What’s the use of a good website if it is not well protected? 

This is why keeping your website safe should be one of the major priorities of any business owner. One of the best ways to keep your website protected is by performing regular backups. Backing up a business website is easier than you might expect and can help safeguard your site in the event of a hacking incident. Here are the reasons why you need to back up your website regularly. 

Prevent data loss

Keeping your data safe is the utmost priority in any backup system. This is very relevant for websites with a ton of blog posts and libraries of content and you want to safeguard it against human errors and other incidents. 

With sensitive data, it is even recommended to have not just one backup, but multiple backups available and keep them stored in different locations. Uploading backups to the cloud and keeping a copy in your server is ideal. 

Protection against compatibility issues 

If you are familiar with how Content Management Systems, then you know that they deal with a lot of different add-ons like plugins and themes. However, each time you add one to your site, you are introducing a new element in your current site’s ecosystem. Moreover, they can have an undesirable effect on your website, resulting in poor performance as compared to before. 

Not only that, but backups are a good way to ensure that you don’t avoid the use of these add-ons. For this reason, make it a good practice to backup your business website. That way, if any compatibility issues arise, you can revert it easily.

Fix malware issues 

People may not be aware that websites, just like computers, can also be affected by malware. No matter how big or small your website is, they are not exempt from any attacks. It can be very tricky to deal with malware on your website. The longer it takes for you to fix that security hole in your site, the more vulnerable your site becomes. The easiest fix in this scenario would be to have your backup ready to restore your website.

Create easy staging sites for testing 

The best way to make a big change to your site is by testing it first. Having a recent backup of your site can help you stage a copy in mere minutes. Should anything go wrong when you test your new site out, it would not affect your live website. 

Develop secure best practices 

When it comes to keeping your website secure and in good shape, prevention is always better than the cure. So, it is better to develop security practices such as regularly scheduled backups than solve the damage human error can do to your site. 

Additionally, there are many ways to backup your site and making this a habit is always good practice. Brushing up on this and other best practices for websites is always a good must-have. 

Have a top digital marketing agency to help keep your website secure with each backup. With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company in the Philippines ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Schedule a consultation with iManila and see how we can work together. Talk to us!

If you own a website, you must know the people who are visiting and where they are located. Thankfully, Google Analytics is a powerful tool that can answer all of those questions above and more. Here we will go through the things Google Analytics can tell you about your business website.

Your website’s first impressions

Ever wondered how visitors feel when they visit your website? Google Analytics provides you with the necessary data to piece together their first impressions. Checking the bounce rate tells you the rate at which people leave your website after landing. A high bounce rate can mean that they might not be finding what they are looking for. So, maybe it’s time to rethink the content in your site or the copies of the ads that brought them there. 

Checking site duration also tells you which pages in your website users stay longest at. This can be a signifier that you are doing something right on this page, and that your content can be really engaging. 

Which keywords attract your audience 

Keywords are important for SEO because they are how your audience would typically find you. Targeting keywords that generate the right qualified traffic can mean a step closer to getting that lead. Google Analytics can give you insights on what keywords perform the best. It can show you what keywords generate the most web traffic and to which page on your website they are landing. 

Your best social media channel

Google Analytics can give you insight into which social media channel of yours generates the most traffic. Additionally, this can help you narrow down which one to focus on as it can be quite costly to constantly put out paid social media ads. Save on additional budget and instead concentrate on your best-performing channels. 

Location of your visitors

At a glance, you can find out where your visitors are coming from. This is important as it helps you figure out where there is interest and target those visitors for a marketing campaign. You can see which areas you are already popular in and which areas there is potential for further growth. Moreover, can help you in your segmentation, to further provide a more targeted and localized campaign messaging.

More insights into your customer and their journey 

Another vital insight would be finding out the device that your visitors use to check out your website. This helps you learn more about where they are coming from. Are they more mobile users? Then having your website mobile responsive is a must-have. You can even view their interests and professions to give you a better understanding of your market. 

Tracking their journey is another thing — how did they get to your website? Are they coming from your Facebook page? Are they coming in via organic search? This information helps you map out a customer journey and figure out which channels to focus on in getting customers on your business website. 

Google Analytics is an important tool for digital marketing companies as it can pull from so many sources such as your website and social media. Moreover, it also gives you data that is useful in telling you more about your client’s website and its customers. The next step is building the right plan of action to make the most out of this data and you can do that with help from an experienced digital marketing agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Learn how we can work together and help build you an effective digital marketing campaign with Google Analytics.

