Skip to main content

Tag: google adwords

Effective Seasonal Marketing Strategies  

As September comes, it’s as if the world is programmed to go all crazy. The streets are full, establishments are overly crowded, traffic is unimaginable, and loud noises are everywhere. Indeed, the busiest time of the year and the luckiest time for business owners.  

The season has just begun. So if you haven’t planned your marketing strategies yet, we got you.  

Build an email list  

May it be seasonal or all year-round, building your database for your email marketing campaigns should be one of your top priorities. Take advantage of the high number of traffic in an internet-busy and profit-rich season like this by segmenting new signups or retargeting the leads in your old database.  

You also need to highlight the seasonal deals on your newsletter or announce to your subscribers that you are giving them an early access those deals.  

Promote special product categories  

Another great strategy to consider is categorizing your product by season or by occasion. You should know which among your products people are most likely going to buy. This is to keep your customers away from the hassle of browsing your catalogs of products that aren’t fit for the occasion. 

In short words, choose a relevant product to do the front act. 

Set up a countdown timer 

Is there anything else that excites people more than a big event coming? Building anticipation for an upcoming event builds hype and interests among people. So, don’t forget to advertise ahead of time and set up a timer for people to see.  

Create seasonal testimonials and games 

A businessman could attest to how a testimonial could drive more sales. Before checking out, a consumer would usually look for testimonials, ratings or reviews about the product. Have someone review the product you are planning to highlight and post it on your media channels.  

A seasonal game could also work. Always induce fun and adventure to your audiences. Do not just aim for profit but for good customer interaction and experience as well. You can create quizzes, mind games, user-generated content, or anything that requires people to share your brand across social media sites. And don’t forget about the prizes! A reward is what excites them mostly.  

Create daily or weekly offers 

It’s always a good idea to attract people to continuously engage on your social media pages or website. Creating daily or weekly offers could make that possible for you. You may also create daily rewards if they interact or visit your sites.  

Inspect what could go wrong and resolve it 

Seasonal events bring huge traffic. If you sell on your website, be prepared to encounter potential technical issues, checkout errors, or your site crashing. We don’t want things like these to occur but they do happen unexpectedly so buckle up.  

You should ask yourself, is my current hosting plan able to handle a huge traffic? If you don’t know the answer, that’s something we can help you with.  

Just remember that giving consumers a smooth, fast and unproblematic shopping experience is always the key to a successful business.  

Seasonalize your brand 

Aside from making deals or special rewards for the season, you may also customize the look of your brand. Give people the feel of the season by creating relevant content, designs, graphics, and more.  

Play around your packaging as well. Just remember to give your customers an extra something for free. 

Capitalize on advertising 

The spirit of Christmas is around the corner. People are already starting to shop gifts online or offline. 

And what greater way to dominate online than doing ads? Get double or triple your ad investments from running ads on Facebook, Instagram, LinkedIn, YouTube, or Google.  

If you are having a hard time planning your seasonal marketing strategies or running these ad options, you just need a little management investment to have an agency do it for you.  

Don’t miss out this huge opportunity to get ahead of your competitors. Let iManila do the magic for you.  

Request a quote for our Social Media Management, Social Media Ads, Google Ads, and other website services now. You may also leave us a message or email us at [email protected]. 

iManila has earned its Google Search Specialization!

Last March 2019, iManila officially became a Google Partner. As a Google Partner, it not only allowed us to step up in our skills and expertise in running paid ads, but it has also pushed us to go for new milestones. With this, we’re happy to announce that just last month, we earned our Google Search Specialization!

This specialization comes at the right time for us as we continue to prove that as a digital agency, we’re well trained and equipped to help our clients become visible and relevant on the Google Search Network.

How can this benefit your company?

By partnering with a certified Google Partner agency like iManila who specializes in Google Search, you’re assured that the people working with you are experts in the field and can effectively run well-crafted Search Ads campaigns.

iManila is committed to continuously innovating and improving the digital marketing skills and expertise needed to help our clients reach their goals. This badge is just one of the many testimonies to that commitment.

If you’re looking for an agency to help you manage and run data-driven Google Ad campaigns, get in touch with us! Drop us an email at [email protected] or call us at +632 490 0000.

#GoogleAds #PaidAds #PayPerClick #DigitalAgency

How much is your peace of mind?

It was a hectic Monday, and your office is in chaos preparing for the weekly management meeting– when suddenly a noisy commotion grows in a corner as your employees are starting to break in panic.

“No inbound leads have come in!” an assistant, cried in.

Everyone’s on their toes trying to find out why, only to realize that the culprit is your server, as it crashed and failed to load your website, thus making it inaccessible for a couple of hours now, and still counting.

The sad thing is, this is the third time that this has happened just this month alone, and it’s starting to take a toll on your revenue.

