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Online Marketing: The Definitive Guide to Internet Visibility

Online marketing moves at the speed of light. To keep up, you need a strong foundation to think critically, and be more creative. There are plenty of guides to marketing from textbooks to online video tutorials, and even guides you can find through Google. But the news is, online marketing is an ever-changing industry, and it can be tough to keep up with the latest trends and techniques. With so many different platforms and options available to try your digital marketing strategy, at the end of the day, marketers need to decide which strategies are best for their online businesses.

In this online marketing blog, we’ll look at some of the most important tips to consider for your digital marketing strategy.

Be Focused on Your Customers

Your customers, prospects, and partners are like the oxygen of your business. You need to build your social media marketing strategy with them always in mind.  Before conducting  your online marketing strategy, have a conversation with your existing customers or audiences.

How did they find out about your product or service? What do your customers value or care about? How are their feedback and suggestions?

Build A Marketing Framework

Marketing should command the same amount of attention and respect in order to properly function. You just need to structure your programs around your goals, which are always centered around profits and revenue. 

With this, build a strategy that positions your business marketing initiatives.

Here’s what you need to do to prove your marketing program’s return on investment or ROI:

  1. Examine your campaign costs
  2. List down the revenues that resulted directly from your campaign
  3. State the number of leads and sales generated and come up with a detailed way on how you track the incoming leads from your campaign
  4. State the maximum profitable cost-per-lead (maxCPL) or cost per acquisition (maxCPA)
  5. Establish a group to benchmark the success of your campaigns and ads

Showcase Your Business

Storytelling is one of the most powerful tools that your company or business can do in order to build customer connections and relationships. Write about the benefits of purchasing from or working with your business. Tell a story about how you got to where you are today, your successes and failures, the challenges and the journey. Include photos of all your products and services and even photos of your team at work.

Similarly, allow your customers to write feedback and submit reviews to gain more trust from other users. 

Build Customer Connections

It is important to connect with your audience in the digital world. Build a digital marketing strategy circling around the objective to build more relationships with your audience. 

Communicate with your customers through follow-ups or through personal emails. Collaborating with influencers may also help reach new audiences. 

Get Found with SEO

Search engines are a powerful channel for connecting with new audiences or targeted customers. SEO is really important because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

The success of your digital marketing campaign depends heavily on your ability to develop great quality content.

With so many mediums and platforms to choose from, you can certainly build a digital marketing strategy that will most effectively meet the needs of your target audience. Focus on your customers, build a marketing framework, showcase your business, build customer connections, and get found with SEO.  Set some goals and plans, decide where you’ll put your content such as through your website or social media platforms, and begin integrating your plans.

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

Tips to Drive Website Traffic from Social Media Platforms

Almost nine in 10 marketers say that increases in website traffic is a result of social media marketing, according to Social Media Examiner. This was the second most frequently cited benefit!

The social media world is home to more than 3.4 billion active users. Social media is said to be the primary source for generating eCommerce traffic. Social media leads ahead of traditional media in driving traffic to your business website. They bring in ample opportunities to gain business visitors and convert into leads.

How do you strike up a conversation? How can you increase the visibility of your social media posts? How do you boost your social media marketing strategy? How do you engage your audiences? How can you generate leads through constant digital engagement? In this blog, we will give you some tips to drive website traffic from your social media platforms.

  1. Optimize Your Social Media Profiles

The more distinct your bio is – without sacrificing clarity – the more likely you can catch the attention of and resonate with your ideal audience.

Don’t make the mistake of writing your entire business story in your bio. Just a couple of lines will suffice. Then, connect the bio to your site with a call to action button directed to your home page or a viable landing page.

  1. Use Social Proof

Just like any review or testimonial, social proof brings the human voice into your brand experience. Whenever someone is about to make a purchase or is shopping for something they want, they look for reviews, recommendations, referrals, and input from others who have used the product or service.

  1. Time It Right

Pick the most effective time for optimal views. Instead of using best practices for social post timing, look at your own data. See when your target audience is most responsive. 

To maintain a publishing schedule, you can use social media management tools available online. You can also use a social media planner or calendar to optimize your publishing activity. These tools help you post regularly considering the location, time zone, and necessary factors. 

  1. Promote Your Content

You should promote all high-quality blog posts to increase their visibility. To drive traffic to your site, publish excerpts or teasers on social media along with a link. That can incentivize the viewer to go to your website to read more. Social media also is a good place to promote older but still relevant content that will intrigue new followers.

