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Exciting Learnings and Updates from Marketing Next 2017

San Francisco, California – The Ads and Commerce Business of Google has announced new innovations at the recently concluded Google Marketing Next 2017 event. They made it clear to the audience that these updates are thrilling for both advertisers and agencies. The innovation for this year focuses more on making AdWords, Analytics and DoubleClick, much efficient for all – especially in making reports and digesting data to better understand the online audiences.

The Keynote event was started by the Sridhar Ramaswamy, Google’s Senior Vice President for Ads and Commerce with the overview of what shall be expected with Google AdWords, Google Analytics and DoubleClick for this year. Below is a rundown of interesting facts that you need to know:

  • Ramaswamy presented that 87% of the world population rely on Google search in times of need. He highlighted in his talk that “search” above all, serves as the first contact point of users whenever they are curious about knowing something or doing research prior to purchase.
  • 20% of worldwide searches are voice search. And what does this supposed to mean, especially for the marketers? This is a good gauge that as mobile devices evolve in a fast-paced, so is the way users search in Google.
  • Ramaswamy reminded marketers to always put consumers at the heart of their brand strategy. And the only way to do that is my making a marketing strategy driven by smart data in every phase of the consumers’ searches. And that is what the current updates in Google AdWords address.
  • Get the fundamentals of ‘mobile-first’ right. – The usage of mobile devices is increasing at a rate higher that what is expected, but the availability and infrastructure for mobile data around the world are not completely fast. There are countries like the Philippines with a below-average mobile data. To ensure users have a better experience as they navigate your website, it should load not more than two (2) seconds. Every second – beyond 2 seconds – delivers a much larger bounce rate.

In order to attain this, your website should be mobile responsive and all your media (photos, video, and dynamic) should be compressed in a size optimal for mobile web browsing.

  • The consumer has a diminishing sense of the boundary between online and offline. – The reality of doing business today is embracing the reality that users can no longer distinguish online between offline.

70% of consumers turn to their smartphones before making an action, either buying or dining. And with that, consumers move seamlessly from online to offline – from searching locally in Google to actually going into their choice of store. This action brings consumers to a thinking that what they had experienced while searching for a store online should be exactly what they will experience as they step into the store’s entrance.

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Google Updates

Below is a quick list of the updates of Google for their three platforms:

  • Google Attribution

Before, marketers are left with no choice but to rely on the last click attribution as the final touch point that contributes to conversion. Now, Google has resolved the issue of attribution in doing campaigns – hence the Google Attribution. The good thing is, Attribution will be available for AdWords, Analytics, and DoubleClicks for no cost. However, there is an Attribution 360 available for a certain cost which gives more flexibility in doing customization depending on the demand for granular data by the company.

Moreover, Google will be introducing Unique Reach reporting in AdWords. This metric is de-duplicated across devices, campaigns, and formats. Now, you can measure how many people were shown your display and video ads. You can see two new metrics in your AdWords: Unique users and average impression per unique users.

  • Integration of Google Optimize in AdWords

We all know that when a website is hard to use, the bottom-line of the campaign will be severely affected. Google Optimize is a tool targeted for marketers to create a landing page that can be tested for its effectivity. This tool doesn’t need the help of a webmaster and coding skills to run. Google will soon integrate Optimize to AdWords for marketers to evaluate the effectiveness of their landing pages to improve their ad quality scores.

  • Google Surveys in AdWords and DoubleClick

After getting a hit from your ad, it is still hard to get from these figures a qualitative data that is essential in evaluating the success of your campaign. Google announced that it will soon integrate Google Surveys in AdWords to let marketers send an automatic quick survey to every click to extract some vital qualitative information.

For further functionalities, Google will make Google Survey 360 available for advertisers who need it.

  • Google Assistant

This is the most exciting part for retail-type of clients. Google Assistant is a conversation with Google to help people get things done – this is a brief but powerful message from Jennifer Liu, the director for Google Shopping.

For a better understanding, Google Assistant is an artificial intelligence that is activated via voice command. From the word itself, it is designed to help users search for something over Google without lifting a finger.

