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Tag: best website development

How to Simplify Your Website?

The general theme and content of your website are very important, however, it always doesn’t have to be complex. Simplifying your web design can be done by taking small and easy steps. Simple tasks like focusing on putting the important website elements, removing the unnecessary things, reducing the number of pages your site has, getting more content, and using the right number of colors are just some small steps you can take to simplify your website. 

The simpler your website gets, the more user-friendly it will become. For most businesses, simplicity is the key to a sleek, user-friendly website. It will be easier to use and navigate around your website if you cut down on additional elements. But sometimes it’s difficult to figure out what to cut and what to keep. Here are a few easy tips from the pros on how to simplify your web design or website in general. 

Identify the Most Important Elements 

This is the most important and the easiest step. Many websites have the most important information about their company on the homepage, mixed with a lot  of unimportant features, like social media feeds, irrelevant photos, and even outdated ads. Strip down to the bare minimum of what you want clients to see once they land on your website and get rid of all the other clutter. Put only the most important content on your homepage.

Use the 80/20 Rule 

The 80/20 is 20% of your website content will go towards 80% of your site’s value. Consider what brings the most value to your site – whether it be your online store, or signup forms. Putting these features front and center and eliminating or redistributing other elements can provide the user with a distraction-free page where they won’t be tempted to click away from items that are on sale or that signup form that they’ve been hovering their cursor over.

Reduce the Number of Pages 

One way to simplify your web design is to narrow down your website pages. This gives users the time to focus on the important parts of your site. It also creates a cleaner and more organized experience. Review your website and remove the unnecessary pages that you know you really don’t need or merge pages that cover similar topics. 

Stick to a Limited Color Scheme 

Choosing the right colors is crucial when it comes to website design. It can be easy to go crazy with lots of bright colors, but a crazy color scheme can actually be very distracting to  your website’s users. Limiting yourself to a color scheme of only two to three colors is a great way to simplify your website’s design. One trick to expand the colors of your website is to use different shades of the same colors to provide subtlety and texture. 

Get Your Call to Action Above the Fold 

Research shows that most people spend more time above the fold of your website. This is one of the most important parts of your website that helps drive more traffic to your site. Whatever is displayed in this sweet spot is what every visitor to your homepage will see first. Make sure that you put a lot of rich content in this part of the website, including any call to action such as “call us today!” or “Check out our store!”. 

In this digital age, a well-designed website is not only about aesthetics, but more for overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, generating leads or increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date. 

Three Mobile Friendly Website Design Tips

Every day, 92.6 percent (4.32 billion) internet users use a mobile device to browse the web among the 4.66 billion active internet users worldwide. A lot of people use mobile devices to access the web, that’s why you need to have a mobile friendly website.

User experience is the most important part of every site when it comes to converting, it also has a factor with how Google ranks your site. Here are five mobile-friendly website design tips for creating a great mobile web design.

  1. Pick a mobile-responsive website or blog theme.

A website plays a vital role in your site as it is the preconfigured framework that defines how your website looks. Mobile responsive themes are pre-coded for both optimal desktop and mobile navigation.

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them to stay longer on your site. It also serves as a way to set you apart from competitors.

Mobile-friendly WordPress sites are the new norm, but despite how common they may seem, it still creates a beautiful and responsive site. Make sure that you also have an effective website landing page as it is the most vital foundation of lead generation.

  1. Simplify your website content.

When creating copy and design elements for your mobile website, the important rule is to simplify everything. Making a website look sleek and reducing navigation confusion helps in achieving an effective site.

The website that we create, from articles, business plans to user interfaces are all important. Simple actions like putting your focus on essential elements for your website’s success will eventually pay off. Get rid of unnecessary pages, pop-ups, and design ideas, and opt for the quick and simple.

  1. Prioritize site performance.

Ultimately, having a fast-loading site can benefit both you and your customers. Page speed has been useful for a long time in terms of how your sites are ranked in Google desktop searches.

Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. The first step is to simply see how fast your site currently loads — if all is working correctly, you might not even need to do anything else. You can evaluate your page speed with a tool like Google’s PageSpeed Insights.

The majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites.

As more and more people use their smartphones or tablets to access the internet, site designers have to adjust to address those usage patterns. Is your site ready for your mobile visitors?

With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital

marketing and technical support needs. Inquire now and message us today!

How to Drive More Traffic to your Website?

