Tag: cloud hosting

Guaranteed Techniques to Boost SEO This Year

As we have witnessed, Google has rolled out a staggering number of updates over the course of the years. This ties into their pursuit to defeat black hat search engine optimization (SEO) tactics and improve the search engine results pages (SERPs). By this, they are in the effort to emphasize quality content, optimal page speed, and mobile SEO. So, what does this imply in terms of your 2023 SEO strategy?

Keep up or be left in 2022. Follow these best practices that we have put together to get your site sailing through the SERPs this year.

Produce video content

Video is one of the most effective forms of content to engage your audience. In fact, it has made its way to dominate almost all social media platforms, giving the highest ROI among other media formats.

If you want to increase your visibility in SERPs, focus on creating video content that people actually want to see. Invest heavily in it to stand out among the sea of video content on the internet today.

Optimize content for voice search

The emergence and growing popularity of voice assistants globally has forced brands to adopt and capitalize from this innovative practice. With over 4 billion devices worldwide using voice search, not optimizing your content for this is a huge missed opportunity.

While there are a number of important aspects to voice search optimization, featured snippets are the most crucial SEO component. A featured snippet is a search result that Google specifically selects as the best response to a user’s query. It’s the one that appears at the top of the search results page. Optimize your content’s featured snippet for voice search to increase its chances to appear in Search Engine Results’ Pages (at the top even!)

Recycle and repurpose content for different platforms

Repurposing content entails recycling it for use across a variety of channels. For instance, shortening a lengthy Youtube video into a 15-second Tiktok clip as a teaser is one idea. It’s a creative way for brands to come up with new content and help reach a wide range of people who prefer different media formats.

Other ways of recycling content includes turning a blog post or article into a video, and transcribing a podcast into a blog post. It is up to your creativity, really. Just make sure that the style of your content is appropriate for the channel you want to use.

Optimize your site and improve user experience

Let’s not forget that a successful SEO content strategy is built on the fundamentals of SEO. Therefore, optimizing your business website is crucial. Conduct a website maintenance and check your metadata, update canonicals, optimize page speed and load times, design mobile-friendly page layouts, and implement structured data. These are all important in SEO and constitute a positive user experience.

Also, making your website mobile-responsive is now a must! As 2022 data shows, mobile traffic made up almost 60% of all traffic worldwide. And for the foreseeable future, mobile is expected to be more popular than desktop. This 2023, aim to provide your website visitors a seamless mobile experience.

Keep an eye on Google’s algorithm

Google is always changing its algorithms to give the best results for every user’s search. These updates can greatly affect your SEO and content strategies. It would be better to be attentive and vigilant so you could maneuver your strategies as quickly as possible.

Google algorithm update is inevitable like some sort of force of nature. We cannot do anything but keep up with it.

With everything that has been said, we wish everyone good luck in boosting your SEO this year. If you need further assistance or are looking for help with your content marketing (to start), let the experts in iManila help!

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, a web development company and a top digital marketing company in the country, is committed to providing our clients with innovative information technology, web, and digital solutions.

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, website update and maintenance, web hosting, email hosting, dedicated server, technical, desktop and remote support, and digital marketing services needs. Talk to us!

The Best Way to Start the Year Right – by Updating Your Website

The year 2023 has arrived! This is the perfect time to give your business website a fresh new look. While there are a lot of ways and strategies to do this, website revamps don’t always have to be extravagant. Sometimes it could be as simple as updating your website and making sure everything is working properly. Doing these can keep your business website stay relevant and offer better customer experience than the previous year.

Having said that, what aspects of your website do you think needs some updating? Does your website need some maintenance? Well, think no more as we provide a list of things you need to update on your website.

Verify and update your contact information

One of the most common mistakes business owners make with their website is forgetting to update their contact numbers and email addresses whenever they change it. Bottomline is when your potential customers cannot reach you, you are losing out and failing to attend to their needs. Don’t fall for this. Check the contact information in your header, footer, and “contact us” pages to make sure it is up to date.

