  • Voice search

Another trend that is also popular nowadays is the voice search technology that Google Assistant, Apple’s Siri, and Amazon’s Alexa provide. According to Google reports, at least  27% of the entire global population has used voice search on their mobile phones.

Additionally, ComScore, a media analytics company in America, has also stated that more than half of smartphone users are now engaging with voice search technology this 2021.

Since voice search optimization is constantly growing, we recommend optimizing voice search and researching various keywords that people use in everyday conversation. Also keep in mind that voice searches tend to do better with longer, more natural-sounding phrasing.

  • Video advertisements

According to WordStream, a popular online advertising website, YouTube is currently ranked the second most popular search engine after Google with over 1 billion users. For this reason, this is a great way to market your brand to make web traffic efficiently.

To optimize your video content for search engines, all you need to do is optimize your video channel name and description. With that said, make sure that the description is not overloaded with keywords and directly tell viewers what your channel is all about.

  • Featured snippets

If you aren’t familiar with this trend, featured snippets are basically the brief content that is shown in Google for any given search. Not only is this beneficial to potential clients, but also to your website as well.

To get the featured results, you can either provide an answer to a specific question or make bullet points for your content.

  • Internal linking

Internal Linking has been an essential part of SEO for decades. This method basically helps  users find the pages they need when scrolling your website. To make it more easy to use, we recommend following these linking techniques:

  • Content hubs: This is a one-pillar page that curates the best of your content in one place. It also gives your customers what they want which helps with brand engagement. 
  • Faceted navigation: This refers to the filters utilized by sites that allow shoppers to narrow a product set by color, style, or other attributes.
  • Linkpacks: This contains a pack of links at the bottom of your product pages that link to similar products. 
  • Related hyperlinks: This is usually located in your blogs which links to other similar content.

Importance of SEO in digital marketing industry

SEO is getting more complex as we know it, so it is important to be up to date with the current trends. Luckily, here at iManila, we create various SEO strategies that can support your business objectives – whether that means driving awareness, generating leads, or increasing sales.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your web design, hosting, and digital marketing needs. Inquire now and message us today!

Is WordPress the Best Website CMS Choice for your Businesses?

If you have a website, then chances are you may have heard of WordPress. WordPress is known as a website builder and a powerful CMS or content management system that is both flexible and easy to use, adding to its immense popularity. Used by many high traffic and popular websites worldwide such as The New Yorker, BBC America, Bloomberg Professional, Sony Music and the Walt Disney Company, just to name a few, WordPress helps support more than 30% of all the websites on the internet. Here’s why you should be using WordPress as your website CMS if you haven’t even considered it yet: 

Easy to use and manage

Not everyone is tech-savvy to know the ins and outs of web development and coding so it is a great plus that WordPres has a built-in updates management system that lets users update themes and plugins through the admin dashboard. WordPress has useful plugins such as a backup plugin that can help protect your data from any hackers or accidents by providing automatic backups and keeping them safe. 

Users will also get notifications when WordPress has new versions which makes updating seamless. With the trend of everything going mobile, WordPress is on top of it by allowing users to manage their site through their mobile apps. 

Robust security 

Built with security in mind, you can find WordPress to be a safe platform for your website with your data. While it is impossible for any website or even CMS to be completely secure with all of the new threats that arise, WordPress always pushes out updates and security patches to help its users stay ahead of the curve when it comes to keeping themselves secure. Being diligent with these system updates and even theme and plugin updates is one way to be more safe. You can go the extra mile and partner with a website hosting provider who can provide you with added security measures. 

Customization with themes and plugins

There are thousands of available themes and plugins (free and premium) for users to make use of in WordPress. These can fit a variety of websites whether it be an ecommerce site, personal blog, or corporate info site. The best part about this is that you do not need to know how to code to customize themes because they can all be easily edited in the WordPress platform, allowing you to change the colors and images based on your vision for your website. 

For those who wish to have more functionality in their sites such as analytics, contact forms, SEO optimization, or calendar bookings and more, then you would be happy to know that WordPress has a variety of plugins that you can use. With themes that can change up the design of your website to plugins that can add new features and functionalities to your website, you can ensure your website to be aesthetically pleasing and engaging to your website visitors. 

