Tag: Social Media Advertising

Email is a major technique and tool of effective communication for your business’ growth. An effective email hosting plan will not only boost the credibility of your business but will also help build your brand identity.

Email hosting is a service in which a hosting provider rents out servers to its users. It is a service in which your email messages and associated files are all stored on a server. There are a lot of versions available from different hosting companies to take advantage of the flexibility and power of professional email services.

Here are some major benefits of getting email hosting services for your business:

Security

Email hosting keeps your sensitive data safe and protected. Dedicated email hosts also offer the capability to backup all your emails as well as offer spam protection and security measures to prevent any hack-attacks. A service provider ensures spam free emails in your inbox as they efficiently block spam and malware.

Secure email hosting services will prepare your mail servers to do industry-standard encryption of data, ensuring that the data sent to or from the server is encrypted and protected.

Easy Management and Enhanced Performance

Setup and manage as many email accounts as you like that’s convenient for you and your staff. Using email hosting plans ensures the productivity of your company since you can seamlessly interact with your clients and suppliers in or out of the organization.

There are different ways wherein you can choose how you can receive and convey emails that come under the domain name of your company. Email hosting also makes you enjoy customized storage space.

Establish Authority and Trust

Build the authority of your business with email hosting. People are more likely to trust emails that come from reliable mails. For example, which email address are you more likely to trust? [email protected] or simply [email protected]? It’s obvious that the paid version of your email domain will be more likely to be trusted.

The business email hosting benefit is that it lets you get your professional account linked with the domain name of your company. Connecting with your customers and other organizations with the use of a professional email address and even the logo of your company on your account or your email footer creates a reliable, trustworthy and stronger image for your business.

Guaranteed Up-Time

A trustworthy email hosting provider can ensure a guaranteed up-time so you do not encounter any issue regarding your communication with any business partners and clients. There is nothing more devastating than trying to read a mail and browse through the web just to see that your email is lagging. In addition, some email hosting services feature address books, which allows easy retrieval of contacts.

Most email hosts have a 99.9% guaranteed uptime for maximum availability. Using ultra-reliable cloud servers also means that if your website hosting is down, your email hosting will not be affected and you’ll be able to conduct business as usual.

Cost Effective

Getting an email hosting service saves a lot of time and effort for your company and allows you to focus on the more imperative task instead of worrying about its support and ongoing maintenance. Many assume that email hosting requires more expense and that it’s better to build their own email hosting. Keep in mind though that doing this will always require you to have an IT expert on-call, not considering the expensive hardware and software, which will soon lead to more expense.

Once your business starts growing, signing up for a paid email hosting service will save a lot of money in the long term. There are also different kinds of hosting services, which you can learn from through our cloud hosting vs. shared hosting blog. Although you have to pay monthly or annual fees, these types of hosting packages are more affordable compared to the benefits that you will be getting.

When it comes to business emails, there are a couple of options that we recommend. For robust businesses and startups, take a look at  Google Workspace, or formerly G Suite, which offers enterprise-level productivity tools that once subscribed, allows you to access Docs, Sheets, Slides, Calendar, Drive and more.

Another excellent option that the biggest corporations in the world use on a daily basis is Microsoft 365. M365 or previously known as Office 365 allows access to its suite of applications including software tools such as Microsoft Office and their cloud services, as well as the famous Microsoft Teams and other Microsoft applications. For more information, read through our comparison between Microsoft Office 365 vs. G Suite.

iManila is a top-notch web and hosting provider who can provide reliable hosting services with guaranteed uptime and availability. Add to that the team’s dedicated technical support services and you’re sure to be getting a provider with 25 years of IT experience on its belt.

If you want to get started with email hosting or just simply need someone to help you identify exactly what your company needs, get in touch with us and see how we can work together.

We made it! It’s been an exciting 25 years filled with great successes and our fair share of challenges, but here we are now still reimagining a better world through technology 25 years later! 

We owe our success to so many people – from our clients to our vendors, partners, and to the thousands of small and medium enterprises, both locally and internationally, who have grown alongside us. Thank you for your trust, confidence, patronage, and support. 