Every time we see successful campaigns online, we often ask ourselves – why can’t I drive traffic to my website like this? Believe it or not, there are ways to gain more traffic to your website – you probably just haven’t figured out the best strategy to use to attract visitors.

If you’ve been struggling with driving traffic to your website these past few months, well, you’re not alone. Based on 2019 research conducted by the Content Marketing Institute, 61% of content professionals are having trouble with knowing what is most important to their audiences, while 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are finding it difficult to predict the steps in a customer’s buying journey. 

From writing a new blog post, posting on social media, and strategizing for a new email marketing campaign, there are a lot of strategies that can be done aside from those that you may know about. Lucky for you, in this blog we will give some tips on how to utilize different strategies in order to hit your KPIs. 

Website Analysis 

Before you start setting up your campaigns, you might want to know the status of your website. Of course, what better way to understand what your site needs than by conducting a website analysis or audit. Before you drive traffic to your website, it’s imperative to learn more about your audience and what can be done to improve your website. There are paid and free digital marketing tools to use which will show you what can be improved and worked on in your existing website. By conducting a website analysis, you’ll be able to find out which aspects of your website may need improvement or if there are any current security concerns on your site. In this way, you can be sure that once you start getting traffic on your website, you can be assured that users will not instantly drop out or leave your site due to security vulnerabilities or broken links or even bad user experience. 

Paid Advertising 

You can drive traffic to your website immediately with paid advertising. Through the use of search engines, you can run pay-per-click ads or run remarketing campaigns through different types of ads. Using your social media, you can also run display ads or sponsored posts. Your approach will most likely include a combination of different types of advertising. To add more assurance, according to the 2020 CMO Survey, firms expect social spending to rise by 62% over the next five years. 

Organic Social Media 

Organic social media is not a new strategy. That is why marketers should take this into consideration. Aside from posting on social media platforms, you can also use Instagram Stories, especially the swipe up feature, live video, IGTV, or Facebook Messenger – anything that will let your customers take them to your website. The strategy with organic social media is to be an early adopter of new features. 

For deeper understanding of social media, Facebook is releasing an automated lead generation feature on Messenger which allows businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for driving traffic to your website. Read through our blog to know how Social Media can help grow your business.

Contests and Giveaways 

This is by far the simplest yet most effective way to drive traffic to your website in an instant. Running promotions or contests can give your website a quick boost, while also rewarding your followers. You can start by hosting giveaways on social media, through your email list, or both. 

To implement this effective strategy, you must first decide what platform on which to host your giveaway. Then choose a prize such as free tickets, discounts, etc. Then you can select your criteria. And then you can now write your ad copy, create your graphics and now post and promote your content. 

Search Engine Optimization (SEO)

This type of service is very important as this is one of the ways to determine the visibility of your website across search engines. Through SEO, you can upload your blogs related to your products and services to keep your customers updated with the latest offerings. 

On-Page SEO 

As mentioned above, SEO in general is very important in website traffic. On-page SEO can definitely let your website rank higher in search engines and bring in more traffic. Make sure that your on-page SEO elements are included such as page title, header, meta description, image alt-text, and the URL. Showing up in top positions in search engines will generate more traffic for your site. To learn more about SEO, check out our blog here. 

Video Marketing 

Gone are the days when static images were the best weapon to attract customers. The rise of user experience where customers need to see beyond the image of a product is within us now – thus the increased popularity of video marketing. In fact, Cisco’s report states that video will account for 82% of traffic by 2022. With this, it’s best to start implementing video marketing into your strategy as soon as possible because these days, this is the content people are clicking on. 

If you’ve surpassed those struggles to get traffic to your website, congrats! Implementing the tips above can help you increase your traffic as soon as possible. But once your traffic has started to improve, it’s time to talk about conversions. iManila, with 25 years of experience in the industry and as a certified Digital Agency in the Philippines, is the right agency that creates highly-functional websites, provides top notch hosting services, digital marketing and technical support services that can support your business objectives, whether that means driving traffic, lead generation, or even sales. To transform your ideas into a digital trend, message us and we’ll lead the process towards success!

Important Question: Does your business need a mobile app?

Your website is your most important resume, as it tells your visitors what your brand is all about. But with every visit, one must highlight the first thing that everyone sees whenever they land on a website – its landing page.

Landing pages are one of the most vital foundations of lead generation. However, most companies don’t use them enough, or at all. Most of us would give more attention to the website’s homepage instead. At the end of the day, it is the first room in your computer-generated storefront when visitors “walk” through the door.