SEO Optimization

Having a good website and good Search Engine Optimization (SEO) go hand in hand. If you have not heard of SEO yet, it is all about ensuring that your website gets the traffic it needs by ranking high on search engines such as Google and Bing. While there are a spectrum of factors that affect your website’s SEO, having the right platform can help give you a better start. 

WordPress has good code which makes search engines like Google love websites that make use of WordPress, leading to much higher ranks in the search engine results pages. With WordPress, you can also use a lot of robust SEO plugins that can make your SEO optimization easier with better results. 

WordPress for any project or use

Long gone are the days that WordPress was only associated with blogging. It has a wide variety of uses now from building a simple infosite for your business, to setting up an e-commerce store, to creating a personal blog, building an online forum, and more. The uses for WordPress are endless! To add to that, WordPress has a lot of tools that can also influence website conversions!

The bottomline is, WordPress makes for an easy all-in-one CMS platform for any kind of website you want to build. Use WordPress alongside the right hosting provider for a seamless and secure website experience. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your web design and development, web hosting, digital marketing and technical support needs. Learn more about how iManila can help you build your WordPress website as well as the available web hosting plans that are perfect for your existing WordPress site. Contact us now to learn more!

Is Your Business Currently Benefiting from Digital Marketing?

Digital marketing provides effective strategies of advertising your business by the use of digital media platforms. It is rapidly becoming the leading marketing tool in this generation with the consumer world now nearly being dominated by people who have grown up with the Internet and mobile phones.

Consumers today now want and need access to information wherever and whenever. Digital marketing is an inclusive term that includes search engine optimization or SEO, search engine marketing or SEM, email marketing tools, blogs, video marketing, e-newsletters, and social media.

In this article, we will be discussing the advantages of digital marketing for your business or organization because let’s face it – in today’s world – your business can experience amazing growth simply by adapting a few digital marketing techniques.

Effectively Promotes Your Business 

Digital marketing helps your business get a better picture on customer attitudes and preferences. Consumers want to deal with companies and brands they can trust. More importantly, they want to deal with companies that have messages that are relevant and provide offers that satisfy their search for services and products. Digital marketers can use this information to engage your existing and potential customers to make future purchasing interactions.

Reaches audiences of Unlimited Sizes

It is important to recognize that digital media is the method that allows people to search for information with little or no effort using tools they have become accustomed to using. This allows you to communicate with your international target audience with ease. Unlike traditional marketing, where you are limited to only targeting your audience within a specific geographical location, digital marketing allows you to reach audiences and consumers far and wide regardless of their location. 

Provides Real-time Response Mechanism

This simply means that the results of a marketing strategy can be assessed very easily and very quickly. Using a number of analytical tools, we can track the number of visitors to your website or blog, and the length of time they stayed on each page, as well as their behavior around your website. The number of conversions can also be measured. Using this data, our marketers can recommend new marketing strategies or the continuation of the existing strategies. Digital marketing also allows access to tools that will support the analysis of overall customer journeys.

Helps Develop Brands

Brand development provides favorable connections with the services or products that make the brand. Marketers create the opportunity for brand appreciation to occur on the part of customers and potential customers, and create the growth of the relationships that will follow. Brand development is essential for the growth of your business and for increasing the presence of your business in a competitive market.

Shows Measurable Results

The wide selection of digital marketing channels available offers your business the most effective way to satisfy the requirements of the constantly growing expectations of customers. This is just as important as keeping ahead of your competitors. There are also a lot of strategies that a digital marketing agency can adapt for your business. Effective Digital marketing services can be structured to keep customers returning, staying and referring others to your website or social media pages. 

If everything we mentioned still sounds unfamiliar to you, it’s best that you consult with a digital marketing agency such as iManila, to help get you ahead of the game. With 25 years of experience in the IT industry as one of the leading Digital Marketing Agencies in the Philippines, iManila has the skills and the experience to help you with your web design and development, web hosting, digital marketing solutions and  remote technical support needs. It’s not too late yet, start your digital advertising journey with us. Contact us!