As we look back on everything that we’ve endured, from multiple financial crises to economic upturns and downturns and most recently – a global pandemic – we are so grateful for this iManila family that we have – for every single person who has walked through the doors of our 20+ years office and who has tirelessly worked to take us to where we are today. 

iManila was one of the first Internet Service Providers in the Philippines and has long since diversified into other services such as Website Development and Digital Marketing. Since day one we have never forgotten our roots and the importance of innovation and adaptability from providing a simple dial-up Internet connection, to providing innovative, in-demand web and digital solutions.

Cheers to 25 years and here’s a toast to reaching our goal of 100 years!

We’ve made it to 2021! A pat on your back is the best thing to do right now (since we cannot pat someone’s back because of social distancing). Nonetheless, we didn’t even notice that 2021 has just approached. With all the uncertainty and anxiety that happened last year, resilience is good but actions are better. We don’t just stay home and do nothing, we have to do something to get going. Especially with businesses closing left and right, you have to think of a better option to keep your business afloat.

Since most of the businesses are now moving to e-commerce, keeping up with technology can sure be overwhelming. But – guess what! We’re here to help.

With fast innovations and trends within the digital sphere, you must be updated to make work easier. Moreover, digital technologies provide very high values in making work more efficient through advanced collaboration tools. In the simplest explanation, if you don’t carry these five must-haves, your business is not doing digital right.

Must-have No. 1: Connectivity

Of course, this is very important. All transactions and tasks are done thanks to your Internet connection. As employees are now flexible, they get to choose where to work and be able to access business applications wherever they work and whatever device they work on. Approximately 77% of employees wish to have better mobile connectivity from their employers. In that case, make sure to give your employees the option to work in a comfortable environment. 

Must-have No. 2: The right tools, with the right results

And speaking of flexibility, people nowadays can do amazing things whether in the office, on the road or even online. This pandemic gave us the opportunity to discover new skills and enhance it whether it’s a hobby or something that can enhance our interests. And with the right tools to work on, you have the power to create, edit, view and work together in real time – giving you fast and feasible results. Evidently, 91% of employees depend on the latest digital technologies to perform well in work. So make sure to empower them with the best collaboration tools available. 

Must-have No. 3: Video collaboration

Since most of us are still working from home, physical meetings are still nowhere in sight. And since email and phone calls won’t satisfy these long meetings, HD video conferencing is the best option. Just maintain a good connection and the rest is as easy as a personal meet. 

Video conferencing allows you to see your colleagues faces and reactions and allows you to speak to them in real time. Most video collaboration tools now allow for screen sharing and inviting more than 100 guests to the call. No need to be in good health in order to attend a conference these days! 

Must-have No. 4: The ability to make wise choices

Now that we are doing everything digital, you have to get your digital plan right – even the tiniest details are big deals. Just make sure that you handle business-quality video conferencing right. Next is to offer private and public cloud access. Also, transact with sophisticated productivity and collaboration apps. And lastly, carefully manage security across various locations and types of devices. Remember that one wrong sharing move may allow your clients to see all of your year’s work. Be careful with what you share and ensure that your employees are familiar with your company’s data security measures. 

Must-have No. 5: Security

As the digital world keeps on innovating every now and then, security is getting more complex and faces more challenges. With trends like cloud computing, social media and expanding mobility needs, lack of proper protection will let attackers have the opportunity to get in. To have your network security more strengthened, research more about global threat intelligence. Prevent threats before, during and after an attack. And synchronize security across physical, virtual and cloud to reduce complexity.

These must-haves won’t hurt to follow and at the same time will strengthen the productivity and security not just of your company, but also for your employees. These must-haves have essentially helped companies like us maintain our operations regardless of the government regulations in the past year. Not sure that your company is 100% productive working from home just yet? 

Make the most out of working remotely through Microsoft 365, which allows access to its suite of applications including software tools such as Microsoft Office and their cloud services. Microsoft 365 and its applications allows you to be productive wherever you are, allowing for seamless integration from offline to online and maximum compatibility between Windows and Mac users. Visit our website at https://imanila.ph/hosting/microsoft-365/ to learn more or drop us a message at https://imanila.ph/lets-talk/ to ask us how we can help you! 

As the years go by, digital advertising becomes larger and more complex, so strategy formulation is needed to be able to sustain growth. It is essential for every business to improve yearly and strategize key components of planning for the business’ potential for growth.

When it comes to digital advertising strategies, anyone can create a long version of the technique or technology available today. However, to compete in the overly competitive digital landscape of 2021, you may need to incorporate a marketing mix of ideas and find what works best for your company.