More so, a landing page is a critical must-have for any website because it offers a targeted platform for converting higher percentages of visitors into leads. And with the latest trends such as email marketing, social media, pay-per-click (PPC) advertising and other online channels, you have the capability to send traffic to specific locations (landing pages) containing the right messages for each audience. 

Landing pages essentially tell your visitors what you want them to do and why they should make a specific action now. When done right, your website landing page can definitely bring a positive impact on how you generate leads or sales through your website. 

In this week’s blog, we’ll share some tips on how to maximize your website’s landing page. 

  • Know the Elements of your Landing Page

First and foremost, you must know the basic elements of a landing page. These elements should comprise your landing page such as a headline and an optional sub-headline, brief description of what you offer, at least one supporting image or short video, and other supporting proof elements such as testimonials, customer logos, or security badges. And most of all, include a form on the landing page itself to capture information. In some cases, if you can’t put a form, you may use a large call-to-action (CTA) button to direct your visitors to what they need to do next. 

  • Use Separate Landing Pages

Homepages are typically jam-packed with messaging, making visitors feel lost. Also, using a main site product page is not recommended either. Even if you’d spent so much time perfecting your homepage and its sub-pages, a committed landing page will perform much better at converting visitors into online returning customers or audiences because they know what they want. In this day and age, when you’re running a digital campaign or promotion, make sure that when users click on an ad – they are immediately directed to learn more details about the promotions, rather than just ending up in your homepage with too much information for them to even figure out why they clicked the digital ad in the first place. 

  • Make Your Purpose Clear and Concise

Keeping your landing page clear and concise will naturally make your visitors do the main action. Moreover, avoid stuffing too much information on your landing page as your visitors would be confused and might leave immediately. When visitors see your page, make sure they are automatically able to see what it is all about and it automatically tells them what you want them to do. Limit the amount of copy, images, media, and links to only what’s needed, and establish your content in an orderly manner. And don’t forget that a call-to-action button might just be your best bet as it tells your visitors what to do next – which is specifically to CLICK HERE!

  • Limit Your Navigation 

The main purpose of a landing page is to encourage your visitors to take one specific action. Of course, you want to keep your visitors on the landing page for as long as possible not until they have done an action. Having a complicated navigation might prompt them to continue wandering. Remember that at this time when people have very short attention spans – that a long navigation doesn’t mean a better website. Trust us on this! If not, read more about this in our other blog article, Debunking the Most Common Website Myths. 

  • Create Many Landing Pages as much as possible

This may sound a lot of work but believe us, this works wonders. For every campaign or offer, create a new, specific landing page. As they say, the more landing pages you create, the more prospects for converting more traffic into leads. For more options, you can also include social media sharing links or a social sharing widget on your landing pages so visitors can easily share that content with their own personal networks, and in turn, drive more chances for converting leads.

These must haves’ will give you plenty of time to create and perfect your landing pages as this will allow your business to grow by receiving leads from your potential customers. Effective landing pages are what will turn your website into a lead generating machine.

In this digital age, a well-designed website is not only aesthetics, but overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, lead generation, or even increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date.

How to Get the Most out of Social Media Advertising

It is undeniable that reaching a vast number of audiences would require excessive time and manpower if done traditionally. But in the digital world, a few clicks and a few bucks could go a long way and would pretty much save a lot of time. 

It’s no secret that advertising through social media is widely used today. According to the Forbes Council Post, we see an average of 4,000 to 10,000 ads each day.

It could be confusing to implement any digital advertisement most especially for the first time. Social media advertising offers a lot of options that will allow your brand to reach your targeted audience.

That’s why we’re here! This guide will help you understand how to maximize the resources you put in social media advertising to make sure you get what you’re paying for.

Tip #1 BE SPECIFIC WITH YOUR TARGET AUDIENCE

This is the most important part in making an advertisement – the people who are meant to see it. You should be specific on your market, including the age and gender.

Knowing your audience’s online activities is similar to knowing what platform to pour your marketing Dollars in when it comes to advertising. Knowing who your target audience is, is the first step for any company when it comes to developing an effective marketing strategy.

Tip #2 HOW MUCH ARE YOU WILLING TO SPEND IN MARKETING

Marketing budget recommendations is one of the difficult decisions that you have to do whether you are running a company or a small venture. Make sure you have a clear direction on how much marketing Dollars you are able and willing to spend and for how long. 

Tip #3 BE CONSISTENT

Customers acquired after running an ad will most likely not stick around for a long time. This is why being consistent in advertising through social media is important. You want to keep reminding your customers that your brand exists. 

