Tag: facebook ads

Facebook has been dramatically evolving, updating, and innovating since its inception. This has given many brands and advertisers the worst headaches while at the same time the best successes of their lives, as the platform grows not just to be more complex but to be highly beneficial at the same time.

In this blog, we will show you 10 of the most useful Facebook advertising tips and tricks that will positively improve your Facebook ad campaigns.  

Optimize ads for awareness instead of engagements 

While engagement ads allow you to increase your number of likes, comments, shares, etc., oftentimes it’s not aligned with your goals and most of the time impractical. Brands or advertisers who are fairly new to the field, will mistake engagements to be a sign that the ads are performing. Worst is if the client might be expecting leads, messages, etc., which is a nightmare for any strategist. What they may not know is that the ads optimized for engagements will only dictate Facebook’s machine learning to deliver the ads to people who are most likely to engage and not convert.   

On the other hand, awareness ads bring a more meaningful business outcome. This is because awareness ads are delivered to people who are most likely to remember the ads, not just engage with it. The metric that Facebook uses to measure the success of the campaign is via ad recall. 

You may, however, run these two campaigns at once. You may boost the same ad for engagements and awareness so you can get the amount of engagements that you need while also reaching people who could be your potential consumers.  

Use different ad formats 

Ad formats allow your brand to present your products the way you want it. You have the option to use a single image, carousel ad, instant experience, or collection ad formats.  

Single ad images are mostly utilized for awareness campaigns like brand awareness ads and reach ads. This is oftentimes used in engagements and page likes ads too. This ad format only requires one image but should be optimized in certain ad sizes in respect to the placements such as the feed, story, and marketplace for better performance.  

While the carousel appears to be a catalog presented in boxes, aligned horizontally, which contains your products, a collection ad on the other hand, is like a full on ad experience, where you put a banner and products are seen below it. You may click on the button below the ad so you may view the rest of the catalog. An instant experience can be both. You may customize the format based on your liking while also considering what you offer.  

Align your campaigns with your goals 

Before you select an ad campaign, you should first and foremost clear out your objective. Your goal should be aligned to your campaigns. For example, you shouldn’t run an awareness ad campaign if you are trying to get leads and inquiries. 

You should be transparent and clear about what you want to happen for the campaign. You cannot expect conversions, ad recalls, or engagements all at the same time unless you have the budget to do so. 

Use automatic placements 

Unless you know exactly who your target audiences are, you should use automatic placements. This is located on the ad set level. You may choose to do manual placements if you feel like your ad does not fit on Instagram or if you only want your ads to appear on someone’s feed. This is definitely something you can customize, but again, unless you know and have worked back and forth using those specific placements, you should instead use automatic placements.  

The main reason behind this is that you wouldn’t want to miss any opportunity along the way, especially on your first try. Trust Facebook’s algorithm to bring you the best possible results for your campaigns otherwise, run an A/B test first if you’re pressed for time.  

A/B test creatives or ad graphics  

One of the most important things you should do upon doing your first campaign is testing your creatives. Like others, this is one great factor in your overall performance. You should seek out what creatives work for your audiences and what does not. You should not feed your audiences with the same graphics that they don’t even like. Test and test until you see the results that you want.  

These are only a few of the most important things that you should consider upon setting up your first campaign. Before you delve into the setting up process, gather all our thoughts and create a media plan. Generate sales successfully using social media. If this is something too hard for you to do, get assistance from Facebook advertising experts like iManila to do the job for you. We have highly qualified and certified Facebook Media Buying professionals who you can entrust your campaigns to. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital marketing and technical support needs. Inquire now and message us today!

Remote Technical support has been a standard solution for small-to-medium-sized businesses for a long time now. We are all a witness to how things drastically changed over the past year. The COVID-19 pandemic has caused workers to migrate from their offices into remote working positions. Remote IT support is now more important than ever.

As the pandemic forced many companies to adopt remote work strategies, it’s worth exploring the benefits of remote IT support and how they fit into the new work-from-home environment.

1.   Efficient problem-solving

Remote technical support makes any problem easily solved. Remote technical support technicians have higher service level standards determined in the vendor’s agreement, which assures quality and additional security to business owners.

With remote access support, companies can access the skills of an entire IT team. Additionally, they can swiftly assess and deal with any tech issues remotely that can solve your problem as fast and smoothly as possible.

2.   Increase in Employee Productivity

Contracting remote technical support means taking out the IT issues from your hands and leaving it to the professionals. Quick issue resolution means less time waiting and finding solutions but rather, more time focusing on your assigned tasks and roles in the business. Nothing hinders productivity than a business system failure or a security breach. Providing the employees with an on-call technical support team helps them to stay fully focused on their tasks.

3.   Reduced in-house costs

Having in-house IT support can be an expensive proposition, but pursuing a remote technical support optimizes your budget allocation for IT. Trust the expertise of the vendor and dwell on the benefits of the remote technical support with just spending an annual or monthly fee.