  1. Be Responsive

Make an effort to reply to every comment on your social posts. That makes your audience feel valued, and sometimes your response can include a link to your website, which offers more information on the topic.

Incorporate customer service into your social media so your brand can respond to queries and complaints promptly. The customer’s experience not only matters to them, but it offers proof to prospects on how your company is going to treat them too.

Patience and persistence are the key to staying alive in the social media world.

Social media marketing strategies are great, but they take time to come into effect. These proven strategies are sure to reap benefits in the long term. Being customer-centric is the only key for a successful social media marketing campaign. Remember, social media is a game changer only if you use it the right way.

Developing a social media marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Why Instagram Marketing May Be Right for your Business

In early 2022, Meta announced that there are already about 18.65 million Instagram users in the Philippines alone and around 1.5B users globally. Instagram has become such a huge hit that it has overshadowed TikTok with only 750 million forecasted users this year. Although Instagram is not as huge as Facebook, Google or YouTube, it could be just as beneficial in terms of online advertising.  

Here in this blog, we will help you understand how important Instagram marketing is for your brand and how you should do it to help boost your social media marketing strategy.

Instagram was initially known to be a photo-centric app. They would usually post their photojournalistic and “aesthetic” shots, as Gen Z’s call it, to build a personalized feed with stories around it. This app has become extremely popular to teens and adults worldwide. 

Instagram wasn’t originally meant to be for advertising but eventually made its name as one of the most efficient social media channels to offer so much business potential in online advertising.

Unlike Facebook where you can just easily buy your followers or likes, Instagram has more of an organic nature. You may purchase an engagement like a reaction or comment but never followers – at least those who would actually engage with your brand. 

Increase brand recall & reach 

Instagram has now made it easier for brands to increase their awareness & recall. In fact, many new small businesses would usually launch their brand on Instagram – especially brands that invest in aesthetic, class, & beauty.  

However, the app requires intense commitment to consistency & creativity to develop maximum recall and strong connections to audiences. That’s why content & community management has to work alongside your marketing and advertising strategies. Advertising is just one thing.  

Increase website or e-shop traffic  

Many marketers could attest to how amazing has social media brought traffic to their websites or e-shops, especially Instagram. There are a couple of ways to do this. First, you need to integrate your product catalog on your Instagram account.

You must also maximize back linking with Instagram. Try integrating your website or e-shop link on your bio and always include them in your captions. As for your ads, make sure to always include a “See more” URL to redirect your audiences to your website.  

Tap into Influencer marketing on Instagram 

Many influencers in the country today are very much active on Instagram. They would usually post a photo of them with the brand they are advertising. This is where you should come in. There are both small-time and big-time influencers out there who accept features in exchange for free samples of your product. Consider yourself lucky if any of them likes your brand voluntarily sharing your product with their followers. This is instant free marketing!  

Lesser cost to get leads 

Instagram also happens to be offering lesser-cost leads generation ads compared to other marketing channels such as Google, LinkedIn or TikTok. Although, the real difference is that Instagram does not necessarily provide intact leads and that there might be a couple of unqualified inquiries here and there. Running conversion ads on Instagram basically is not that qualifying but with right targeting, the results might just surprise you. 

Create talk-worthy content

Creating educational or product feature content may not really catch that much attention on Instagram. The goal when you are creating content is for it to be talked about.  With this in mind, your content must be carefully thought out – something that would capture people’s interest. Your content is very crucial as it could help you become more popular and can get your brand trending.

There are many other beautiful magic tricks Instagram can bring to your business. Regardless if you’re managing a big or small brand, you can create a unique world for your audience on Instagram. The key is consistency and creativity. 

Thinking about setting your Instagram account and how to build it for the first time could be stressful, so this is where we come in. iManila is a seasoned digital marketing agency in the Philippines specializing in Social Media Management including Facebook, Instagram, LinkedIn, and more!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service’s needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

5 Reasons to Go Into Web Development

Web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case. Web development is a fast-paced, challenging career centered on creative problem-solving and continuous innovation.

It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.

With all the digital and social advancements, why is web development still important? Here in this blog, we will talk about five reasons why your website is key to building a successful online presence for your business!