What to do?

This scenario is probably one of the main stressors for most companies relying on their online channels to generate business.

The one-million-dollar question here is, “is it worth it to get stressed over this kind of issue time and time again?”

Our answer is NO.

You can always rely on reputable companies who can do it for you.

As one of the most trusted full-service digital marketing agencies in the country, iManila is the go-to provider of brands and companies here and abroad for the following services:

Hosting

Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can count on our solutions to provide 99.5% uptime and availability.

Web Design and Development

Our mission is to turn beautiful designs into useful and functional websites that represent your business in the best way possible. With a pool of expert designers and developers, we are very much capable of producing well-designed and functional websites from informational websites, to e-commerce sites with various functionalities.

Web System and Applications Development

A website is not just the only thing that businesses need these days. Reach your market through web and mobile applications by transforming your business to carry out automated processes and operations to improve productivity and profit.

Digital Marketing

Today’s online information age is unstoppable and is accelerating faster than anyone can anticipate. With social media networks and search engines rising as key getaways of the information highway, marketers are rapidly shifting from offline to online to reach their customers.

With the combination of both organic effort and paid advertising, you can surely interact with your audience in real-time. To add, digital marketing provides measurable results which can surely empower you to make wise business decisions when it comes to optimizing your campaigns and achieving your company’s goals.

Tech Support Services  

Get 24/7 support from our fully-equipped, highly-knowledgeable technical staff! With over a million man-hours of experience, our technical support specialists can solve and troubleshoot all hardware and software issues of your business.

***

Let iManila give you the peace of mind that you need. To know more about our services, call us at +632 4900000 or send us an email at [email protected].

Why Online Ads are the New Titan

We’re so used to seeing an advertisement that runs down the lengths of buildings along the most traversed roads in the Metro. Enormous billboards and even LED walls towering over us in all their titan glory.

But sometimes, titans lose their strength. After all, nothing is forever.

No one can deny that these billboards eat up the attention of anyone who lay eyes on their monstrosity. But billboards are only as good as the next one.

Out of sight, out of mind, right?

But the Internet is predominant, which only makes it a perfect avenue for advertisement.

Online advertising is the fastest growing marketing channel which uses the world wide web to deliver promotional messages in various digital formats. These formats range from search engine marketing, social media marketing, email marketing, mobile advertising, and display advertising.

We’ve outlined all of the reasons why online advertising should be part of your marketing campaign:

Reach

Online ads let you customize your target audience. In this day and age when everyone is always online, you can easily target your customers wherever they are. With online ads, you can also “filter” out your reach based on your preference. This is an assurance that your products and services are getting to the right audience who have a higher chance of buying your products or availing of your services. Closing a sale? You can bet on it.

Efficiency

Marketing online is generally much cheaper than traditional advertising approaches. With online ads, you can reach as much engagement as your budget allows you. Online marketing platforms enable you to calibrate your ad according to your audience targeting and budget so you can be assured that your campaign is always maximized. This gives you an initial overview of how many people you can “reach” with your ad, giving you an idea of how much you can expect to turn into leads.

Effectivity

The Internet is a huge place. And at present, more and more people are spending a considerable amount of time on it. From SMEs to large enterprises, everyone’s expanding their reach and creating brand awareness through various online marketing platforms. Just look at the number of online retail stores who’ve successfully built their businesses from their social media channels alone.

Engagement

Among the many advantages of digital marketing, is its ability to directly connect and let you communicate with your target audience.  With TV, radio, newspaper, and billboards, one can just merely see and grasp your message but cannot respond to it right away – a situation that online advertisement has managed to solve. The Web is such an interactive space. Information and ideas can get passed on in a matter of minutes regardless of distance or time zones.

Utilizing the vast amount of Internet users and the time all these people spend online is what a lot of marketers today are aiming to do as part of their individual marketing strategies.

The Internet is universal. Use it to your business’ advantage.

Interested to advertise your brand online? Let iManila help you! From social media marketing, email marketing to Google campaigns, we’ve got it covered! Call us at (02) 490 0000 or email us at [email protected] for more information!

See you online!

5 Industries that Get the Most Out of Digital Marketing

Digital Marketing has changed the game for brands especially when it comes to building awareness and brand recall with their target audience. Likewise, the competition in the digital age for valuable and relevant content to achieve high engagement rate has been high and rough. That’s why, when the competition is this high, we turn to numbers to determine the effectivity of digital marketing campaigns.

