Skip to main content

The Ultimate Guide for Facebook Ad Optimization Success

Optimizing an ad is more than just recalibrating audiences or installing pixels or SDKs for tracking. There’s a whole new world of optimization tactics that are just waiting to be unfolded. For someone new to this, it might take you time to master everything, but when you finally get a grasp of the process, all the rest will eventually come in handy.

For few others who are lucky enough to have already mastered ad optimization, they already know how optimization could improve their campaigns dramatically. In this article, we will introduce to you some tips and tricks to help you level up your Facebook ads campaigns.

In this guide, we will teach you how to:

  •     Increase your Click-through-Rate
  •     Lower Cost-per-Click
  •     Increase your Return-on-Ad Spend
  •     Increasing your sales without increasing your budget
  1.   Optimize the likes and shares of your ad

For some first-time advertisers, high engagements are their basis for success. It may be challenging to get lots of engagements especially if you are running brand awareness or reach-optimized ads which do not guarantee engagement at all.

Engagement in general is social proof but how will you get high likes and shares if you just started out your business? There’s a hack that might work for you.

When setting up a Facebook ad campaign, you’ve got two options, the default being: create new ads for every ad set and campaign. Advertisers usually create ads but this time try using “Use Existing Post”. This option gives you the opportunity to get all the engagement in one ad.

The tip is to publish the post on your Facebook Page and run multiple campaigns using that same ad.

  1. Optimize your ad schedule 

If you are running your ads on a schedule, you may need to try running it 24/7 or have Facebook use its algorithm. The reason behind this is that you may not want to miss any opportunity that you probably already had.

But if you feel like that there should only be a specific time to activate your ads, well then try checking your performance data on the ads manager. There you can access which times of the day and days of the week your ads perform the best.

Although running your ad 24/7 can be beneficial to your brand, creating a custom schedule can also help in decreasing your Ad frequency so your audiences won’t get bored with your ads quickly.

  1. Avoid recycling your ad creatives

Don’t ever bore your audiences with the same old graphics. This is a crucial key point that advertisers should be aware of themselves.

What you can do to avoid this is to do these optimization hacks:

  •         Create ad variations with different ad designs;
  •         Set up a campaign with multiple ad sets and different ads, and schedule every ad set to be active on a different weekday.

This way, people won’t see the same ads every day.

  1. Optimize your ad placements

Ad placements play a huge impact on an advertising campaign especially on its ad costs.

Some advertisers choose to advertise only on specific platforms like Instagram alone or most of the time just Facebook placements. What people don’t know is that you can miss massive opportunities by limiting your placements to just Facebook alone. Try using “Automatic placements”.

From there, log in to Facebook Ads Manager and use the breakdown menu to break down your campaigns by placement to see which placement had the most engagement.

After knowing your best ad placements, go ahead and optimize your campaigns accordingly:

  •         Increase your bids on the top-performing ad placements;
  •         Remove ad placements that underperformed or did not perform at all.
  1.  Always A/B test

What other way to clearly see the effectiveness of your ads than doing an A/B Test? Always try to test to see which works and which does not.

For your creatives, primarily, try to vary your graphics in terms of colors, designs, visuals but make sure to still be within your branding. Try to A/B test your messaging as well.

For the targeting, you may choose to do prospecting or getting prospective audiences, remarketing which is retargeting your previous audiences, or lookalike audiences which are your potential consumers that have the same interests as your current customers.

For your placements, you may also want to try testing the automatic placements and manual placements.

These are only five of the most important and basic optimization tactics that you should practice early on. These tips will not only improve your campaigns but will definitely get you more sales eventually and get the most out of social media advertising.

At  iManila, we create strategic Facebook campaigns in line with your objectives. From awareness, consideration to conversion ads, we have the right Facebook ad professionals to do the job for you. We can help you reach your Facebook Ad optimization goals. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Inquire now or message us today!

Is it Finally Time to Upgrade your Hosting Package?

Hosting plans will always vary in storage and specifications. Most website owners don’t know a lot about hosting. They usually opt for a free or the cheapest plan they can find and focus on designing their website. Over time, basic hosting plans become very limiting.

Remember that as your business grows, you need to consider better hosting options. Hosting packages are an investment, and you have to choose wisely. It should be engineered for powerful and reliable performance online.

At this point, you may be wondering if it’s time to consider upgrading your plan. Let’s help you with your decision. Here are some signs that it is finally time to upgrade your hosting package:

  1. You’re concerned about website security.

Your website hosting should be fairly secure and is using quality security and protection for your site. No platform can be 100% sure of site security, that’s why it’s important to follow different ways to improve website security. That said, as your website grows, there will be a lot of advanced security features needed to help make sure that your site is safe 24/7.