4.   Quick Response Time

To solve a tech problem, one of the most common challenges faced is communicating the problem. Not everyone is tech savvy. Remote tech support can put an end to this difficulty by allowing the IT support team to enter the system remotely to identify and tackle the problem themselves.

Most IT problems have simple solutions: patches, updates, or configuration changes. With remote technical support services, businesses have a simple way to resolve these basic issues quickly. One of the key benefits of a remote IT tech support service is that help desk agents can take control of the user’s system, check for issues, and apply support solutions as needed, 100% remotely.

5.   Ease for Work-From-Home support

Companies across the country have adopted the WFH setup. Unfortunately, tech support issues are often encountered while the employee is out of the office. Remote technical support can provide the support the employees need on their work computer no matter the location and fix the IT issue remotely.

The benefits of Remote technical support aren’t limited to just on service – they affect every aspect of work productivity and employee management. Even after the pandemic settles down, most businesses will still opt for the work-from-home setup.

There you have it. Get familiar with the benefits of remote IT support as you choose your options, and seek solutions that will help prepare your business to succeed in the new normal, that is remote work.

With 25 years of experience in the digital industry, iManila can provide your business with solutions to help with common software and hardware issues across all devices whether on a desktop, laptop, or mobile. Contact us for remote technical services, hosting, web, and  digital marketing solutions.

If you’re interested in reaping all the amazing opportunities and benefits of the massive number of searches occurring in Google daily, or getting the boost of a brand that you need, then you should invest in Google Advertising.  

Google ads is Google’s advertising program that allows marketers and millions of businesses around the globe to triple their revenue and get the attention that they need from people searching for them or those who are still in the search cycle. If we were to be asked why you should be on Google, the real question is: why shouldn’t you? If thousands of the biggest and most successful brands are visible on Google search, then the real question is, what’s stopping you from doing the same thing?

If you’re curious to learn more about Google ads, read further to see how Google ads can benefit you.

Google’s reach is astronomical  

Google has become more than just a brand. It has become a norm that people have adapted to so quickly.

If you’re doing research about your math assignment, your mom will probably just tell you, “Google it!” with major eye rolls.   

If you forgot the movie you just watched or you want to know the best films of all time, or the actors behind your favorite movies, you just Google it.  

Instead of saying “search for it!”, or “look online!”, we just normally say, “Google it”. It’s amazing how a brand can become everyone’s normal thing.  

The popularity of Google is backed up by straight enormous facts. The search engine gets around 2+ trillion searches every year which is insanely around 5+ billion searches every day!  

This massive reach by Google can guarantee you the best possible turnarounds if you ever plan to jump in the game. Still not convinced? Read our previous blog to learn why Google is worth your investment.

Broad range of targeting  

If you allow your brand to be visible on Google, you can target the most qualified people if you bid on keywords you want to rank in.  

For example, if you are in the clothing industry, then you may choose to bid on keywords like “clothing brands near me”, “best clothes online”, or “clothes for girls”, while also cross referencing them to Google’s all-time search data so you can know how many people are actually searching for those keywords.

You also have the option to select your audiences depending on your target market. If your target market is primarily girls aged 20-45 years old, or parents, newlyweds, parents with infants – then that is something you surely can just easily set in a few clicks.  

Google’s advanced algorithm will make sure that you get the best and most qualified clicks so you can get the results or the revenue that you need. 

Google Harnesses Intent  

The main difference of Google versus other advertising platforms is intent. Unlike on social media where brands reach out to their consumers, with Google, the consumers come to them.  

The algorithm on social media is played differently. For example, when Facebook tracks that you just searched for an item on the app using the search bar or in the marketplace, or you happen to have interacted with an item you found amusing, you’d notice a series of ads on your timeline showing similar products you just searched or interacted with. While on Google, the intent is what really makes the whole algorithm work. The audiences on Google are already in their consideration or buying stage, while on social media, it starts with awareness.  

On the Google search network, you are basically advertising to people who are already interested and are ready to buy anytime.  

You are in full control of your campaigns 

Back then, advertising was tough. Some needed to bust through red tapes, climb the highest billboard, or record a 15-second radio ad for days. That’s the old times. Now, you can just stop and run an ad campaign in one click. 

Google ads is a programmatic kind of advertising where you can just easily set up and leave your ads running and then come back to monitor and optimize them as often as you can. 

If you want to change the budget you previously set up, you can just easily edit it. Or if you want to remove the audiences or keywords that are underperforming, you can just effortlessly delete away.  

With Google, everything’s made easy.  

Get quicker results with SEO 

Many advertisers believe that organic is the key to successful website ranking. That may be true because if you happen to be ranking first on Google’s search engine results, you should be congratulated for the hard work you have done.  

But remember, ads outrank organic so it’s still best to work it alongside your SEO campaign. If you are not on Google yet, now is the time to start your Google journey. If you want to learn more about SEO, read through our previous blog. 

Kickstart your digital marketing journey with us at iManila. With 25 years of experience in the IT industry, iManila has the skills and the experience to help you with your website development, hosting, digital marketing and technical support needs. Drop us an email at [email protected] or contact us through our website to learn more!