Bonus tip, don’t forget to update your Google My Business page and other directory listings in which your company appears as well.

Examine WordPress plugins

If you are running a WordPress website, the start of the year is the best time to examine your plugins. Check for plugins that are not serving its purpose anymore or are no longer useful for your site. Look for substitute plugins that do the work of multiple plugins. Remove unnecessary plugins and those that don’t receive updates anymore. Do this to ensure that your website continues to function properly.

Just as well, examine the version of the WordPress CMS integrated into your website. Your entire WordPress version may just be outdated together with ALL of your website plugins.

Review your privacy policy

Privacy and security has greatly changed in the past years. Spend the time and effort to hire an attorney who can assist you in protecting yourself if these changes are not addressed in your privacy policy, or worse, if you do not have one at all.

There are also online tools that can help you create your own privacy policy. While this may be a good start, we still recommend having it reviewed by an attorney to ensure that it adequately covers you and your business.

Test your website’s accessibility

It is always a good idea to conduct tests to verify that your website is accessible or not, especially if it was designed to be so. If your website isn’t accessible, now is a good time to have it fixed. In recent years, accessibility has become a hot issue. By fixing it as early as now, you can cater to all possible website visitors while also protecting yourself.

Update your keywords

Having keywords on your business website is important. By targeting the right keywords, it can make your business website rank in the internet, increasing your visibility. Check and consider changing some keywords especially if they are not helping your website rank higher.

Publish relevant content

Nothing screams an updated website more than fresh and timely content. Invest some time in content writing. Create brand new high quality contents to get the attention of your customers. Updating your website content can provide a boost on your search rankings and help you reach more customers online.

We hope these tips will help on how to create a better business website this 2023. If you need further help with updating your website or if you’re looking for help with website repair and website maintenance, talk to the experts in iManila!

5 Reasons to Hire a Digital Marketing Agency This New Year

Juggling between your day-to-day business operations and carrying out marketing efforts is not an easy task. For sure, you would agree based on your past experiences in the previous years. Regardless of your company scale, it is best to have different people handle these two distinct business aspects. After all, it can’t all be done at once. This is one of the main reasons to hire a digital marketing agency this new year.

A digital marketing agency is composed of an experienced team that can manage all of your online marketing needs in one place. From Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing to Social Media Management and Advertising (SMM and SMA), and many more, they are your team.

Aside from having the focus to run and grow your business, there are a lot of other reasons why a digital marketing agency is worth your money. Read further as we share the benefits that come with hiring a digital marketing agency for your business!

Have an expert do your digital marketing efforts

Off the bat, hiring a digital marketing agency means having experts do your online marketing efforts. Marketing isn’t as easy as it sounds. It takes a lot of time and experience to fully understand online marketing and plan a strategy that actually works. Sure, you can create a marketing team out of your people but do they have the skills of a pro? The clock is ticking, and this 2023, don’t settle for trial-and-error marketing strategies. Invest in an agency that can bring you marketing success.

Save money by cutting down marketing costs

Many businesses compare the cost of an in-house operation to the cost of an agency when deciding whether or not to hire a digital marketing agency. Hiring an agency is more cost efficient and will save you a lot of money in the long run.

One reason for this is that agencies are independent contractors. It doesn’t require payroll taxes. Plus, you reduce the ongoing expenses associated with full-time employees, such as salaries, health care costs, and benefits.

With an in-house operation, you will also be required to pay subscription fees to some digital marketing tools you need to run campaigns. On the other hand, you won’t have to spend a dime on tools when you hire an established firm. They already have all of it.

Acquire new and innovative ideas

Bored of repetitive and customary marketing ideas? Consider hiring a digital marketing agency. They offer fresh and out of the box ideas, incorporating a new perspective in your company’s online marketing plans. For instance, they can help you find ways to effectively reach your target audience. From platforms to use to media types to produce, they got you!

See measurable results

Know and track the performance of your marketing campaigns with the help of a digital marketing agency. They can come up with an estimated Key Performance Indicator (KPIs) based on your budget. So it would be easier to determine your return on investment (ROI).

