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Everyone is interested in improving their visibility on the web. Many are looking for shortcuts. The fact of the matter is that SEO is more of a long game and anyone promising quick results should be greeted with a high level of skepticism. Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.

Build a Strong Site Foundation

Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. Think about “usability first” on a mobile platform. That is the pathway to success.

Optimize for Mobile

With Google rolling out the mobile-first index, your website needs to pass the Mobile-Friendly Test. Think about what users want to do on your site, once they land on it. They need to be able to perform those basic tasks smoothly and without difficulties, even while multitasking.

Optimize for Speed

For both mobile or desktop, you must continuously monitor your website’s speed and move towards improving it. When a web browser loads a page, it loads a number of resources. Browser caching stores these resource files locally on the users’ computer. That way, when a user navigates to a new page, those resources need not be loaded again.

Work on the Links

Both internal and external links continue to have a huge influence on how your website ranks. Many website owners have a habit of ignoring broken links. This can create a less than ideal user experience.  As with anything, don’t be spammy, but if it’s relevant – use it.

On-Page Optimization

Google wants to help you out here. They have produced a Search Engine Optimization (SEO) Starter Guide meant for anyone interested in promoting online content via Google search. As with website architecture, just doing the basics will put your head and shoulders above many of your competitors.

As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren’t easy or new. They do, however, require work and a continual investment of resources.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and one of the top digital marketing companies in the Philippines ready to help you with your web design and development, web hosting, email hosting, technical support, and digital marketing service needs. Talk to us!

As you already know, Social Media Marketing or SMM is the new norm. It is the most effective and proven marketing strategy to obtain quality traffic and increase customer engagement and conversion. Thus, marketers begin to worry about the competition being stiff. With this, we gathered some tips to elevate your Social Media Marketing Strategy to survive the intense competition. Sounds interesting? Read now!

Study Your Target Audience Profoundly

Your social media strategy should revolve around your target audience. They are the key to everything you need to figure out ranging from the social media platforms to use to the kinds of content to publish. Know their questions, needs, and pain points. Define their demographics. From these, craft your content.

Choose the Right Social Media Platform

In SMM, being present in all social media platforms doesn’t mean more chances of winning. Select the platforms that your target audience prefers and focus on that. It is such a waste of time and effort to create content to a specific platform that your audience doesn’t attend to. Keep in mind that it is not the quantity of platforms that matter but the quality of content you are publishing. 

Take Advantage of Storytelling

In most businesses, if not all, it is the story that sells, not the product. This is because through stories people can connect and relate. It creates an emotional appeal that triggers people to move.

Humanize Your Brand

Another way of making your audience connect with your brand is by humanizing it. Show your audience what your business is made of. Display your culture and values. Make them feel that your brand is beyond and not just about capitalism.

Play with Emojis

Since we are talking about conveying emotions to connect, try to apply emojis or emoticons on your next content. Emojis depict facial expressions that help in conveying emotion. In using these, it will help in setting the mood and tone of the message. It will save you from getting wrong interpretations especially if the text is not formatted correctly.

Optimize your Post Frequency

Aside from having quality content, it is important to know the perfect time to post and your posting frequency. In knowing these, consider when your target audience is online. Know the average time they consume using the social media platforms that you are using. Different platforms could mean different user times and frequencies.

Treat Each Social Media Platform Differently

There is no such thing as one size fits all in SMM. If you are using more than one platform, you cannot and should not post the exact same thing on different channels. Each social media platform has its own unique purpose and attack. Let’s just take Facebook and Instagram as an example. On Facebook, people are more into information so give them informative contents. While on Instagram, people are much more focused on aesthetics so better to post more eye pleasing images.

Use Social Media Analytics

Analytics help you understand your audience and what generates more traffic. It focuses on statistics like followers’ growth, page impressions, number of visitors, likes, shares, etc. By knowing these things, it will help you strengthen your marketing strategy for the next following months and years.

