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Tag: content marketing

iManila Lunar New Year 2020 Promo

Gong Xi Fa Cai! iManila, one of the country’s leading website development and digital marketing agencies, presents our Lunar New Year 2020 Promo! 

Get a 5-page WordPress Website for only P 38,888.00 (exclusive of VAT) plus the following inclusions:

  • One Year Free Web and Email Hosting
  • One Year Free US Domain
  • Choose from a variety of available website templates
  • Free use of up to 25 Stock Photos
  • Free One Page Content Writing up to 200 words
  • Free WordPress Training

This promo is perfect for businesses who need a catalog or informative type of website to showcase their products and services. These types of websites are also ideal for companies who are rushing to start their Digital Marketing campaigns by launching Google and Facebook Ads.

Boost your online presence and provide relevant content to your target market through a fully functional and well-designed website! If you’re ready, we can have your website up and running in 30 days!

Promo runs from January 24 to February 29, 2020. 

CONTACT US now to get this LIMITED TIME OFFER! 

 

How much is your peace of mind?

It was a hectic Monday, and your office is in chaos preparing for the weekly management meeting– when suddenly a noisy commotion grows in a corner as your employees are starting to break in panic.

“No inbound leads have come in!” an assistant, cried in.

Everyone’s on their toes trying to find out why, only to realize that the culprit is your server, as it crashed and failed to load your website, thus making it inaccessible for a couple of hours now, and still counting.

The sad thing is, this is the third time that this has happened just this month alone, and it’s starting to take a toll on your revenue.

What to do?

This scenario is probably one of the main stressors for most companies relying on their online channels to generate business.

The one-million-dollar question here is, “is it worth it to get stressed over this kind of issue time and time again?”

Our answer is NO.

You can always rely on reputable companies who can do it for you.

As one of the most trusted full-service digital marketing agencies in the country, iManila is the go-to provider of brands and companies here and abroad for the following services:

Hosting

Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can count on our solutions to provide 99.5% uptime and availability.

Web Design and Development

Our mission is to turn beautiful designs into useful and functional websites that represent your business in the best way possible. With a pool of expert designers and developers, we are very much capable of producing well-designed and functional websites from informational websites, to e-commerce sites with various functionalities.

Web System and Applications Development

A website is not just the only thing that businesses need these days. Reach your market through web and mobile applications by transforming your business to carry out automated processes and operations to improve productivity and profit.

Digital Marketing

Today’s online information age is unstoppable and is accelerating faster than anyone can anticipate. With social media networks and search engines rising as key getaways of the information highway, marketers are rapidly shifting from offline to online to reach their customers.

With the combination of both organic effort and paid advertising, you can surely interact with your audience in real-time. To add, digital marketing provides measurable results which can surely empower you to make wise business decisions when it comes to optimizing your campaigns and achieving your company’s goals.

Tech Support Services  

Get 24/7 support from our fully-equipped, highly-knowledgeable technical staff! With over a million man-hours of experience, our technical support specialists can solve and troubleshoot all hardware and software issues of your business.

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Let iManila give you the peace of mind that you need. To know more about our services, call us at +632 4900000 or send us an email at [email protected].

How Can Content Marketing Impact Your Business?

“Why aren’t you talking about my product?!”

It can be perplexing as to how talking about other things other than your product can help your business and it can make you wonder if it is really effective. Content marketing, in simpler terms, is story-telling. You deliver relevant and valuable content for your customers and prospective clients to help them solve their issues or answer their questions instead of using hard-sell tactics to promote your products or services.

Content marketing, perhaps, is one of the most effective ways to reach and generate quality leads and customers. Here’s how:

Help Build Brand Awareness to Your Target Audience

Let’s be honest. Some of your target markets may not know about your brand. But by providing quality and engaging content that answers to their needs, you won’t only drive relevant and targeted traffic to your site but will also get the visitors to stick around longer.

This will help your site rank higher on search engine results page, making it easier for people to visit your page to find out how your brand can help them answer their query. Relevant content can engage these leads to help build brand awareness to people that are more likely to be interested in your products.

Connect with your Audience

The more you publish quality content that educates and has quality value to your market, the more they will trust your products and services. Helping them in their challenges and inquiries that are appropriate to your brand creates stronger customer relationship. It helps you build credibility and rapport by showing them that you know your industry very well and that they can trust your services.

Help Build Customer Loyalty

Once you have built a relationship with your customers by making them feel that your brand cares about them, their purchasing decision will most likely lean towards your product compared to your competitors. When they see that you have useful and valuable content, they will follow your brand on whatever platform it is.

Cost-effective

When content is really good, visitors will share it with their colleagues. Increasing your visibility online without having to pay for ads! Content marketing costs less than outbound marketing but it can generate up to more than 3 times the lead when done the right way.