Now, this one is by far the most thrilling innovation for retailers. Why? Because Google Assistant is designed for searches of tangible products (or even services in the future). Google is encouraging retailers to take part in making shopping via Google easy for every user by sending updates of their inventories in their branches.

You can watch the entire Keynote speeches in the video from Google below:

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Google Marketing Next 2017 surely brought a lot of exciting innovations what will surely improve every stakeholder of Google’s ecosystem. It will surely make advertisers and agencies happy and most of all making users much happier by getting more relevant information.

If you want to know how AdWords can help your small business make a big leap in Google search engine, you can always reach iManila at (02) 490-0000 or at [email protected] for services relevant to Google marketing such Search Engine Advertising for search and display, and Search Engine Optimization to improve your website’s ranking.

FRED: Could this be the initial SEO shake-up of 2017?

Many website masters may have noticed lately that their ranking is gradually diluting, and that their website traffic decreases despite their SEO compliance. Some of them are probably thinking that there is something wrong with their SEO activities, but some had a hint that Google may have released an algorithm update somewhere in the first quarter of the year.

What really happened is that most sites saw 50 percent to 90 percent traffic declines from Google organic search. This was a massive organic ranking drop for these sites. It is somewhat believed that the update was released last March 08, when there has been as a sudden drop in the traffic and even rankings.

And according to some SEO thought-leaders, FRED (which they named the update) targets websites that are low in quality content but heavy on the ads. Other than confirming that it was targeting ad-heavy sites, Google hasn’t said much more about Fred. Since there are no other details about the update, it probably would help most webmasters to focus on their links, including the method of acquiring those links.

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Link building is always about quality over quantity. A few links from embedded within websites with outstanding domain authority are always better than a bucket of weak and spam-y links.

Since Fred has been making a shake-up in the SEO world, one thing appears to be a definite course-of-action for SEO experts and webmasters – to continue creating quality content and earn quality links.

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And in terms of on-page SEO, iManila’s digital marketing team is capable of helping small businesses to start their online presence through Google search engine’s results page. Visit our digital marketing page to know more about the services that we offer. For inquiries, please call (02) 565-4064 or send us an email at [email protected]

Things To Know Before Running an AdWords Text Ad

There will come a day when all businesses in the Philippines will shift online. And as of today, there’s a big chance that a sales executive will knock on your door and tell you, “Ma’am/Sir you need to advertise your business online, it’s the best way for you to get noticed without a big budget.”

What comes after are the feelings of amazement and confusion. Questions like, “Does it really work? Will it really work for my business? Do I need to allot more budget? How will I know if I am getting more from it?”

I am pretty sure that these are the things that you have in mind and you’re probably seeking for someone to guide you in making a decision whether to go or not.

At iManila, we encourage you to go for it. However, we first make sure that our prospective clients know the following things before we actually proceed to do the Google Search Ads for them.

  • First Mandatory: Website

One of the primary goals of a Google Ad is to bring web traffic through web clicks. The ads serve as a portal to bring them to a website of the client. If the client doesn’t have a website, we advise them to consider having one before we proceed with the ads.

A website serves as a primary online contact point of any online searchers to a prospective firm or business. The website must contain all vital information about the business including all contact numbers, email addresses, and physical address. We also highly recommend that the website contains all the offerings be it products or services.

Having a Website is NOT Enough

The website is mandatory but that doesn’t mean that having one is the end of it all. A website should be regularly updated. It should be well-designed and easy to navigate; otherwise, visitors will just bounce off.

The experience visitors have with a website is what matters to Google. If visitors are having a hard finding what they need to see on your website, then that means that the website is not well-made or it lacks content and substance. In return, Google will remove you from ranking high in the Google Search Engine Results Page, and it can also affect your ad rank in Google ads.

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  •  Second Mandatory: Research

We ask our clients if they have an accurate knowledge and sharp business intelligence about their competitors and their industry. This is for them to brief us about their positioning, prices and same with their competitors. If they don’t have one, we do some research to better understand their business and the competition within the industry.

What do we mean by competition?