Social Media Marketing is an essential part of your overall marketing plan as social media is the most accessible channel to your target audience. If you find these tips too much to digest and difficult to put into action, iManila can definitely help you! With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines that can help convert your website visitors into quality leads or potential customers. 

As one of the best web hosting providers in the Philippines, iManila is also a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with top advertising companies in the Philippines like iManila and make your brand goals become a reality. Talk to us!

Social media advertising helps you get more bang for your marketing buck while reducing the amount of time you personally have to spend on social media. It takes time and effort to build your brand, engage your prospects, and increase sales. In this guide, you’ll find the steps, solutions and goals to help you maximize your social media profits with advertising — even with a small-business budget.

Pick your platforms

You have a variety of social networks to choose from, but not everyone will deliver the same return on investment for your small business. Zero in on the platforms your target audience is spending time on, but double your effort on the two platforms they’re spending the most time on. To find the best channel, consider each platform’s demographics and how consumers interact with it.

Start organically

Make sure to find a baseline by starting with your organic content. Facebook, for instance, rewards you with more reach if you perform your post organically and then put money towards that content. However, it’s important that you only put money towards organic posts you know are already performing well. 

Use pictures, videos and GIFs

Using pictures, videos and animated GIFs in your posts and ads can give your brand more of a personality online. Photos, videos and GIFs are more likely to be shared and draw more attention to your site than posts with text alone. Some popular social news and entertainment companies use pictures, videos or GIFs to draw attention to their site.

Use hashtags

Hashtags can brand a social media post and act as a tracking device. One way you can measure the success of a social media campaign or get a good idea of how many people are talking about your product or service is by tracking how often a specific hashtag is used.

Follow the Rules

Social Media Platforms such as Facebook and Instagram are known for constantly changing their feed algorithms. This causes a shakeup in how people receive information on their feeds and how businesses reach their audiences. Businesses that are apprised of these changes when they happen and can adapt quickly are rewarded with more reach than those that don’t.

Follow these social media advertising tips for small business in this article, and you’ll be ahead of your competition in no time.

A Facebook Partner, iManila, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business website design and website development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting, email hosting, technical support, and digital marketing service needs. Talk to us!

One part of digital marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. With the rise of social media and influencer marketing, it seems like blogging is no longer limited to niche hobbies. But the question we always receive is, “why does my business need a blog?” The answer is: it doesn’t matter what kind of company you run. You still need to maintain a blog. Here are five reasons why you should start blogging today (if you haven’t already started): 

To Attract New Prospects and Clients

Blogging with relevant content is one of the most essential facets of your marketing strategy to increase traffic to your website. With the help of SEO strategies like keywords, titles, and meta descriptions, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website that gives Google and other search engines a reason to re-crawl your business website to find new content to index.

To improve your writing ability

As you get into the swing of blog writing, you’ll notice it getting easier. The words will flow with greater efficiency and you’ll develop a style that’s uniquely you. Through writing often, you’ll also get a good idea of what people respond to. This stretches your creativity, helping you write more about what people love to read that translates into a larger audience.

Build Your Brand and Increase Thought Leadership

Blogging makes an essential investment in building a solid reputation because it allows you to share your perspective with your audience. Your blog is your way to share your ideas and thoughts on a specific topic. From there, you can share this blog on email, social media, and to third-party sources with the end goal for users to come back to your website to get some industry-leading information.

Create new opportunities for yourself and your business

When you become known for a certain topic, you could get picked up by the search engines, and people who are looking for expertise in that area will eventually reach out to you. This will result in new and interesting career and business opportunities that wouldn’t have otherwise been possible.

Advertise While Sharing Meaningful Content

Companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. Customers are also getting tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.

Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is an essential tool for creating a steady stream of website traffic, a growing audience, and new prospects.

With 26 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business web development company and digital marketing agency in the Philippines ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing service needs. Talk to us!