In addition, they will identify the crucial metrics that should be followed across the various channels in order to assess each campaign’s effectiveness. And you will be receiving a website audit and monthly or quarterly reports on your campaigns. Basically, a digital marketing agency assists you in making sound marketing decisions.

Enjoy free marketing tools

Digital marketing requires a lot of tools to optimize each campaign. Most of these tools are of premium services, with certain features or upgrades increasing the cost. To name a few, analytics, keyword research, competitive analysis, paid search management, and automation tools are some of the tools you will be needing.

For small and medium-sized businesses, the total cost of using these online marketing tools can be quite high. But with a digital marketing agency, you don’t have to worry about these tools as they already have it covered.

With everything that has been said, if you’re planning to hire a digital marketing agency to help you with your online presence this year, let iManila help!

New Year’s Resolutions for every E-Commerce Business

No matter how successful your business is today, there can always be room for improvement in the years to come. This is why we have made a few New Year’s resolutions to help improve your e-commerce business website. Take a look at some of the tips that your business might want to try to adapt for 2023:

Reply to customers within 24 hours

For this new year, commit to better customer service. By this, make it a habit to visit your inbox everyday and attend to your customers’ concerns. Remember, the buying process doesn’t just end at check out. Your team must understand the level of concern for each customer too. For instance, if one of them has a major concern or issue with your products, at least let them know when they can expect a reply.

Incorporate sustainability in your packaging materials

With climate change and global warming getting worse, consumers nowadays are doing their best to mitigate the causes that they can possibly contribute. Hence, they are patronizing businesses that incorporate sustainability in their operation. As an online business owner, you can incorporate sustainability through switching to eco-friendly packaging materials. There are a lot of available options right now in the market that are made from recyclable materials or are less harmful to the environment.

Give rewards to loyal customers

If you had a loyal customer for years, it would be nice to let them know that you are grateful for their support during this new year. You can offer them promos like free shipping, a freebie, or a discount. Remember, being thankful for your long-time clients won’t make you go bankrupt.

Make your customers’ lives easier

People opt to purchase online for convenience. Make sure to make every step of your customer’s buying process as easy and convenient as possible. Improve your company’s system this 2023. Accelerating your shipping process, implementing single-click payment, and simplifying your Terms of Service are some good points to start.

Use a new website layout

It’s always a good idea to create a new layout and web design for your site as the new year emerges. Whether you change the color of a sidebar or try a whole new look, it will definitely have an impact on the customers. Ensure that it looks equally good on all screen sizes by consulting a web development team.

Get serious with content

As cliche as it sounds, this 2023, content remains to be the king. Level up your content marketing. Produce more creative contents and commit to a posting schedule. It would be best too to identify the best medium to use for your brand – blogs, podcasts, videos, etc. Nothing beats great content in driving traffic and building relationships with your website visitors. It would also be best if you will invest in a digital marketing agency that can help you with your online marketing strategies like Search Engine Optimization (SEO).

A new year calls for a new beginning. Consider making some changes in your business’ web system and website for the better. Consider a website maintenance service for your business today! For website concerns, let the experts in iManila help you!

Is it Finally Time to Upgrade your Hosting Package?

March 17, 2021
iManila Dev
iNews, Our Ideas

Hosting plans will always vary in storage and specifications. Most website owners don’t know a lot about hosting. They usually opt for a free or the cheapest plan they can find and focus on designing their website. Over time, basic hosting plans become very limiting.

Remember that as your business grows, you need to consider better hosting options. Hosting packages are an investment, and you have to choose wisely. It should be engineered for powerful and reliable performance online.

At this point, you may be wondering if it’s time to consider upgrading your plan. Let’s help you with your decision. Here are some signs that it is finally time to upgrade your hosting package:

You’re concerned about website security.

Your website hosting should be fairly secure and is using quality security and protection for your site. No platform can be 100% sure of site security, that’s why it’s important to follow different ways to improve website security. That said, as your website grows, there will be a lot of advanced security features needed to help make sure that your site is safe 24/7.