If you are a website owner, you may have heard about the importance of updating your website. But why should you? The short answer is that keeping your website up-to-date can make it relevant. Moreover, it helps it stay at the top of the searches. Digital advertising agencies in the Philippines today are highly competitive so keeping your website fresh in terms of functionality and appearance is vital. 

As the holidays are fast approaching, here are reasons why you should be making that website update now. 

Technology updates

Given how fast technology is evolving, it is vital that your website is in on these new advancements. Updating regularly can give your website visitors the best possible website experience that the market can offer. So, you must ensure that you are not left behind on what everyone else is doing to their websites. 

With the upcoming holidays, more people will be browsing different websites in preparation for buying products. For this reason, upgrading your website’s tech with the latest version can help turn them into customers. 

Data security 

Since important data is often stored in the web hosting servers, there is always that present threat of hacking attacks. The best way to combat this is to update your business website as these updates often come with bug fixes that aim to fix any gaping holes present in the current system.

Leaving your website’s content management system (CMS) outdated can leave you in a vulnerable position to have your data stolen.

Do you have a WordPress website and are still wondering why you should be updating this regularly? Here are some reasons why you should. Read our blog here.

Improve ranking in search engines 

Major changes to Google’s algorithms for their search engine often occur in the middle of the year. On the contrary, minor ones are sprinkled throughout the year. This is why you need to make it a habit to regularly update can help you rank better in Google’s eyes. For this reason, ensure that you are up-to-date with the latest technologies and outrank your competitors. 

Consider the “content” you’re making all the time. Try to update your business website information to make it relevant and regularly churn out content such as blogs and informative articles.

SEO is crucial for any website! Here are more tips on how you can drive more traffic to your website during the holiday season.

Keep your website design trendy

Looking plain and outdated can increase your bounce rate and make visitors leave your website for long. This goes beyond just your web design fonts and colors, but the actual user experience of the visitors. 

Try to visit the business websites of your competitors and compare them to how your website holds up against them. Current trends have opted for a sleeker way of presenting your information and simplified navigation. Make sure that your website is mobile responsive to help attract customers.

Integrate, integrate, integrate

Websites designs today contain many different plugins and apps that can be integrated into your website. These can add more to your base website to give it more function. Some of the most popular ones are:

• Social media
• Banners
• Payment gateways
• Booking systems
• Content management systems (CMS)
• Google Analytics

Overall, these can help keep your website more cohesive and fresher to the eyes of your visitors. 

Don’t get left behind during these -ber months as the Christmas season is fast approaching. Have your best foot forward when marketing your business online by updating your website. An effective, well-designed, and functioning website can make or break your business turning the next visitor into an actual customer. Work with one of the best web development companies in the Philippines with years of experience. Bring your brands to life with the right website through web design, web hosting provider, email hosting, business website development, technical support, and online marketing. Learn more on how we can help your website for the upcoming holidays.

So you have decided on launching a website for your business. The next step would be to decide on the hosting solution that would be best suited for your business needs. Should you go for a dedicated server?

In this article, we will be exploring specifically what a dedicated server is here.

What is dedicated server hosting? 

Dedicated server hosting is a type of server web hosting that provides the best infrastructure available for your website. This is because you would be having the entire server dedicated all to yourself. 

This is the opposite of shared web hosting. This means sharing some of the server space and resources with other business websites. Moreover, it is easy to see that dedicated server hosting would be more costly than shared hosting. This is because of the benefits that it brings to the table. 

Try to have better security and overall performance.

If you are wary of security, then it is in your best interest to go with a dedicated server. This gives you full control of the server. It lets you tweak its security to your needs and specifications. You can have access to better security especially if you need to handle transactions over SSL or FTP. 

Dedicated servers maximize your web uptime. This is why dedicated servers make your website more reliable and stable performance-wise. 

Ensure your flexibility and scalability.

When you have a new website, you have no idea just how expansive your site will be. With dedicated web hosting, you will have the flexibility to customize your website. It can accommodate the needs of CPU, disk space, software, and more. The server environment is flexible to fit your business needs. It also gives you control over its specifications. 

Make sure to save on time and resources.

Managing a web server can be a lot of work that means purchasing and maintaining equipment. Dedicated hosting is a cost-effective way to get all the benefits of having your own full server. A dedicated hosting provider would be in charge of handling the costs. This helps save you on time and hassle which are also valuable to any business. If you don’t have anyone with the knowledge, most providers also offer Server Management Service contracts. 