We do not limit our research to offline must-knows such as location, prices, and their offerings. We also try running some keywords about the business and see if they are doing Google Ads as well. This will help us determine how tight it will get for our prospective clients should they push through with the service. And that’s how we adjust in terms of budget suggestion, keywords and even the landing pages of their ads.

  • Third Mandatory: Landing Page

A landing page is a specific page in the website that serves as a catch basin of incoming traffic from the Google Ads. It is the first page that they will see, hence the importance of having a well-designed and well-written one.

A landing page should be well-made and simple to understand. Moreover, it needs to have one explicit and achievable goal. Goals could be sign-ups, purchases or downloads. These landing pages offer valuable materials that are needed to be a downloaded from a portal going to an e-commerce page to convert them into a client.

What we always tell our clients is: Landing pages should contain a relevant and easy to understand core message. It either instructs to download, persuades to buy or begs for sign-ups.

  • Fourth Mandatory: Budget

Launching an ad means you are willing to pay a certain amount to post the ad. The same goes with Google Ad. It is universal for all ad platforms (both online and traditional) that an ad budget is required.

The difference between Google and other online platforms is that you have the power to dictate what budget works for you, unlike the traditional ones.

Fifth Mandatory: Understanding the Idea of the Bidding Scheme and PPC

Google Ads are created to operate on a specific model which is the pay-per-click type. Pay-per-click or PPC means that the advertiser gets charged for every click. If there are fewer clicks, there will be fewer charges as well. However, if there are a greater number of clicks, the higher is the possibility of spending your maximum allocated budget.

The bidding scheme, on the other hand, pertains to who gets the top spot in the allocated areas on the first page of Google based on the willingness to spend greater amount. However, Google rationalizes their bidding rules by incorporation of a quality score. Those advertisers whose ads obtain a high-quality score gets the spots.

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How to Achieve Better Quality Score?

Quality scores of Google ads are computed using the following elements:

  • Bid – refers to the amount the advertiser is willing to spend
  • Ad Relevance – The resonance of the ad message to the online researchers. It is sometimes evaluated by Click-through rate. Click-through rate is the number of clicks your ad gets over the number of times it was shown by Google.
  • Landing Page experience – The behavior of the visitors as they land on your page. The higher the bounce (quick and unexpected movement of visitors out of the website) rate is considered as bad landing page experience.

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As mentioned from the items above, clients need to make sure that they have everything in their arsenal before actually going for a Google ad – and one of those is having a well-made website with compelling landing pages.

Taking into considerations the ‘mandatories’ above will result in a higher success rate when doing the Google ad.

For further questions and inquiries about the Google Ad or with Website Development and revamp. Contact us at (02) 490-0000 or send us an email at [email protected].

 

 

Standard practices for effective CTAs

 

Briefly, a CTA (call-to-action) is a link or button often seen on websites, newsletters, blogs, emails, or any kind of content that persuades readers. The very reason why CTAs are created is to drive prospects into leads and to make those leads become conversions. But, how can you convert if your CTAs are not optimized enough, right? Through this blog, you can learn the little ways on how you can improve your CTAs to help you generate enough clicks that convert.

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  • Make it aesthetically pleasing

CTAs are designed to catch some eyes. The proper use of colors, fonts, and even the size of the button itself are relevant. Try practicing the 80/20 rule in design: 80% white space, 20% text. Strain from putting up a text-heavy CTA because it will just sore the eyes of your readers, and your desired magical click will just go away. These simple factors must all jive with one another to produce a CTA that stands out from the rest of the page.

 

  • Hook people with compelling copy

The best companion of a well-designed CTA is an irresistible copy. Give people reason why they should hit that button. One of the best ways to do that is through your simple yet compelling CTA text. Why not put some sense of urgency or tickle people’s curiosity? Be it in a soft or aggressive way, it should all be brief but action-oriented.

 

  • Simplicity is the key

Though we have mentioned earlier that CTAs should look attractive, that does not mean you will over-decorate it. Just keep it simple, smooth looking, and readable enough to be noticed. You do not want to overwhelm your readers with different vibrant font types and too upbeat colors. Just one simple design will do – a design that will work as your universal CTA to be placed in the right positions where your readers will take necessary actions.