 

  • Maintaining Ownership

 

It’s critical to protect your brand identity by owning your web address and website. Remember that owning your domain name is vital to your business, brand and online presence. Not only does it build your brand, it also makes people more likely to engage with your website.

 

  • Control Content with Good Web Development

 

The term “Content is King” still rings true to this day, possibly even more than before. Make sure content is original, relevant and interesting to effectively get your message across. With good website content, you control the user experience, manage content, and your conversion process.

 

  • Create a Content Core

 

It’s no secret that blogs are fundamental to your digital marketing strategy and should be the main point for all your content marketing activities. Use your social media presence as a means to engage your audience and to bring visitors to your website.

 

  • Attract Search Traffic

 

Good web development means a fully optimized website which plays a vital role in attracting valuable search engine traffic. Consumers are essentially still looking for information by using keyword searches. Implementing the right keywords and topics on your website will surely help visitors find your site.

 

  • Monitor and Improve

 

Effective web development gives you the ability to analyze website statistics. It includes measuring conversion rates, monitoring backlinks and knowing visitor engagement, all of which are essential to improving your online marketing activities. The goal is to ultimately achieve a return on your web investment.

If you are serious about digital marketing and truly want to achieve success, don’t neglect your business website; it’s your most valuable online asset! 

Developing a website can be complex and overwhelming. That is why iManila, a digital marketing agency in the Philippines wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

The Ultimate Guide To Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

It’s how today’s businesses are getting their message in front of their best prospects and customers.

Rule #1 in marketing is to make the right offer at the right time and in the right place. Today, your customers are online: hanging out in social media, staying updated on news sites and blogs, and searching online when they have a need.

In this article, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business!

In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. The digital age has led to significant new trends in various industries and has dramatically changed the way consumers interact with businesses. The new digital consumer, and especially millennials, increasingly rely on the internet as their primary source of information and this presents an important opportunity for marketers and business owners.

So who exactly are these digital consumers and what do we need to know about them when defining our digital marketing strategy?

Digital Consumer Profile:

‍Always connected (83% of millennials sleep with their smartphone nearby)

Dependent on social media (the average consumer has seven social media accounts)

Short attention span (the average consumer scrolls 300 feet of social media content daily)

Increasingly willing to make mobile purchases (45% of e-commerce are mobile since 2020)

Skeptical and tired of traditional digital advertising methods and channels (84% of millennials don’t trust traditional, impersonal and generic advertising)

Rely on influencer marketing and online reviews/recommendations (53% use mobile devices to look up products before purchasing)

Increasingly engage in brand advocacy and share their experiences with products online (44% of millennials are willing to share positive experiences with products and brands on social media in exchange for rewards)

Participate in loyalty and reward programs (77% of millennials actively seek and participate in such programs, and 33% admitted to buying things they didn’t need just to earn points or status in a membership program)

Expect personalized, targeted ads (78% of consumers like personalized ads and 54% find them more engaging than general ads)

Different industries are influenced by the new digital consumer behavior. Broadly speaking, the level of digital influence on consumers can be viewed through two lenses:

  1. On one hand, the use of digital sources to seek information about products and brands, and on the other hand, the use of digital sources to make retail purchases.
  2. There are significant differences between various industries in terms of the number of consumers using the internet to gather information and to make online purchases.

Digital marketing is an incredibly dynamic and fast moving field. What worked yesterday may not work today, and nobody knows what tomorrow has in store. When you’re just getting started, don’t get frustrated if your first ads aren’t very successful. Be patient, keep trying and learning, and slowly but surely as you refine your skills and gain more experience, your results will improve and the hard work will pay off. Don’t forget to create a knowledge base where you write down what worked and what didn’t.

Developing a digital marketing strategy can be complex and overwhelming. That is why iManila– a digital marketing agency  wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers and web development companies in the Philippines, iManila is also a full-service business website development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

What Is Web Hosting And How Does It Work?

If you are a new business owner and planning to make a website to sell your products and services online, a web hosting service is definitely needed to help you achieve that goal. Want to know more about web hosting? Then you’ve come to the right place!

Here in this blog, we’ve put together this article to help you understand all about web hosting and the different types you can use.

What is web hosting?

If you’re not familiar with Web Hosting, it is basically a service that gives you permission to publish your website files online. With this, it basically lets online users have access to your website. Depending on your preference, however, it actually has different types you can choose from. 