Content marketing, in a nutshell, helps your business grow by reaching customers that are more likely to be loyal to your brand to help increase your sales without spending so much.

If you’re looking for an agency that can help you create relevant and consistent content for your brand, reach out to our team at iManila! Call us today at (02) 490 0000 or email us at [email protected]!

Ways to Get Conversion on Social Media

 

Social Media has changed the way people are getting informed these days. Somehow, it became the second search engine used by the users when finding a person, event or even brands. And with the force of social media coming in full swing, it is becoming an unstoppable force that marketers need to use to their advantage.

In our previous blog we have discussed what KPIs you need to focus should you decide to go all out with your social media marketing. While most have chosen to go with branding metrics, some are aggressive enough to zoom into sales-centric ones. The question now is, is social media a perfect channel to convert audience to customers?

Related: Branding or Sales KPI?

Is conversion possible?

The answer is a big fat YES! Social Media has the ability to drive potent traffic ready for conversion. The key in maximizing that ability is by following these 6 key points we got from Entrepreneur.com on how to win more conversion on Social Media.

  • Unique Content per Platform

This is a basic rule everyone needs to understand. Different social media platforms have different cultures, setting it apart from other platforms. In that sense, users also have a different behavior towards content. While funny content can be the most engaging on Facebook, that doesn’t mean it works the same with Instagram. Instagram users are artsy, hip, trendy and post neatly than the users of Facebook. Feed goals are the new trend and incredible visuals are the king of all IG content.

Twitter on the other has a different taste. Brevity is the key. Concise, witty and on-point content for brands is highly engaging. While most end-users treat their twitters as their private spaces for their up-to-date rants and angst – following the trending hashtags is still mainstream for both users and brands.

  • Go Beyond Links for Content Promotion

People don’t go to social media to be bombarded by the same content they see on their television set. The reason they migrated to social media is that of the authenticity of the content, and the value-adding content they get from it – not some heavy bullshit that feels like a rusting advertising knife stuck in their ears.

The content format can either be entertaining or informative. Users gravitate towards these type of content they felt are not sponsored. But for marketers, telling a story and sharing entertaining content like memes, GIFs, and clips to light up their mood really make differences. Promotional links are great, but they are the content promotion of the yesteryears. Social selling is the key these days. Give users sandwiches if they want it, but don’t forget to make your salamis and spreads hearty and fulfilling.

Embed the links on the catchiest and subtlest content to make it organically engaging.

  • Know Your Target Audience Well

A perfect conversational type of social selling is a fruit of knowing your target market (or audience) well. This is connected to number 2. Only when you know to which content your market responds well, is when you can be able to deliver the right message and posts that will resonate with them.  Remember, different market, different behavior. And different platform creates different sets of audiences with different behavior as well. If you will put that together, you can single out that niche audience perfect for your brand.

Related:  SMEs Guide to Understanding Their Market Online

  • Track Your Traffic

It is like aimlessly wandering around a big park if you are not abreast with your performance. Keeping track of how your content performs gives you the knowledge on ways to improve your next postings to make it more engaging and appealing to win more conversions.

  • Leverage on Relationship Marketing

You cannot win on your own. That is for sure. Even if you have the most potent product out there, or the best service yet, you cannot achieve the sweet success if your target audience does not know you. And that is where the help of other people or influencers come in.

You can form ties with communities and groups online who are directly involved with the use of your brand. They can be your brand ambassadors. They will serve as your key influencers who will subtly do content promotion to your prospects. You know how people love reviews from other users right? Word of mouth, even online, is a hundredfold more effective than branded or sponsored content.

  • Always Keep It Simple for Your Audience

Your audience online is not hermits who are blessed with enormous patience. They are decisive, but they get easily displeased and walks away when it takes a lot of their precious time. So when you are running promos on social media, always bear it in mind to make easy for them to sign-in and even to log-pout. Make the process short and simple for everyone to understand. Don’t make it intimidating for everyone. This way you are encouraging users to take more actions.

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Always keep in mind that the center of all your social media marketing efforts is your target audience. Everything revolves around them, what they want to see, what they love to click, and how easy it is for them to take an action.

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Going Socials: Which KPI You Should Prioritize? Branding or Sales?

 

The social media hype for brands across the globe is real. Everyone’s jumping right into this seemingly unsinkable boat of social media and everyone’s like, let’s do this, this is the trend these days. However, before jumping into the boat of social you need to know these two things:

Is it for you?

The big question is, is social media fit for your business? Not all business is created with the same audience behavior? Some business especially B2B businesses have a highly ‘niche’ audience with a very discrimination taste for content. They respond differently and unpredictably at times. Lucky for the B2Cs as some groups of end-consumers behave in a predictive pattern. But with a high-end audience, social media isn’t always the Mecca of Digital Marketing. The key here is to determine if it is really fitting to your corporate goals.