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Following these tips gives you a chance to improve your CTAs, which is a big game-changer in this competitive digital world. Some of these may not work so well for you, yet some may provide considerable results like high conversion rates, for instance. Just remember to keep on experimenting and try out new practices such as this list. There’s no wrong in doing so. As long as it will lead you to your end goal, we suppose it’s all good.

 

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Got some CTA questions stuck in your head? Hand it all over to us and let’s see what solutions we can impart to you. Reach us now and send us your queries through [email protected]. Game? Game!

 

Reference: TouchBasePro

 

 

Don’t be a Scope Creep: Defining website project scope well

 

Having a physical store or an office is not enough these days as businesses move online at a faster rate. This prevailing business diaspora has made the website an in-demand business tool for most businesses who can afford to have one. But the usual pitfall of businesses wanting to have a website is that most business owners think that having one is just like setting up a social media page. Little do they know that a website is entirely a different story.

Like any other projects, doing a website isn’t just about telling your business objectives and showing your peg design, then that’s it. Many project owners, who are usually also the business owners, think that a little chit-chat with the provider is enough to keep the ball rolling. This is the most common misconception that brings a lot of confusion and finger-pointing between providers and project owners.

Now, the truth about having a website is, starting one needs a lot of preparations on the project owner’s side. And preparation usually includes extensive consolidation and finalization of the content that you need. The content should be aligned with your business objectives. Now, to give you an idea on what to do, what follows are things you should consolidate and finalize before sending out a project brief (or Terms of Reference)

  • Relax

Do not overwhelm yourselves with the ‘what ifs’. Focus on the important things that you think the website should address. Is your website merely informative and will serve as a bulletin about your company’s progress and new offerings? Or do you envisioned it to be more than that? Think clear about that kind of things – BUT, do not overthink.

Overthinking is like a last-minute packing of your suitcase. Believe me, you’ll end up having excess baggage which you won’t like.

  • Clearly define your objectives

All projects begin with series of objectives; otherwise, what’s the point of doing so, right? On a website context, the business objectives always serve as the cornerstone of your website. The design, the content choices, the content architecture, and functionalities are all anchored to your objectives.

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  • Keep the non-negotiables and weed out the wish lists.

Drafting the scope and the brief for your website project is like making a list of the things you need to buy for your new house. Certainly, not all of things you want can be bought all at the same time. You can proceed with the essentials first, then buy the other stuff when the time is right.

The same thing goes for the website. You should always begin with the aspects that matter most to your websites like products and services page, and the compelling story about your company.

Fancying some cool transitions and functionalities? Or maybe drooling over the e-commerce module? Stop right there! Think again. Is this something that you really need to up on your website? If YES, then write it down and explain briefly the rationale of this element in your website.

When you’re done, go through it again. Does including it make any sense to your business and urgency? If it doesn’t, then weed it out.

  • Coordinate with other stakeholders or business unit people

The scope of your project should include all-encompassing business objectives from various business units. It shouldn’t just include yours as the project proponent, but also the other project owners. Get their feedback and seek what they intend to include or remove from the initial scope. Set up a meeting or a brainstorming session if you need to. That will be helpful in trimming down the scope to the most important ones and to keep the objectivity in the brief.

  • Make it official

Brainstorming is not the end of the line for the brief. Make sure all key people involved in the planning – even those who will benefit from it – are acknowledged with all indicated items.

This will also help the project proponent avoid blaming and finger-pointing internally.

  • Oops, make sure you are ready with the materials.

This is what most project owners and proponents tend to overlook – securing materials to be uploaded such as service/product specs sheets, images, and articles. They think that all of these should be under the website developer and provider. In most cases, it isn’t.  Clients provide content and other materials necessary for the success of the website.

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As a matter of fact, 75% of website project delay is attributed to insufficient materials for uploading or the lack thereof.

If you do not have these materials, web development companies like iManila provide content writing service for an additional cost. In some cases, even photo shoots can be provided too. However, like content writing, it comes with a premium cost.

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Nothing beats a well-written website brief. It is helpful for both the developer and the project owner to track the progress of the development. Also, it will serve as a binding document to check if everything in the website is well-delivered. After all, a happy developer has an equally fulfilled client (project owner).