Your website is not getting quality performance and traffic.

Your website should be optimized. First off, it’s important to check if your website is always being analyzed, meaning that your website uptime is clear. Your website should consistently drive traffic, and handle concurrent users well. If that’s not the case for you, then it’s possible that you are not getting enough resources and your current hosting plan can’t handle a website that’s optimized for speed.

Your current plan doesn’t provide enough space and resources.

As your website generates more user activity, adds more pages and files, your site will take up additional space and require more server resources to be able to run smoothly and not experience any downtime. There are different types of websites that are perfect for specific types of hosting packages.

Once your databases and files are exceeding their set limits, outgoing emails take longer to be delivered and other resources begin to run out. This means that you need heftier hosting plans such as a business cloud hosting service, a WordPress secure hosting, or maybe even a dedicated server.

Keep in mind that your website security, traffic, and resources are important and what matters most is that your website is safe and working and has available resources that include disk space, storage, bandwidth, and databases. Before uploading your website, make sure to always contact your hosting provider if your hosting package or server is compatible with your website and vice versa.

A web hosting plan needs to be efficient and flexible for growth. Upgrading a hosting plan is worth investing in just for the sake of user experience alone. Take time to experience your current hosting as a website visitor and see if it’s helping with your business growth or holding you back. Or imagine what it’s like to be your client always receiving a message bounce whenever they contact you via email.

Upgrading your hosting package should be considered as a good investment as it’s a good sign that your business is on the fast track of growth and is in need of more resources online.

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website design and development, hosting, and digital marketing agency ready to help you with all your online needs. We are dedicated to providing solutions for your website and email hosting needs, to make sure that your resources online are at par with your business’ requirements. Send us a message and get free consolation from our dedicated sales team, who will help you identify exactly what kind of hosting package you need for your business!

iManila: Improving lives through technology since 1996.

cPanel 2020 Updates: Here’s What You Need to Know

January 29, 2020
iManila Dev
iNews, Our Ideas

Hosting automation platform giant cPanel, L.L.C. has recently issued a statement for its clients that there will be a massive update on their software. According to cPanel, “Due to various support and security reasons, cPanel, L.L.C. will automatically upgrade MySQL® 5.5 to MySQL 5.7 on customer servers that run cPanel & WHM version 78. We plan to perform this upgrade in the first quarter of 2020”.

Inline, the company has already blocked the upgrades to cPanel and Web Host Manager (WHM) version 80 for any server that is still running MySQL 5.5. This is also based on the company’s policy on blocking upgrades for various reasons like new memory requirements or new codes that cannot support a deprecated or disallowed software.

Due to the issued blocking, many customers are still running MySQL 5.5 on cPanel and WHM version 78.

What will happen if you continue using the old versions of cPanel and WHM?

The company indicated the issues that will be encountered if the current versions of cPanel and WHM will not be updated. These issues are:

Components of their server may run deprecated or end-of-life versions;
cPanel, L.L.C. does not support end-of-life software. MySQL 5.5 reached end-of-life status in December 2018 and cPanel & WHM version 78 will reach end-of-life status by Q1 2020;
Compatibility issues with other software components;
Missing new features in cPanel & WHM that competitors provide;
Security issues, which will not receive patches because the software has reached end-of-life status.

cPanel further added that by proactively upgrading MySQL to supported versions, they can ensure that their customers will run supported software to avoid cases of having a dangerous vulnerability to hacks and malicious activities.

Make sure that your hosting platform and your website is always up to date to ensure better uptime and availability! Don’t lose your potential clients because of a down or poorly functional website. Here in iManila, we offer various hosting solutions, website maintenance services, or we can even do a full website revamp! (Learn more about our Lunar New Year promo HERE.)

If you need help with your hosting platform updates or with updating your WordPress version and plugins, don’t hesitate to call us at (02) 3490 0000 or email us at info@imanila.ph. You can also directly send us a message through our Contact Us page. Our dedicated account managers would be more than happy to help!