Related Reading:  Online Duopoly: Facebook or Google?

How to Measure Success?

Now that your team has decided that social media can be an important channel to your digital growth, the next crucial step is not the content planning yet. Determining your KPI should be the next thing that your team needs to finalize. Without concrete goals and sets of Key Performing Indices, you cannot measure your initiative’s success. And if you’re battling the two sides of the coin whether to go for branding or with sales KPI, you really need to a have a perfect focus to ensure success when rolling out to social media. These two are different in some degree.

If your team is still confused about which KPI to use, you can refer to some considerations mentioned below.

  • Are you a start-up?

If social media happens to be your first digital initiative the most logical approach is branding over sales. You need to build a good brand awareness and brand recall before you make sales pitching over social media. No one wants to hear selling from a brand or a business that they barely know. And if we are talking about branding, building A FAN-BASE, CONTENT REACH and ENGAGEMENT are the best KPIs to go with.

Related Reading:  SMEs Guide to understanding their online market

  • Are you in dire need of lead acquisitions?

Some businesses live and breathe through leads. Well for most B2Bs – YES, this is the business’s bloodline. And leads, when well-nurtured becomes sales. This middle-ground is a little aggressive than branding but should be lesser than sales-driven methods. One must have a landing page inside a corporate website which will catch all of the referred traffic from social media. The landing page should be designed to be enticing enough to take an action either in the form of sign-ups of inquiries. The best KPIs for these is LINK CLIKS or WEB CLICKS.

  • Is your company already visible online?

If your company or your brand has been making buzz online, either on the search engines, display networks or in other channels like guest posting via blogs, turning to social media could be easier than the previous two.

For most companies who have established a good brand recall and reputation online, going for sales goals on social media is likely to happen.

Call-to-actions such as Buy Now, Book Now, Call Now, are the usual go-to CTAs by businesses. And KPI of CLICKS can be used to measure this.

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After finalizing your sets of KPIs, you can now proceed to the drawing board to kick start with your content planning.

iManila is a trusted provider of both web solutions and digital marketing services that surely covers small and medium businesses online marketing needs. Our lines are open 24/7 and our sales executives are available Mondays to Fridays to assist you with your web, IT, and digital marketing queries.

Emails: [email protected] / [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

 

Important Keyboard Shortcuts of Photoshop CS6 – Mac

The entire population is definitely not a bunch of  Windows users, and that is a fact. For those you opted to buy Mac Book or Mac machine, they’ve lavishly knocked on the gates of the walled garden of Mac and find it much comfortable in that environment. The thing is, aside from default applications, shortcut keys, and the operating system itself, Mac holds a different keyboard shortcut for Photoshop.

It is still vivid to me when I had my first encounter with a Mac laptop. It felt so foreign yet inviting. The interface is very endearing and it makes you want to work with it. But as I had my hands on it, did some typing, and executed the same keyboard shortcuts that I knew from using applications from Windows — I was terrified! There are key combinations that set it apart from Windows, and not knowing it felt embarrassing and frustrating for someone who has been accustomed to the fast and efficient use of keyboard shortcuts for years.

To make it easier for Mac users (which I am definitely not) who are brand loyalists, below is a rendition of our previous cheat sheet just for CS6 just for Mac users who are heavily reliant on graphic design.

 

Photoshop-Cheat-sheet-for-Mac

 

The current playing field among brands and business nowadays is more focused on content marketing. It is starting to be a core marketing strategy for both consumer goods, durables, and even services. And If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

Emails: [email protected]/ [email protected]/ [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Important key board shortcuts of Photoshop CS6 – Windows

 

Graphic designing is a tough job. The process of carefully choosing the right imagery to be combined with tasteful design styles to summarize the entire idea in a single imaging takes a lot of work. This job requires a superior talent for design, substantial skills in manipulation images and design, and mastery of the editing software to produce a quality output.

However, in today’s competitive age where marketing relies mainly on quality content to effectively send the right message to the right market at the right time, efficiency in doing graphic design is the new battle ground. No matter how compelling the content is, if it was too late a hero, it is not effective anymore.

Content are now like news; they have expirations too. And usually, the expire as fast as the news. The next day, you’ll see a new trending content, and if you can speed up your content production, you’ll lose.

To make sure that your creatives can work efficiently using their well-loved Photoshop software below is a helpful cheat sheet of keyboard shortcuts to cut every additional second in every click and navigation in Photoshop. By the way, this is a window’s version.