Tip #4 PLAN AND MAKE A STRATEGY

In every ad you make for your business, you must incorporate a marketing mix of ideas and find what works best for your company. It is necessary to know your brand very well and plan your goals. Ask yourself, is it your plan to run an ad for a specific promotion? Or was it your intention to run ads with the objective of brand awareness? Is it your priority to get more leads? Take the time to ask yourself these questions to really be able to identify the best strategy when it comes to running your digital ads. 

If you need faster and more effective results, it’s always better to have options as some digital marketing strategies are better than others. That is why it is important to apply and read up more on effective Digital Advertising Strategies.

If you really want to grow your business, in this day and age, digital advertising is a must and as being said, social media is one of the leading platforms for this. If you don’t know where and how to start, don’t be afraid to ask for professional help. Entrust your business with a 25-year old company like iManila, a full-service digital marketing agency that can help take your business online, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.

 

Essential Elements for Website Success this 2021

What makes a successful website? In this day and age, having just a website is not enough. You would need a website that is effective, optimized, and visually appealing. An ineffective website can be a waste of time and money for any business. 

Luckily, we have laid out in this article some essential elements to bring out success for your website. Take inspiration from these to bring out the best in your website this 2021. 

Know your goals

This is one of the most crucial steps to having a website. Websites do not serve the purpose of having one just because everyone has it. Websites should be designed to cater to the goals that you want for your business. Ask yourself the outcome you expect from your website visitors when they go into your site. 

Once you have figured this out, this is where you can build a strategy. This is the only time you can start to think of the things such as what name, title, logo, or tagline your website will have. Take the time to also read through our recent blog to know more about online business resilience this 2021 And must haves for a successful digital workspace in 2021.

Clear navigation

A website is only good if your visitors actually understand it. This highlights the importance of having site navigation that is clear and straight to the point, which will help users explore your site much faster and see the content that they are looking for. Good site navigation is also one of the best practices of good Search Engine Optimization (SEO) as it helps search engines index your website pages easily. 

Good home page 

In this day and age, people are having shorter attention spans. This becomes a challenge for marketers as this means you need to capture users’ attention in the shortest possible time once they reach your website. For a majority of visitors, the home page is where they will first set their eyes on your site. In this short span of time, 90% of visitors already make a decision about your website with just one look at the homepage. 

A good homepage for your website should contain everything that visitors need to know and it should clearly state what your business is offering or doing differently than your competitors. Making sure that your logo, tagline, promotional messages are impressive and direct-to-the-point are vital in making visitors stay longer on your website. 

Mobile-Friendliness

A majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites. Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. This means that text, images, and other elements are not compromised just because the viewing screen is different. 

Visible call-to-action

Going back to your website’s goals, what you want your customer to accomplish in your website should be clearly displayed in your call-to-action. This can range from “buy now” or to a request for quotation, or to contact you through your contact numbers. 

This is where website visitors become a business lead or conversion, and call-to-action buttons should act as a guide on how to get there. A good call-to-action design should make itself clear to your visitor even if they are not seeking it out at first, and should convince them to click that button to take the next step to purchase your product. 

Aesthetic design

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them staying longer in your site. It also serves as a way to set you apart from competitors and make you stand out from the pack. 

It is important to know key elements that make websites a success. These serve as good foundations for what you want your website to be. Even for those with little, to no experience in making websites, knowing this information is a great way to better think of a strategy for your business and identifying how a website can contribute to its success. Set your business for success in 2021 with iManila!

Having a partnership with the right website development agency can help make your website goals into reality. iManila is a full-service digital marketing agency ready to help you with your  website development, hosting, and digital marketing needs. See what a business like iManila, with over 25 years of experience in the industry, can do for you and your business. Contact us now to learn more! 

The Importance of Identifying the Right Target Audience

Picture this: you are thinking of all the possible marketing tactics you can employ for your business. The carousel ad you saw on Facebook showcasing different products, the Instagram story Ad while you were browsing your stories, and the Google Display Ad that you saw as you were surfing the web made you wonder the kind of reach your business can get simply by trying out these different digital marketing efforts. But when you sit down with a marketing expert and they ask you about who you are targeting, you realize you haven’t thought about that part yet.

Who is the target? 

Knowing who your target is the first step for any company when it comes to developing an effective marketing strategy. A target market is a set of individuals that share similar needs or characteristics that your company hopes to serve. These people are targeted to be the end users who will be purchasing your product.