Types of Web Hosting

Shared Hosting

This is a type of web hosting where you can host a number of websites on the same server. Shared Hosting is definitely an affordable form of hosting because you share the same server, so you split costs. So, if you are just a start-up business, then this is definitely a cost-effective option for you.

WordPress Hosting

As the name suggests, WordPress basically means hosting that is specifically optimized for WordPress on a server level to ensure smooth sailing. With that said, however, the WordPress Hosting packages vary among different providers. Here are some of the services they might have: 

  • Auto-mitigation
  • Visitor overage protection
  • Pre-screened plugins
  • Google blacklist monitoring and removal
  • Advanced security monitoring
  • Automatic backup to a secure cloud
  • Safeguard against system crashes
  • Your backup copies within your reach

VPS Hosting

Also known as Virtual Private Server, this is a service that is similar to shared hosting. Basically,  websites that run on VPS also share a physical server with other websites. The only difference is that with shared hosting, you get a package already configured and ready to use, limiting your customization options, while with VPS you’re free to set it up however you want.

Dedicated Hosting

Dedicated Hosting is a type of web hosting service that gives you full control of the server. Moreover, it also gives you access like a VPS, but you don’t have to share the server with other sites or apps. Overall, it is a type of remote server that is dedicated to an entire customer and functions as an in-house server but is owned and operated remotely.

Cloud Hosting

Compared to other types of hosting, this is the latest and most popular service that business owners use nowadays. One of the main premises behind cloud hosting is its “Divide and Rule” concept. This basically means that the resources of your website are spread across a cluster of servers that work together which we call “the cloud.”

Moreover, through the use of the Cloud, your website is hosted on several servers connected to work together. This gives owners the ability to handle high spikes in traffic and virtually minimize their downtime.

With tons of benefits that web hosting provides, it’s definitely worth trying if you want to grow your business. Not only does this service help you boost your website visibility, but it also helps you build trust and long-lasting relationships with your customers as well. Let iManila help you get started!

With 26 years of experience in the industry and an IT company at its core, iManila – a digital marketing agency, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become reality. Talk to us!

5 Tips for an Outstanding Website

A successful website can be attributed to many things including first and foremost, its design. A website’s design is not just for aesthetic purposes but also showcases the company’s credibility which in turn affects its conversions and other metrics. 

While design can be subjective, there are universal tips that can be applied across different designs that separate well-designed and functional websites from the rest. Here are some tips to get an outstanding website. 

Prioritize optimizing your website’s speed 

One of the baselines of good design is having a design that can allow for fast speeds. This can affect many factors from bounce rate to conversions and even revenue. There is no faster way to get users to leave the website than if it is loading at an abysmal rate. Google and search engines also factor in the page loading speed into who they choose to rank at the top of Search Engine Results Pages (SERPs). 

Grab their attention through the fold

A study in 2018, has shown that people spend 57% of their time above the fold and 74% of the viewing time was spent in the first two screen fulls. This tells us that prioritizing what goes into the fold matters a lot, that the key is grabbing their attention early on to ensure that they stay longer on the page. 

How you can do this is through a clear and descriptive headline making use of powerful words that can explain what your site can offer its visitors and shows their value and other benefits. The main Call-To-Action (CTA) should be as clear and as visible as possible to improve the chances of conversion. Lastly, topping it off with eye-catching visuals such as images or videos can help bring down the point of what your website is trying to communicate. 

Employ focus on your website 

Typically, people who are given more choices are less likely to make a purchase or come to a decision, as stated by Hick’s Law. How this applies to your company’s website design is the same—you can boost your conversions by giving fewer choices to the users. How you can do this is to—reduce the items in the menu, limit the form fields, focus on one CTA with one goal per page, and only display social network buttons for sites you are active on. 

Use the right order of lists 

Having lists makes websites and information accessible, but no matter if they are ordered or unordered, people are most likely to remember the items at the beginning and end. So when it comes to listing certain features or sections of your website, ensure that the most important ones are in the places where they can be seen and remembered. 

Scrolling over clicking 

While carousels, tabs, and accordions can be tempting, they can often go ignored when it comes to having a functional website design when most people usually scan for content. This is why putting everything on one long page can work as people would rather scroll than click. So if you are thinking of spreading your product information across different pages, think of how it can fit if inserted on one long page instead. 