Photoshop-keyboard-shortcuts-for-windows

If you are looking for help with your content marketing, from write-ups to graphic design, call us and we’ll configure how to do it for you. All you need is to click the button below or use our contact details below.

iManila-Talk-To-Us-CTA

Emails: [email protected]/ [email protected]/ [email protected] / [email protected]

Telephone numbers: (02) 490-0000, 01, 03 or at (02) 959-4807

Mobile number: (+63) 917-8476005

Website Hosting Features You Should Know

 

We have mentioned it many times, and we think, we became very repetitive about it – your hosting service needs tighter security because your primary online presence depends on it.

Imagine your website that took a lifetime to load, or sections of your websites that are vulnerable to attacks and malware – are these the kind of situation that will give you peace of mind? NO, it is not, and it never will. Everything your company owns online is your digital assets. These are the building blocks that you need to mobilize and protect, to keep your digital marketing going.

Now, to kick start your website hosting security feature knowledge, below are the basic web server features you need to be familiar with:

The truth is, your website is potentially under attack 24/7. And as your business flourishes and keeps on growing online, you are becoming an attractive prey to lurking malicious online criminals. With a malware detector feature, you get to secure your website by putting a reliable line of defense against security breaches and attacks.

iManila’s web hosting service provides a malware detector that monitors your website 24/7 for vulnerabilities and attacks. When we say monitors, that means that it screens every aspect of your web presence daily to identify security gaps. It not only checks your website, email, and applications, but also search engine blacklists and spam filters. It doesn’t just monitor; it also notifies your IT personnel about the findings with corresponding fixes to boost your security. That is one less burden on your back, enabling you to focus more on pressing matters concerning your business and the day to day operations.

iManila-Click-here-to-know-more-CTA

Securities are your first line of defenses. But as businesses like yours evolve, so are the hackers. Day by day, these people are working as hard as your online security to find fault and gaps that they can breach. And I mind you, they never stop, and probably they never will.

So iManila is integrating website backup feature to secure the latest backup version of your website. In this way, when your security features couldn’t keep up with these hackers, you can easily restore your website the way it is before the hacking incident.

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You and your company are working round the clock, so should your hosting server. We in iManila understands the worries and pains of businesses like yours – because we are also like you – driven to serve clients and grow as an organization. And all these things in mind will surely stretch you thin.

Important things like your hosting servers should always be secured even if you are not focusing on it all the time. That is why we at iManila has made it easy for businesses to secure the most important data and information in their websites by integrating these security features on our hosting services.

iManila-Talk-To-Us-CTA

Need some help? Contact Us right now!

Want some good news? If you do website revamp and transfer your hosting to us, your first year of hosting service is free with these security features.

Sounds good to you? Go ahead and email us at [email protected]

Keyboard Shortcuts That Will Get You through the “Hell Week”

 

The office is in silence while all heads are buried under piles of work. The only sound you can hear is the sound of their keyboards in sync with yours. There’s always a certain week in a month when all deadlines pile up like hell, and the only breather for all of you is taking a sip of your precious coffee. When suddenly, you accidentally close an important tab on your browser that you’re working on.

Disaster is screaming in your head! You’re pissed, and you’re tired even though the day is just starting. And the worst part is, you don’t know where to start. In emergency cases like this, you need a saving grace to make it through the day – and through the week. And what we had below, will definitely save your day, and will even help you beat the “hell week”.

  • In emergencies like what happened above, what you need to do first is to relax. Recovering the tab that you accidentally closed can be recovered by pressing CRTL + SHIFT + T (for Windows) COMMAND + SHIFT + T (for Mac). This will instantly reopen the tab that you closed. This is way better than redoing everything that you did on that tab. However, you just have to take note that this shortcut won’t work when you are in private browsing/incognito.
  • Remember the times when pressing the backward or forward button on your browser just to be on your desired page never fails to ruin your mood? Here is the antidote to your seemingly perpetual frustration: just press ALT + LEFT ARROW KEY to go back and ALT + RIGHT ARROW KEY to go forward.
  • Wanted to select multiple texts when editing a document? Just press SHIFT + LEFT OR RIGHT ARROW KEY. It is a little easier than hovering your mouse all over the document. And on the top of that, it is much precise than using the mouse.

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  • Looking for an important file? Press WINDOWS KEY + E to open the file explorer real quick.
  • Wanting to format a phrase to all caps without retyping it? Just select that phrase and press SHIFT + F3. Hit SHIFT + F3 again and that phrase will be in caps and lowercase format. Do it the third time and it will go back to all lowercase format. Easy right?
  • Going on a bio break? Minimize all your open windows by pressing WINDOWS KEY + D. Then WINDOWS KEY + L to lock your computer. Just login afterward, and you can go back to these tabs – no problemo mi amigo!

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We can all get through the hell weeks in our lives. There are only two things that will help us cope with all the demands and deadlines of the week: just relax and focus on the tasks at hand based on priorities, and these shortcut keys that will definitely save you time and effort. Happy weekend everyone!