Is your business ready for a dedicated web server? 

Dedicated servers are a good option as they serve a lot of businesses well. At the same time, you might like to read more about Cloud Hosting and why this is a great hosting solution. 

Overall, consider a dedicated server if your website has high traffic. It has sensitive information and has a lot of content. Work together with an experienced dedicated web hosting provider to get the best website performance for your business.

As one of the first Internet Service Providers in the Philippines, iManila is committed to providing our clients with innovative online marketing services. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Inquire now and message us today!

Digital marketing is at a really unique spot that allows businesses to generate leads through many different channels. Where before the ways of marketing often involved ad placement or cold calling, digital marketing opens up a connection with the customer through multiple touchpoints. Don’t get lost behind the new trends of online marketing and get a better understanding of the basics to help your business. In this article, we have got you covered through this simple guide on how to increase leads through your website through digital marketing!

Search Engine Optimization (SEO) 

You may have probably heard the term SEO or Search Engine Optimization if you are looking for ways to improve the visibility of your website. SEO is one of the sure-fire ways in being able to reach your customers. What it does is that it makes your website more relevant by helping you ‘rank’ in the search engine for certain keywords and phrases that you want to bid for. 

Why is SEO so important? Most people don’t make it past the first page of search results when they are looking for something online. This means that you must be on the first page, and at the very top if you want that traffic and visibility. Ranking poorly can throw away all the effort you have poured onto your actual website if no one else can see it. 

There are many aspects to SEO, but it all starts with doing keyword research which involves brainstorming all possible types of keywords. You must select the keywords you want to target and know the keywords that your customers search with. 

Optimization is another aspect of SEO which are the steps that can enhance your presence on search engines. This involves on-page optimization by ensuring that your desired keywords are visible on your site as well as the back-end of link building which links your content to reputable sites to boost your site’s trustworthiness. 

The last aspect of SEO is user experience which matters as giving your website visitors a great experience can make them stay longer and become a lead. This has to do with factors like how fast your page loads, how well your website is designed, and how easy it is to navigate on your website. 

If you want to know more about the latest SEO trends in 2021, read more here. 

Pay-per-click (PPC) ads

Another way to rank your site at the top is through paid advertising also known as pay-per-click (PPC) advertising. PPC also involves keywords so doing your research on your keywords is just as important. How it works is through a bidding system where advertisers bid an amount they are willing to pay for each click. Similar to SEO, the longer and more specific the keyword you have, the less competition and the less money you will pay for that click. 

How do you get your ad placement to rank on top? PPC relies on both your bid and quality score which is determined by the search engine based on the relevancy of your business website to the keywords you are bidding for. 

PPC is a good way to generate quality traffic as these clickers would have a clear intent. Doing PPC can also help you see where your money goes for those who want to see a return on their ad investment as you only would pay when someone clicks on your ad. The key here then is to make sure you are bidding for things only relevant to your business as you can overspend if you make your keywords too generic and broad. 

Content marketing 

Generating blogs, long-form articles, infographics, and videos are all part of content marketing. This helps show that you are visible as you are churning out content that helps add to your credibility. Content marketing can greatly make a positive impact on your website as they stay longer on your page and see what you have to say. The key is to provide some valuable information to your audience, giving them content that they would be interested in. 

This helps build your authority which is an important aspect of any business, showing everyone that you know what you are doing. People who view your content can not just learn the information you promised but also learn more about what your business is offering and turn it into a lead. Unlike ads which can be intrusive and disruptive, content draws your audience in if there is already that initial interest in what you have to say. 

Social Media 

Social media can be a valuable channel for growing your leads and nurturing them. In these channels, you can share images, videos, and content to help your audience know more about your business as well as share all important business information such as your contact information, website, business hours, etc. 

The biggest difference social media has is that it is a source of engagement where you can interact with your audience through the comments, reactions, and messaging features. This can let you not just see what they have to say but build and grow your relationship with your audience to make them ready to become your next leads. The right social media strategy is all about knowing what channels your audience frequents and then create accounts for those. 

Generate leads with ease by utilizing these digital marketing channels to help give your business more visibility. Using these channels together can help make for cohesive multi-touchpoint marketing for your business. Grow your leads by working with one of the top advertising companies and make the most out of your channels. 

If you still have any questions regarding digital marketing or how to generate leads through your website, then let us help! With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service business website development and digital marketing company ready to help you with your web design, web hosting, email hosting, technical support, and online marketing needs. Visit our website and see how we can work together.