If you’re not seeing effective results, it may be time to rethink your approach as some digital marketing strategies are better than others. Here are some general, inclusive tips and recommendations that you should focus on and work for this year.

1. Determine your Digital Advertising Goals and Plans.

The first step to success is strategic planning. Set your overall goals for your business and develop a plan to achieve them. To be exact, do you want to grow your target market and increase your followers and broaden your community? Do you want to increase brand awareness or improve sales? First off, decide specifically what you want to achieve, where you want your business to be headed and lay out a strategic plan to achieve them all.

Taking the decision actively to grow a business also means embracing the risks and all possibilities that come with growth. Spend time identifying exactly where you want to take your business and how you will get there.

2. Study How your Brand is Viewed.

The next step is to consider how your company is being viewed. Look at your company’s branding from a different perspective, starting from your goal, your vision, up to your logo, and the specific branding that you want to put out in the digital world. Your goal is to establish your company to be unique among all competitors.

Today’s consumers share their opinions and experiences widely, and from the previous year, you can study your target market preferences. Positive brand perception means consumers are more likely to choose your business over a competitor.

Understand that your customers matter, and so do their opinions. Branding your company right is a major part of marketing, so study your brand’s image and revitalize your advertising. Never underestimate the power of personal and professional branding. Don’t be afraid to outsource your graphic designers, copywriters, and other marketing professionals to help keep your brand intact.

3. Find your Target Audience.

It’s the perfect time to find your target audience once you’ve already cleared your goals and vision. Start by creating a profile of your customers. Once you determine the basic customer profile, dig deeper into the age, gender, income, and location. A general idea of your target audience will make all your marketing campaigns effective.

Knowing who your target is the first step for any company when it comes to developing an effective marketing strategy. Determine and study the importance of identifying the right target audience.

4. Test and Track all of your AD Campaigns.

Online social media and advertising is not a one-time big-time shot of success. You’ll need to consistently study what works best for your brand. You can start by promoting a post on social media and then monitoring the analytics over the next few days, weeks or months. If the ad does well then promote harder and if it doesn’t, strategize and revamp your campaign.

To get the result that you want in each campaign, you need to test and evaluate the success metrics and goals you set and assess every ad campaign result. Don’t commit to a full-fledged campaign until you’ve tried and tracked its progress and benefits to your business.

5. Seek out Professional Digital Advertising help.

In the growing digital world, capable digital marketing professionals are helpful. In every business, owners and executives tend to handle everything – but in many situations, this shouldn’t be the case. When it comes to advertising, a set of people who are well-skilled in digital advertising is needed. If you need a copywriter, hire one. If you want quality creatives and videos, find a skilled editor. Putting out low-quality ads will do more harm to your business as it tarnishes your brand identity, the same way that running non-optimized digital ads may just break the bank rather than increase sales. Always remember that when it comes to advertising, quality beats quantity.

Don’t be afraid to ask for help for your business today! iManila, is a full-service digital marketing agency that can help your business effectively, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.

This 2021, where many businesses are facing more unexpected business disruptions. Fortunately, for businesses that have implemented a strong business resilience plan, they are now enjoying the benefits of it and how it has helped maintain their business operations regardless of the different regulations. 

Business resilience is defined as the ability of a company to quickly adapt to disruptions, while maintaining continuous business operations and safeguarding its people, assets, and overall brand equity and image.

Why is Online Business Resilience Important?

Success depends on the company’s ability to precisely predict the next business step, entrusting economic experts to anticipate unprecedented events, and putting online business resilience plans on delay if the threat level is low. Now that there is an ongoing pandemic, businesses are now feeling the adverse effects of overlooking their online business strategies. Many businesses did not prioritize implementing business resilience strategies on a large, long-term scale, simply due to the complete unpredictability that such an occurrence would happen in the organization’s lifetime.

Steps to Achieve Good Online Business Resilience

Online Business Resilience plans is key to keeping your business afloat despite the ongoing crisis. A strong, thorough business resilience strategy should encompass four general strands:

•         Business Continuity Plan – Plans out and rehearses an action to all identifiers or anticipated operational disruptions and risks.
•         Disaster Recovery Plan – Provides the organization a strategy to recover from real disasters.
•         Value Protection Plan – Makes sure that shareholder value and stakeholder relations are protected in times of disaster.
•         Exploitation Plan – Enables the business to identify, and exploit, commercial opportunities that may present themselves during times of substantial disruption.