Thinking of putting up a website? Or perhaps a revamp? Leave it to us! We’ll make sure you’ll get the website that you want. Just shoot us an email containing your project scope at [email protected] or call us at (02) 565-4064 to schedule a face-to-face meeting.

 

Online Duopoly: Which One Is Suitable For Your Business, Facebook or Google?

 

Facebook or Google? This could be one of the common questions business owners kept on asking themselves. One of the digital truths that you need to deal with is that a business cannot grow online on organic alone. That is true in some cases, especially when venturing into digital marketing for the first time. But with so many platforms available, from search engines, apps, websites, and to social media networks – you might be wondering which one to choose when advertising your business online.

The truth is, these overwhelming choices shouldn’t be your primary concern.

Why?

Because there are only two dominant leaders in online advertising today namely: Google and Facebook. And you should stick with them quite often when dealing with digital ads,

The Duopoly

Admit it or not, there are only two entities in so far, who have valuable profile data of online users in the world – Google and Facebook. They are the two titans who earn a lot from their ad platform businesses, thus calling them a duopoly.

Why duopoly? You probably asking yourself.

To begin with, Facebook owns Instagram, Messenger, and WhatsApp. These four are the top social media networks and social messaging platforms in terms of numbers of active users.

In the recent quarterly report of Facebook, the flagship platform has reached a 1.9 Billion user base per month. Instagram has 700 million each month while the two leading social messaging platform – Messenger and WhatsApp – both have 1.2 billion user base.

Facebook earns a staggering 97% of its 2016 revenue from its digital advertising business.

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Meanwhile, Google – a world renowned search engine brand that reached immense trust and popularity for having a spot in the Oxford dictionary is also a leader in transforming digital marketing these days. This brand has earned an accepted scholastic use of its verb variations such as “googled” and googling” making Google undeniably one of the greatest modern enterprises of the millennium.

Google owns YouTube – the world’s largest video streaming site. It also expands its services through consolidating its core businesses under the name Alphabet Inc. Alphabet is responsible for developing and reshaping its services that are linked with their core mission to improve the user experience. Alphabet Inc. from the name of the company itself covers almost the entire Roman alphabet including the Ad platform of Google for search and display networks.

Google digital ad business generates 32.8% of the total revenue of this tech conglomerate.

Which One is Right for Your Business?

A good approach to this question is to try both and see which works well with your business. But since most of the SMEs marketing budget are strictly limited, doing so is not in your priority list. To weight which one is right for your business. Below is our weigh in:

 

  • B2B and Service-oriented business

Does your business belong in this category? If YES, then Google search engine marketing (SEM) fits your business well. Why? The reason is plain and simple. A B2B model relies heavily on website transactions, and this is out of corporate custom revolving around the idea of legitimacy. When a website is your primary contact point online, Google’s search engine marketing is a go-to platform.

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  • B2C and Consumer Goods / Retail

The good thing about this category is that the risk of losing money when investing in both platforms is low compared to B2B and Service-oriented businesses. The reason is, reaching the end consumers with products (tangible trades) that they really need is one foot ahead than business offering services (which are intangible).

In this kind of business, if one looks after brand awareness, social ad via Facebook is a good avenue. With most retail business in the country relying on brick-and-mortar store than e-commerce, social ads by Facebook fits just fine. Be it engagement or web clicks (or visits), Facebooks ads can surely reach to the end consumers with ease.

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In the Philippines, there is a preconceived notion of having comfort in purchasing tangible trades than the intangible ones. If you are in the business of providing services, you got to build a solid reputation to compete well with your competitors online. If you are dealing with consumer goods and retail, the challenge is to create a way to sift through the clutters of other consumer-centric ads online.

Be it Facebook or Google, the success of an online ad relies on understanding your audience and your business. Once you all had it in your mind and in your heart, sending the message across these two platforms won’t be too much of a pain.

If by chance that a business like yours is looking for an assistance in starting your brand presence online either through Facebook or through the search engine of Google, iManila is capable of helping you get noticed by your target audience online.