How do you determine the target market?

Because you want to get the most sales out of your marketing efforts, perhaps you’re thinking about capturing the interests of as many people as possible. However, in marketing, the opposite holds true: the more defined and clear the target, the more chances your marketing will work.

When you define your product and what it does, it becomes easy to determine who the end users will be and what they will like the most out of your offering. The key is understanding the needs of your customer, their pain points, and how you can meet that need with your product. This is possible through market research such as customer focus groups, industry reviews, or market surveys.

Making specific messages

Once you have successfully narrowed down a target market, then you can begin thinking of messaging that can appeal to them. This is important as it is about how you approach and come off to your possible clients. How you would approach selling coffee to someone who wants the premium coffee experience would be different to selling coffee to a busy worker who needs coffee to stay awake. Each target segment has different and unique needs and the message has to be one that clearly gets across how their needs can be met with the product.

Getting the audience right 

Usually, the target audience is also the intended recipient of your marketing message but sometimes, it isn’t so clear cut. There are some products where the buyer of the product is not the same as the end-user, so in cases such as this, it is important that the messaging is to the person who is making the purchase. In some cases, this does not ring true. An example would be toys for kids because while the parents pay for the toys, the kids get to influence their parents to buy the toys so in this case, it works that the toys are marketed directly to them.

Being more cost-effective 

Knowing who your desired target market is, makes it easier to make decisions when it comes to budget allocations. If you have a much narrower targeting, you will save on money and get a better return on investment. For instance, you would get better results by targeting women aged 20-30 and into cooking rather than targeting just women. Your money is not going to waste on wasted audiences if you have clearly defined your target audience because you are taking out of the equation people who are unlikely to purchase your product.

Now that you know about the first step to an effective marketing campaign, you are ready to move onto the next stage. Here in iManila, we believe in the importance of getting the right message across to the right audiences. We are dedicated to helping you achieve your business goals through the right digital marketing. Learn more about how we can work together. 

What you need to know about E-Commerce Marketing

The digital world is now officially a huge part of our daily lives with the new normal that we are promptly facing. The pandemic has made everyone realize that we all have to adapt to living online. We are now living at a time wherein e-commerce is beneficial to every business and consumer.

A lot of changes have happened in the past few months, a lot of lives have changed, some businesses have closed, while different people and communities have been struggling financially. This crisis has tested us but one good thing that has come out from it is how we have adapted to living our lives online.

Let’s begin by first defining what is e-commerce marketing. E-commerce marketing is about driving brand awareness and call-to-action for consumers to buy your products and avail of your services. You have to successfully cater to your buyer’s preferences and work your way around it effectively to reach your target market and to effectively make sales conversions through online platforms whether it be through your website or through social media.

Here are some ways to make the most out of e-commerce marketing:

  1. Build a strong bond and loyalty.

One of the most essential tasks that you should focus on is the strong bond and loyalty towards the consumers. The benefits of customer relationship strategies should be well taken care of and be established. Nowadays, consumers develop a relational approach that relates to customer loyalty.

There is a lot to take into account for an effective service type to build on customer bond and loyalty. For your brand to succeed it must have a sustainable competitive advantage that increases customer retention and attraction to your brand. For as loyalty increases, the volume of purchases and customer referrals also increase.

Once you’ve developed a strong bond with your consumers, a lot of marketing benefits will follow such as, the good ole’ word-of-mouth marketing, good reviews, testimonials, and even case studies. Once successfully done, your e-commerce store will be filled with people that are engaged to your products and services, thereby increasing the level of brand awareness and driving more sales.

  1. Customize and personalize your e-commerce site.

Consumers are more likely to buy from brands that they can remember. The best brands are usually remembered through different promotions and unique offerings. Every consumer is always satisfied when they have a personalized experience thus it makes them feel special, helping improve their shipping experience.

In a traditional retail store, we would always visit stores that make us feel known and special through its store employees. Brick and mortar stores are designed to attract customers while products are laid out to grab attention. The same goes for e-commerce stores, where buyers should be made to feel welcome and should have a positive user experience from the homepage to the inner pages.

Customized and personalized e-commerce sites make the users’ experience and purchases faster and easier. It is all about treating every person who visits your site as an exclusive customer. Tailor fit your site to reflect the unique needs of every buyer in a way that they will feel like they are part of the brand’s journey.