Only a few brands can nail the trifecta of digital marketing that is consistent quality content, high engagement rate, and great ROI. Here are 5 industries that are acing their digital marketing game with great ROIs

Food and Fitness

The #1 motto of the food and fitness industry is probably “Real People, Real Results”. Nothing screams quality and credibility like customer testimonials and reviews, which the Food and Fitness industry is very good at. More and more restaurants, meal plan brands, fitness brands are turning to digital to show how great their products and services are. And content creation comes almost too easy for them as their customers are too most likely to do about 50% of the job for them- through user-generated content.

Legal

More and more traditional companies are turning to digital marketing to gain more clients. One perfect example is the legal industry. Aside from attracting more clients online through digital campaigns, some legal firms have also turned to e-commerce for faster delivery of their services. Simply drafted documents like Affidavits, Leases, and Contracts can now be “ordered” online. Exciting times indeed!

Retail

A lot of big retail companies are closing their physical stores and have started to migrate to e-commerce. E-commerce brands are increasing rapidly and every day they are adding more value to their brands. Especially with the rise of content creators like Instagram Influencers and Youtubers, the retail industry has become more aggressive with their digital marketing efforts. Most retail brands will team up with famous and established online personalities with a big following. E-commerce retail brands have managed to combine affordability with fast fashion, along with the convenience of e-commerce shopping and more and more people are getting on board every day.

Healthcare

Just like the legal industry, other traditional companies in the healthcare industries have also started to venture into digital. According to a Deloitte study, 52% of consumers search for information online for treatment options for their health concerns. (www.medium.com) Whether it’s individual practitioners or healthcare companies, you can easily find them online.

Media and Entertainment

One of the biggest shifts from traditional to digital is the Media Entertainment industry. In TV for example, more consumers are subscribing to streaming services instead getting cable TV. When you go online, you’ll immediately see tons of ads- whether it’s about selling and promoting a product or service, a movie, a person, and more. Media practitioners are starting to realise the power of online advertising, with its various advantages from being cheaper than traditional advertising, higher audience reach, and measurable results and insights that they can access anytime.  

Shifting to digital can be tricky especially if you don’t have the right people to do it for you. iManila can help you achieve your goals with valuable and relevant digital marketing strategies. Call us at (02) 4900000 or email us at [email protected] and let us know how we can help you.

Understanding the key terms on Google AdWords

 

Have you been into your Google AdWords dashboard and saw the terms that seem complicated? No, your eyes are not playing tricks on you. AdWords can be really confusing especially if you are not familiar with the terms that you’re seeing on its dashboard.

Google AdWords is Google’s online advertising platform. Through this, you will be able to create online ads to reach people and encourage them to buy your products or services.

As a search engine marketer, understanding the vernacular of AdWords is important in order to create campaigns that are suitable for the marketing objectives of your client and easily make some tweaks if needed. Having the knowledge on the definition of these jargons and being able to explain it in layman’s terms will help you in creating valuable and effective performance reports for your clients.

Since there are hundreds of terms that you may see on your AdWords dashboards and insights, we will only be dealing with the most common encountered key terms upon implementing ads and those that are normally included in your reports.

 

AdWords Basics

  •  Campaign – A campaign on Google AdWords is the set of ad groups that share budget, location targeting, and other specifications depending on the marketing objectives of your client.

 

  • Ad Group – An ad group is consisted of one or more ads that contain a shared set of keywords. Through Ad Groups, you will be able to distinguish and organize your keywords depending on their theme.

 

  • Keywords – These are the words, phrases, or terms that best describe your products, services, or your website itself that will help on determining when and where your ad may appear.

 

  • Daily Budget – This is the amount that you will set for each ad campaign. You can specify the average amount that you would like to spend for each day. To determine your Daily Budget, divide your monthly budget by 30.4 which is the average number of days in a month.

 

  • Maximum CPC Bid – or Maximum Cost-per-Click. This is the highest amount that you are willing to pay for each click on your ad.

 

  • Final URL – This is the Uniform Resource Locator (URL) of your ads landing page (in green font color). Meaning, this is where the online users will go upon clicking your ad. You must remember that the approval of your ads also depends on the site where the users will land upon clicking which is called the Destination Experience. The landing page or the website itself must adhere to the Google Advertising Policies, otherwise, your ads will be disapproved. (See the Destination Requirements here.)

 

 Google AdWords Metrics

  •  Clicks Column – This column generally counts every click on your ad. Know that a click is still counted even if the user doesn’t reach your website due to downtime or internet problems. Highly-relevant ads are more likely to receive clicks.

 

  • Impressions Column – The number of impressions is equivalent to the times your ad was served or seen on Google Search results. Even though an impression is not guaranteed to turn into clicks every time, this is still valuable on calculating your ad’s click-through rate to test its effectiveness.

 

  • Click-through Rate – Abbreviated as CTR, your click-through rate determines the effectiveness of your ad. It is derived by means of dividing the number of your acquired ad clicks by its acquired number of impressions.