Give us a call at (02) 490-0000 / (02) 565-4064, or send your inquiries through our website portal at https://imanila.ph/lets-talk/

WordPress as an ideal website platform

 

A content management system for all – that’s what WordPress is all about. For the longest time, it has been the universal, not to mention the largest content management platform in the world. So, if you are new to the industry and thinking of venturing a solid web presence for your brand, you might want to give WordPress a try. What’s the deal with this platform, you ask? Well, here are some reasons why it should be your top pick.

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  • Easy setup and navigation
    One great reason why WordPress remains to be the top-choice platform of both individuals and businesses is because of its easy setup and navigation. Because of its straightforward Content Management System (CMS), people find it to be the most reliable CMS web tool. The world won’t be shocked if a fifth-grader manage to modify a WordPress website.

 

  • Fully-customizable
    WordPress is flexible in terms of customization. You can modify pages depending on your specifications, 360 degrees. With its wide variety of interactive designs, special features, and advanced plugins, surely you can make your website standout from the million websites present on the web.

 

  • Manageable content
    One of the best things about WordPress is the trouble-free ways you can manage and update website content. You can create, modify, and edit a certain page without learning how to code or asking for support from a professional web developer. All the changes that you are going to make can be previewed before you actually publish it.

 

  • Backup and security
    In just a few clicks, you can have your website backed up in WordPress and get the best secure tools out of it. Along with its easy backup feature are the security tools and plugins that can help you safeguard your website from loopholes and attacks.

 

  • SEO-friendly
    Brands compete to be on the first page of search engine results page. That is why optimization of websites are in highest demand today more than ever. And WordPress offers the simplest possible coding to its users so that Google can crawl and index your website on SERP at ease.

 

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Websites are a good avenue for your business to reach a wider audience in this digital era. And it’s good to know that there is a platform like WordPress, the one-stop website platform for everyone who desires to increase online brand awareness, generate leads, and increase profitability. No doubt the Fortune 5000 companies opt to choose WordPress above all.

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Planning to build up your own WordPress website? Let iManila handle it for you. Having more than 5,000 websites published online, we assure that iManila can design a website that is suited for your brand and help you develop a solid online presence. Send us your requirements at [email protected] and we will take care of the rest.

 

Reference: Branding Personality

Usual Mistakes SMEs Do with Their Websites

 

Doing business this 21st century means having a website – even for the small businesses. However, in the Philippines, there are only a handful of small businesses who realized the use of the website in their operations. However, despite this realization, small businesses and even medium scale ones are prone to crucial mistakes with their websites.

Below are the usually mistakes that SMEs do with their websites that they need to address before its too late:

Top 6: Bad Mobile Experience.

  • In the Philippines, 66% of the population uses a smartphone in doing their searches or in doing inquiries in websites. Having a non-mobile responsive website ruins search experience that may lead to bounce rate.

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Top 5: Fonts that are hard to read.

  • Simple and readable texts deliver more results than fancy and hard-to-read ones. Why? It is obvious for one good reason: readability. No one wants to go through a website word per word just because the fonts are outrageously exasperating to the eye. If you want your audience to digest the essence of your content or to grasp the exact message of your branding in your website, you should make every character easier to read for all – regardless of the ages.

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Top 4: Unprofessional design or color scheme.

  • Design and colors are as equally important as the website’s content. The overall look and feel of your website are what greets your audience. And if they don’t like what they see, the greater the chances of moving out of your website (hence the higher bounce rate). Just like having fonts that are hard to read, a very strong and striking colors on the website – that don’t match – can hurt the eyes even more. Color schemes should be pleasing to eyes. Choosing the right Pantone for your website is the first step in correcting this mistake.
  • Tacky and obsolete designs can ruin a website surfing experience. Filipinos are natural suckers for beauty. It is always the things that are pleasing to the eye which always get more attention.

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Top 3: No Product or Services information.

  • This is one of the most unforgivable mistakes in some of SMEs websites. One of the key search intent of users is informational (know). And usually, most of the key phrases searched in Google or in other search engines have products and service search strings.
  • In the Philippines, 60% of the population with access to the internet still uses search engines as their portal for searching products and services. If your website doesn’t have any substantial information about your products and/or services, then the higher the likelihood that you’ll lose business online.