The Solution to Online Business Resilience is Flexibility

There are many strategies to follow in terms of making your business resilient. But the essence of it all is adaptability. There are many moving parts when it comes to driving day-to-day operations, so when there is a major disruption, an immediate action needs to take place in order to minimize the impact. Business resilience planning relies on the ability to identify those essential functions, and prioritizing which components are critical to be performed in times of disruption.

Business resilience plays an essential role to keep your business afloat especially now that there is an ongoing pandemic. In the past year, many businesses have resulted in going online and boosting their online presence in order to maintain operations and to bring in revenue despite the government regulations. If you haven’t developed a plan yet in our new “normal”, iManila can help you improve your online visibility and brand awareness regardless of your operational objectives. iManila is a full-service digital marketing agency ready to help you with your  website development, hosting, and digital marketing needs. Visit our website at https://imanila.ph/ to learn more or drop us a message through [email protected]. 

The New Year is the best time to do something new. For businesses, this also holds true as there is no better time to finally set new goals to help grow your business for success. The past year has seen a growth of many small to medium businesses amidst the pandemic and found success because of the contact-less nature of going digital. For those that have not yet tried exploring digital channels to better promote their brand, then now is the best time to explore new territory. 

We know how scary it can be to try out these new digital channels but that is why we’re here to help. iManila is a web development and digital marketing agency with more than 20 years of experience in providing quality solutions to its clients. We help businesses meet their goals through our strategic digital marketing campaigns that lets them reach more customers, build their presence online, and more. Discover here some of the popular services the past year that helped our clients find success that could also be your match this 2021. 

Search Engine Optimization (SEO) 

To those not familiar of Search Engine Optimization, it is all about being discoverable in Google or any search engine when users do their searching. The goal for SEO is to get your brand at the top so it is seen by the most people. With how the modern consumer does their purchasing by doing their own research before buying, it becomes clear why SEO is really popular. 

Search Engine Marketing (SEM) 

The other half of what you find on search engine results pages are the paid ads. Often called pay-per-click ads, this is another way to get your brand at the top of the results pages. Google Ads let you expand your reach online through either Search, Display, Video, Mobile or Shopping Ads. iManila is a recognized Google Partner, meaning our team is equipped with the latest knowledge on how to execute campaigns that produce the best results. 

Social Media Management

Having social media presence means that you are opening your brand up to a channel most of your customers are familiar with. This is a great potential to not just reach new consumers who may be interested in what you have to offer, but also to engage with your existing customers and keep them coming back. A unique feature that sets social media apart from these other channels is the two-way nature it provides that lets you immediately see their reactions and responses. With the right campaigns, we can turn social media users to your loyal brand followers. 

Social Media Ads 

This is another way you can gain presence on social media, by boosting relevant content on various social media platforms. Choosing the right facebook AD objective for your business is a great way to reach new customers in social media especially when your brand is relatively new without a solid following yet. iManila is also a  recognized Facebook Managed Agency Partner, meaning that our team is also equipped with the latest skills to execute successful and advanced ad campaigns according to the clients’ different objectives.

Content Marketing

Content is king. With information easily accessible everywhere, it can be hard to sell your products and services amidst all the noise. But by offering the right and relevant content to your target market, you are able to capture their attention. This is you telling them you know about things that they are interested in and care about. Customers love knowing information and would love knowing more about your brand and the right content marketing campaign can unlock success for your business. 

Email Marketing

Email is still a channel used for marketing. This is great for brand recall among those who already interacted with your brand and to enhance customer loyalty. There are many different ways to personalize content so that it can still be timely and relevant to your customers. 

Web Design

We believe that a well-designed website is still one of the most valuable marketing strategies. A website is still the “face” of your business online and can work together with your other online channels in boosting your overall presence. iManila can help design a website for any function depending on your business needs whether it be informative, built for E-Commerce, or for a catalogue. With each website we ensure that it is not just functional and aesthetically pleasing, but can also be a website that can help boost your visibility online, empowering your business. We go through a meticulous process in designing and developing your website in ensuring that it is something that is built to last. 

From all corners of the digital space, iManila has got you covered. Look no further for a partner agency that can help take your 2021 business goals to fruition. If these sound like something you want for your business, get in touch with us and see how we can work together!