Get started with a good website design

There are many factors that make for an outstanding website and design is just one of them. Having the right research to back up your website choices can certainly help make for a more effective site. Turn to the experts who can utilize the industry best practices and techniques to ensure that your website fulfills your business goals. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website hosting, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Learn more about iManila and what we do through our website http://www.imanila.ph. 

How To Improve Google Rankings: Tried And Tested Ways

Everyone is interested in improving their visibility on the web. Many are looking for shortcuts. The fact of the matter is that SEO is more of a long game and anyone promising quick results should be greeted with a high level of skepticism. Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

Build a Strong Site Foundation

Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. Think about “usability first” on a mobile platform. That is the pathway to success.

Optimize for Mobile

With Google rolling out the mobile-first index, your website needs to pass the Mobile-Friendly Test. Think about what users want to do on your site, once they land on it. They need to be able to perform those basic tasks smoothly and without difficulties, even while multitasking.

Optimize for Speed

For both mobile or desktop, you must continuously monitor your website’s speed and move towards improving it. When a web browser loads a page, it loads a number of resources. Browser caching stores these resource files locally on the users’ computer. That way, when a user navigates to a new page, those resources need not be loaded again.

Work on the Links

Both internal and external links continue to have a huge influence on how your website ranks. Many website owners have a habit of ignoring broken links. This can create a less than ideal user experience.  As with anything, don’t be spammy, but if it’s relevant – use it.

On-Page Optimization

Google wants to help you out here. They have produced a Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search. As with website architecture, just doing the basics will put your head and shoulders above many of your competitors.

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren’t easy or new. They do, however, require work and a continual investment of resources.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and one of the top digital marketing companies in the Philippines ready to help you with your web design and development, web hosting, email hosting, technical support, and digital marketing service needs. Talk to us!

Social Media Marketing Strategy: The Secret Behind Successful Companies

As you already know, Social Media Marketing or SMM is the new norm. It is the most effective and proven marketing strategy to obtain quality traffic and increase customer engagement and conversion. Thus, marketers begin to worry about the competition being stiff. With this, we gathered some tips to elevate your Social Media Marketing Strategy to survive the intense competition. Sounds interesting? Read now!

Study Your Target Audience Profoundly

Your social media strategy should revolve around your target audience. They are the key to everything you need to figure out ranging from the social media platforms to use to the kinds of content to publish. Know their questions, needs, and pain points. Define their demographics. From these, craft your content.

Choose the Right Social Media Platform

In SMM, being present in all social media platforms doesn’t mean more chances of winning. Select the platforms that your target audience prefers and focus on that. It is such a waste of time and effort to create content to a specific platform that your audience doesn’t attend to. Keep in mind that it is not the quantity of platforms that matter but the quality of content you are publishing. 

Take Advantage of Storytelling

In most businesses, if not all, it is the story that sells, not the product. This is because through stories people can connect and relate. It creates an emotional appeal that triggers people to move.

Humanize Your Brand

Another way of making your audience connect with your brand is by humanizing it. Show your audience what your business is made of. Display your culture and values. Make them feel that your brand is beyond and not just about capitalism.

Play with Emojis

Since we are talking about conveying emotions to connect, try to apply emojis or emoticons on your next content. Emojis depict facial expressions that help in conveying emotion. In using these, it will help in setting the mood and tone of the message. It will save you from getting wrong interpretations especially if the text is not formatted correctly.

Optimize your Post Frequency

Aside from having quality content, it is important to know the perfect time to post and your posting frequency. In knowing these, consider when your target audience is online. Know the average time they consume using the social media platforms that you are using. Different platforms could mean different user times and frequencies.

Treat Each Social Media Platform Differently

There is no such thing as one size fits all in SMM. If you are using more than one platform, you cannot and should not post the exact same thing on different channels. Each social media platform has its own unique purpose and attack. Let’s just take Facebook and Instagram as an example. On Facebook, people are more into information so give them informative contents. While on Instagram, people are much more focused on aesthetics so better to post more eye pleasing images.

Use Social Media Analytics

Analytics help you understand your audience and what generates more traffic. It focuses on statistics like followers’ growth, page impressions, number of visitors, likes, shares, etc. By knowing these things, it will help you strengthen your marketing strategy for the next following months and years.

Social Media Marketing is an essential part of your overall marketing plan as social media is the most accessible channel to your target audience. If you find these tips too much to digest and difficult to put into action, iManila can definitely help you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!