 

  • Average Cost-per-Click – This is the average cost of each click on your ad. It is derived by dividing the amount that you pay for your ad by the total number of your acquired clicks.

 

  • Average Position – This metric shows your ad’s position among other advertisers.

 

  • Quality Score – This is the estimated rating of your ad made by Google AdWords based on the ad quality, its keywords, and the landing page.

 

As you can see there are a lot of terms that you need to know and understand. Some terms may take you some time to digest, but, just keep in mind that these are all beneficial for your own learning and search engine marketing skills development.

To further have an idea and complex knowledge on all of these, try engaging yourself to Google Academy for Ads. This will not just help you understand the terms mentioned above but will also give you some in-depth details on how AdWords works.

iManila-Talk-To-Us-CTA

Online Duopoly: Which One Is Suitable For Your Business, Facebook or Google?

 

Facebook or Google? This could be one of the common questions business owners kept on asking themselves. One of the digital truths that you need to deal with is that a business cannot grow online on organic alone. That is true in some cases, especially when venturing into digital marketing for the first time. But with so many platforms available, from search engines, apps, websites, and to social media networks – you might be wondering which one to choose when advertising your business online.

The truth is, these overwhelming choices shouldn’t be your primary concern.

Why?

Because there are only two dominant leaders in online advertising today namely: Google and Facebook. And you should stick with them quite often when dealing with digital ads,

The Duopoly

Admit it or not, there are only two entities in so far, who have valuable profile data of online users in the world – Google and Facebook. They are the two titans who earn a lot from their ad platform businesses, thus calling them a duopoly.

Why duopoly? You probably asking yourself.

To begin with, Facebook owns Instagram, Messenger, and WhatsApp. These four are the top social media networks and social messaging platforms in terms of numbers of active users.

In the recent quarterly report of Facebook, the flagship platform has reached a 1.9 Billion user base per month. Instagram has 700 million each month while the two leading social messaging platform – Messenger and WhatsApp – both have 1.2 billion user base.

Facebook earns a staggering 97% of its 2016 revenue from its digital advertising business.

iManila-Click-here-to-know-more-CTA

Meanwhile, Google – a world renowned search engine brand that reached immense trust and popularity for having a spot in the Oxford dictionary is also a leader in transforming digital marketing these days. This brand has earned an accepted scholastic use of its verb variations such as “googled” and googling” making Google undeniably one of the greatest modern enterprises of the millennium.

Google owns YouTube – the world’s largest video streaming site. It also expands its services through consolidating its core businesses under the name Alphabet Inc. Alphabet is responsible for developing and reshaping its services that are linked with their core mission to improve the user experience. Alphabet Inc. from the name of the company itself covers almost the entire Roman alphabet including the Ad platform of Google for search and display networks.

Google digital ad business generates 32.8% of the total revenue of this tech conglomerate.

Which One is Right for Your Business?

A good approach to this question is to try both and see which works well with your business. But since most of the SMEs marketing budget are strictly limited, doing so is not in your priority list. To weight which one is right for your business. Below is our weigh in:

 

  • B2B and Service-oriented business

Does your business belong in this category? If YES, then Google search engine marketing (SEM) fits your business well. Why? The reason is plain and simple. A B2B model relies heavily on website transactions, and this is out of corporate custom revolving around the idea of legitimacy. When a website is your primary contact point online, Google’s search engine marketing is a go-to platform.

iManila-Talk-To-Us-CTA

  • B2C and Consumer Goods / Retail

The good thing about this category is that the risk of losing money when investing in both platforms is low compared to B2B and Service-oriented businesses. The reason is, reaching the end consumers with products (tangible trades) that they really need is one foot ahead than business offering services (which are intangible).

In this kind of business, if one looks after brand awareness, social ad via Facebook is a good avenue. With most retail business in the country relying on brick-and-mortar store than e-commerce, social ads by Facebook fits just fine. Be it engagement or web clicks (or visits), Facebooks ads can surely reach to the end consumers with ease.

***

In the Philippines, there is a preconceived notion of having comfort in purchasing tangible trades than the intangible ones. If you are in the business of providing services, you got to build a solid reputation to compete well with your competitors online. If you are dealing with consumer goods and retail, the challenge is to create a way to sift through the clutters of other consumer-centric ads online.

Be it Facebook or Google, the success of an online ad relies on understanding your audience and your business. Once you all had it in your mind and in your heart, sending the message across these two platforms won’t be too much of a pain.

If by chance that a business like yours is looking for an assistance in starting your brand presence online either through Facebook or through the search engine of Google, iManila is capable of helping you get noticed by your target audience online.

Give us a call at (02) 490-0000 / (02) 565-4064, or send your inquiries through our website portal at https://imanila.ph/lets-talk/