#iManila #WebsiteMaintenance #Hosting

Why Does Your Business Need Cloud Hosting?

July 28, 2017
iManila Dev
Our Ideas

Cloud (and cloud hosting) are two of the big things in the IT industry in the recent decade. It was even dubbed as the future of web hosting for its advanced feature than the physical servers. And since then, most software, systems, and other infrastructures are now being transferred to the cloud. Following that mass migration to the cloud comes different buzz and arguments about how reliable it is being in the cloud.

For those who are still having second thoughts about getting into the cloud or using cloud server, here are the things that you might want to read. These are the three things that could enlighten you about choosing cloud hosting and servers.

Cost-effectiveness

The cloud has a wide-array of features making it suitable for the varying needs of the whoever migrates into it. If you feel like starting out needs to be modest, you can do such. Cloud is a platform that allocates spaces according to what you desire. In this way, you can start with the basic plan if you wish to. This is to save you cost while your business is still simmering in growth, which can save you some cash, rather than starting big and eventually realize that you cannot maximize the entire server.

Scalability

As previously discussed, the cloud has the ability to give you exactly the space you need. So if you started with a small storage and processing power, it is easy to always upgrade your space and CPU capacity without the fuss of migration your database to another server. What you’ll need to do is to coordinate with your cloud provider and you’ll just pay the additional fees for the upgrades.

Stability

It is fact that there are times when retrieval of data and other important files failed when your in-house server solutions have encountered hardware and software problems – or even outages that potentially last an entire afternoon. Having an established and dependable Cloud hosting provider like iManila, you can be sure of a constant level of service 24/7.

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iManila’s cloud hosting service guarantees stability and scalability to our customers. We swear by it, and that is exactly what we provide. It is cost-effective, and together with our 24/7 technical support team, we can give you round-the-clock assistance regarding your cloud hosting needs.

Sounds a good deal to you? Leave us a message or inquiry on iManila Contact Us page. Or you may call our tech team at (02) 959-4807 or speak with one of our sales executives at (02) 490-0000, 01 and 03.

source: hyve.com

Choosing the right hosting service for your business

July 27, 2017
iManila Dev
Our Ideas

A reliable web hosting is essential to building a website for your business. Your website files are all stored in a remote computer server which is called a host. It works when a certain online user wants to view your website and searched for your domain name or website address into their browser. Then, their computer will connect to your website server and your website content will be delivered to their browsers.

Easy as it may seem but it involves various technical processes and technologies. Thus, a web hosting provider or company is a business that has the technologies and services needed for your website or webpages to be seen on the Internet.

You can get hosting services from reputable hosting services providers or company for a certain cost. But, before you get one for your website, you must first know the different types of hosting services that are available and what suits your business.

Here are the three different types of website hosting that you can choose from:

Virtual Server Hosting – This is also dubbed as a virtual private server (VPS) that is available for your web hosting needs. It is actually a virtual server that a user perceives as a dedicated or private server even though it is installed on a physical computer that runs multiple operating systems. This kind of hosting is a shared system and has lesser user traffic but provides good speed. Web contents are loaded faster in this type of hosting system.

Cloud Shared Hosting – This hosting system is one of the most common and the best option for small and medium enterprises. In this kind of hosting, the web space is being shared with multiple business entities while the maintenance and cost of the web hosting service are also being shared by the users. But, you only pay for the space that was allocated for you. In addition, this also provides a notable backup support.

Dedicated Hosting – In this kind of hosting system, excellent performance can be guaranteed. Dedicated hosting is a kind of website hosting where a business entity leases an entire server to provide them with their own data center. While this type may cost more budget than the other two, it promises great speed and full control over the server.

Now that you have an idea on the different types of web hosting services, the next step is to look for the best and most reliable web hosting provider that will not just cater your needs but will also exceed your expectations. Turn to iManila and see our excellence as it happens

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Need some help? Contact Us right now!

Want some good news? If you do website revamp and transfer your hosting to us, your first year of hosting service is free with these security features.

Sounds good to you? Go ahead and email us at info@imanila.ph

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