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Tag: top digital marketing companies in the philippines

Google Ads 101: Guide That Takes You From Zero to Hero

It is undeniable how strong the competition is in the field of digital marketing and advertising. You really have to take your game high or lose your efforts by being at the bottom of the Search Engine Results Page (SERP). Luckily, Google created a quick way up through Google Ads.

For starters, Google Ads is a paid advertising platform. It is a Pay-Per-Click (PPC) marketing strategy in which an advertiser pays every time the advertisement is clicked on. Google puts paid advertisements at the top most part of SERP, allowing it to receive more website visitors and boost traffic with less hardship and waiting. Who doesn’t want that? So, if you are planning to get started on Google Ads, here are some tips to guide you.

Create a PPC Planner

To begin, create a PPC planner. This is essential to keep your projects organized and in one place. There are a lot of PPC Planning Templates available online like the one in Google and HubSpot where you can view your character count and how your ads will appear online. Using a planner makes managing your PPC projects easier.

Narrow Your Keywords to Target

In any Search Engine Marketing (SEM) campaign, it is important to narrow the keywords you want to target. This is to avoid the chances of Google serving your ad to the wrong audience. With Google Ads which is a pay-per-click marketing platform, you would really want to adjust the keywords to best match your audience to avoid high ad spend with fewer clicks and conversion.

Make Relevant Ads

Make sure that your ads are relevant to your audience. If it doesn’t match the user’s intent, you would still not get enough clicks. Check your headline and ad copy. Ensure that it matches the keywords you are targeting. It is also important that your ad clearly shows a solution for your audience’s pain point.

Fix Your Quality Score

Quality Score (QS) determines how your ad should rank on Google. The higher the QS, the higher the rank will be and the better placement your ad will get. So, if you are getting a low quality score, follow Google’s instructions on how to improve it.

Improve Your Ad Landing Page

It is not enough to focus on ads alone. You should also take into account your ad landing page or where the user will go after clicking your ad. Give them a great user experience to increase the chances of conversion. To do this, check your page’s loading time, design, feature buttons, etc. Make sure that your page is optimized.

Starting and actually running Google Ads can be extremely complex and overwhelming. That is why iManila wants to do it for you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Reasons Why You Should Start Blogging Today

One part of digital marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. With the rise of social media and influencer marketing, it seems like blogging is no longer limited to niche hobbies. But the question we always receive is, “why does my business need a blog?” The answer is: it doesn’t matter what kind of company you run. You still need to maintain a blog. Here are five reasons why you should start blogging today (if you haven’t already started): 

To Attract New Prospects and Clients

Blogging with relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, and meta descriptions, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website that gives Google and other search engines a reason to re-crawl your business website to find new content to index.

To improve your writing ability

As you get into the swing of blog writing, you’ll notice it getting easier. The words will flow with greater efficiency and you’ll develop a style that’s uniquely you. Through writing often, you’ll also get a good idea of what people respond to. This stretches your creativity, helping you write more about what people love to read that translates into a larger audience.

Build Your Brand and Increase Thought Leadership

Blogging makes an essential investment in building a solid reputation because it allows you to share your perspective with your audience. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and to third-party sources with the end goal for users to come back to your website to get some industry-leading information.

Create new opportunities for yourself and your business

When you become known for a certain topic, you could get picked up by the search engines, and people who are looking for expertise in that area will eventually reach out to you. This will result in new and interesting career and business opportunities that wouldn’t have otherwise been possible.

Advertise While Sharing Meaningful Content

Companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. Customers are also getting tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is an essential tool for creating a steady stream of website traffic, a growing audience, and new prospects.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service needs. Talk to us!