Top 2: No address, directions or business hours.

  • Number two in the list is not including the business address, map, and business/operation hours. These details are some of the crucial information that should be reflected on your website especially if your business is gearing towards the retail side. This information should be present not just in your contact us page, but also in every footer of the pages in your website.

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Top 1: Outdated Contact information.

  • Of all, this is the most unforgivable mistake businesses do. You are putting up a website online as a tool to help or boost your online operations. And one of the most important information in your website is your contact information. Outdated contact information only assures you a failing online business.
  • It is a rule of thumb that as you change contact numbers, it is immediately updated on your web page to refrain from confusions.

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Keeping a website surely takes some resources. But keeping it well and updating it always pay you back. If you are having a hard time making your website look fresh and updated, iManila is the best digital service provider that you are looking for.

For more information about our web design and development service, email us at [email protected] or at [email protected]. You can also give us a call at (02) 490-0000 or at (02) 565-4064.

 

Three Tips on Keeping our Website Fresh

 

To most businesses, websites could be considered as part of gaining competitive advantages. It is mainly used for widening your market reach not just nationwide but worldwide, in increasing the accessibility of your potential customers to your products and services, and showcasing what your brand is fully capable of. It is like having your own identity in the virtual world. Although the idea itself is not really a “Eureka!” moment, for anyone now can actually have their own website given the advent of technology and that everyone could be tech-savvy with just a few clicks away. In addition, in this era of social media, people tend to use it more often which could also be very effective for businesses in their promotion and exposure. But that is exactly why there is a greater need now more than ever to keep such websites fresh, relevant and most importantly, worth visiting. So, here are some tips on keeping your websites stick to its A game:

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Tip # 1: Aim High, Rank High.
Unlike a good bottle of wine which gets better as it ages sitting in the cellar, websites cannot be just left alone and let it stagnate with its contents. With its fast pacing trends, lots of businesses couldn’t really manage to cope up, which is never a good thing. This is why you should make sure you continuously update your contents and maintain its relevance. Here at iManila, one of the country’s premier companies in fields of web design and development, we are more than willing to provide you quality contents for your websites up to five main pages for free. This will give you a better shot at being top-of-mind brand in your industry. How’s that for starters?

 

Tip # 2: Let your website do the talking.
Anyone might agree if we say that everything now could be very aesthetical. People can easily give their attention to things that are visually appealing. We can somehow bid our goodbyes to Traditional Marketing strategies which rely on simple and conservative styles. The trend nowadays is inclining more on contents with good graphics or what we call infographics where you are not just discussing your contents with mere words, you are showing what would your products or services would actually look like. Informative yet entertaining thus could pull more traffic on your website.

With our competent website developers and their freshest ideas in UI and UX design, we can assure you of an interest-tickling website which could result to more visits and may lead to more sales for your company. Now who wouldn’t want that?

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Tip # 3: Being mobile-friendly.
Here in the Philippines, you could actually name quite a handful of smartphone brands. From the cheapest to the ones with the most prestige. Nevertheless, it only shows how Filipinos prefer their information, transactions and communications be all compacted in one gadget which fits in their pockets. Its ease of use and it being handy are really vital factors. As a result, the emergence of digital marketing; promotion of your products and services online and actually conducting the entire business virtually. The strong WordPress development and E-commerce background of our company which is at par with the industry standards would give you assurance that your websites will defy its limitations and be mobile-friendly so that anywhere, anytime, and anyone could easily connect with your business. Just one touch away eh?

 

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Change is inevitable, but that doesn’t mean that we cannot do something about it. Remember that it is innate to every human being to adapt to change. For some, the process might be a challenge, but this challenge adds meaning on every success we accomplish. With its excellent track record in maintaining websites with our own hosting servers, iManila would be honored to help you on weaving your success. Give us a call and let’s see what we can achieve together. Oh, it’s in the middle of the night? No worries, our 24/7 phone and email support team are very much willing to be of help. Hear from you soon!