  1. Establish and capitalize on user-generated content (UGC).

To make it big online, you have to cut out and push through ahead of your competitors. Brands should always keep on trying something new and staying in trend to remain and be known as number one. One way to stay influential is through user-generated content. User-generated content allows marketers to let their consumers do the talking for them. It is about allowing people to advertise your product for you based on their own experiences and feedback.

  1. Provide an Add-to-Cart option.

An e-commerce site is not without a shopping cart. It’s almost similar to the traditional shopping cart, but this time around, everything just works with a click Having a well visible shopping cart allows buyers to control what they want to buy and allowing them an easier access to proceed to check-out to purchase the items on their cart.

Most importantly, a visible add-to-cart option on your website lets users know that they can get what they need with no fuss. It is also important that upon checking-out, users are aware of your company’s return policy, delivery procedures and options and that when needed, a customer support representative is available to answer any concerns.

  1. Create a responsive and effective web design.

Having a responsive and modern web design is an important aspect of an e-commerce website. The design should respond to the user’s behavior and environment based on the adjustment to the screen size, platform, and orientation.

Follow the rule that “less is more” but also don’t be afraid to use a different mix of artworks, designs, and images. All of your e-commerce strategies will only work well when your website has a responsive design, is easily viewable, and can be accessed with the use of any gadgets. Finally, always make it a point to organize your content, keep the words simple and make sure that your website can be easily navigated regardless of age or gender.

Not sure where to begin with your e-commerce marketing? Having the right agency partner can help you establish your business goals and thrive in the “new normal”. iManila can develop the best, user-friendly, modern and easy-to-use e-commerce website for your business. Let’s talk or check out our website at www.imanila.ph to learn more.

Debunking the Most Common Website Myths

It is always a milestone for a business to have their own website as it’s a great way to expand their online presence. It can be exciting, but there are also a lot of myths about having your own website. 

We’re here to debunk those common myths and help you get on the right track to having the best business website possible!

Once you have a working website, you’ll attract visitors

Getting the website working and online is only half the work. What happens here is that there is a mismatch in expectations with business owners with how websites can give them the results they want. 

The truth is that it takes time, resources, and skills to attract website visitors. There are many factors to consider such as search engine optimization, paid search ads, video ads — in short, a lot of promotional means to get the right amount of traffic to your site. Once you put in the action then effort, that is the only time you’ll be seeing an increase in your website traffic. 

If your website looks good, you will start getting sales

Closely related to the previous one, while a well-designed website may be grabbing the attention of your visitors, it doesn’t necessarily equate to a sale. 

It is true that to attract new people and to give visitors a good user experience you would need a beautiful website, but at the end of the day, it’s still the quality of your products and services and brand reputation that weighs more. If all you are offering is aesthetic but your products or service fail to follow through on its promises, it will fail because people will be able to see through it. A business first and foremost must focus on its own products before worrying about aesthetics and appearances. If you are focused on delivering the right value to your site visitors, your site would work its magic even without the over-the-top designs. In short, your product should speak for itself, your website is merely a tool in helping your message get across to potential customers. 

Once your website is up, the work is done

This again is a mismatch of expectation as websites need ongoing attention much like any other business that needs to be nurtured and maintained. 

Website maintenance is a thing and part and parcel of this is renewing your domain registration on time, protecting your site from any potential threats such as viruses or cybercrime, keeping your design up to date in line with current trends, and investing in promotion to keep the site visitors coming. 

Your website needs to have all the features the other websites have 

There is a misconception that more features means your website will be better. While you may get a lot of inspiration by viewing websites of other brands, you may start to notice some of them have certain elements such as carousels for their headers. But again, it is always important to know the value of each decision as these can hinder your customers from properly navigating your site and getting them to do what you intend them to do. 

For websites, simplicity is key. The bells and whistles would not matter to your customer if they can get their business done on your website in the most direct and simple manner. It is always about the value that the customers get from your products or services. If you are thinking of having a certain feature, know that if it wouldn’t add anything of value to your customers then it’s better left out. 

What’s next?

For different people you may ask, websites may mean different things for them. However, it is important to know what it is that your business really needs as everyone has different approaches. Each business works differently. It is nice to research more about how you can create the kind of website that suits the purpose you intend it to and helps you achieve your business goals. Starting with debunking these common website myths, we hope to be able to guide you in creating your dream website. 

Getting the right experts on board can help ease any worries you might have about building a website on your own. Rest assured that you can find the right partner in iManila, who has been in the industry for over 24 years. Learn more about how we can help you build your website and how we can make it work for you.