  1. Your website is not getting quality performance and traffic.

Your website should be optimized. First off, it’s important to check if your website is always being analyzed, meaning that your website uptime is clear. Your website should consistently drive traffic, and handle concurrent users well. If that’s not the case for you, then it’s possible that you are not getting enough resources and your current hosting plan can’t handle a website that’s optimized for speed.

  1. Your current plan doesn’t provide enough space and resources.

As your website generates more user activity, adds more pages and files, your site will take up additional space and require more server resources to be able to run smoothly and not experience any downtime. There are different types of websites that are perfect for specific types of hosting packages.

Once your databases and files are exceeding their set limits, outgoing emails take longer to be delivered and other resources begin to run out. This means that you need heftier hosting plans such as a business cloud hosting service, a WordPress secure hosting, or maybe even a dedicated server.

Keep in mind that your website security, traffic, and resources are important and what matters most is that your website is safe and working and has available resources that include disk space, storage, bandwidth, and databases. Before uploading your website, make sure to always contact your hosting provider if your hosting package or server is compatible with your website and vice versa. 

A web hosting plan needs to be efficient and flexible for growth. Upgrading a hosting plan is worth investing in just for the sake of user experience alone. Take time to experience your current hosting as a website visitor and see if it’s helping with your business growth or holding you back. Or imagine what it’s like to be your client always receiving a message bounce whenever they contact you via email. 

Upgrading your hosting package should be considered as a good investment as it’s a good sign that your business is on the fast track of growth and is in need of more resources online. 

With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website design and development, hosting, and digital marketing agency ready to help you with all your online needs. We are dedicated to providing solutions for your website and email hosting needs, to make sure that your resources online are at par with your business’ requirements. Send us a message and get free consolation from our dedicated sales team, who will help you identify exactly what kind of hosting package you need for your business!

iManila: Improving lives through technology since 1996. 

Important Question: Does your business need a mobile app?

Data shows that people spend over three hours on their phones on average, per day. App stores house millions of mobile apps which many businesses have joined the trend on. As a business owner, it always seems like a good idea to join the bandwagon and get an app developed. Apps can be a great avenue for gaining exposure and be a great channel as active app users can be of great value to the business. 

But before you get started into building your new mobile app, there are things to keep in mind and consider first, because the reality is, building an app requires a lot of resources. In this article, we will lay out the points to consider on whether or not your business needs a mobile app. 

Your website’s mobile friendliness

Before diving into a whole other channel, it’s best to look back at your current website and see how it holds up with mobile users. Because a majority of people use their phones when browsing the internet, the readiness of your website to meet those demands is of great value. If your website has a responsive web design, then it is optimized for viewing in smaller screens such as phones and tablets. There are a lot of essential elements for website success this 2021. If your business website is still lacking in the mobile-friendliness department, then now is a good time to reconsider this first before considering investment in a mobile app. 

How the app can solve a customer problem

The purpose of an app is to provide additional functionality that mere websites or social media pages cannot offer. If you find that the website will not be providing additional convenience or added use to your customers, then it is best not to build an app in the first place. This will just be a waste of resources as your app will find a hard time resonating with potential customers. Having an app that will not resonate with your potential customers, essentially means investing in an app that your users will not bother to download on their mobile phones or worse – will opt not to use simply because it doesn’t add any value to them.  

Retaining customer data

If your business is one that is reliant on repeat customers, having an app can help in the entry of information. This is applicable in e-commerce stores or food delivery service types of businesses as these require customers to fill out their information. An app can help in this issue so that your customers would not have to enter the information each time, helping boost your sales. But again, if your business does not yet have a loyal customer base, it might be good for you to consider investing in your website or on digital marketing efforts instead. Businesses that have successfully run on mobile apps have built a huge loyal customer base mainly due to their consistent promotions, digital marketing and customer loyalty campaigns. If you don’t have any of these types of campaigns in mind yet, best to go back to your drawing board before investing more capital in your mobile app. 

The channels that your competitors use

Checking out what your direct competitors have as channels would be handy in knowing possible areas for improvement. If they use an app, you can check out how the app holds up in the app store ratings and customer reviews. This can help you gauge the usefulness of the app and its effectiveness to your target consumer base. If they have an app, then that means that you are possibly missing out on a crucial channel, and see where you can improve as compared to their mobile app. If none of your direct competitors have a mobile app, then maybe it is an indication that having an app is not the best channel to reach your customers. 

The verdict 

If these points resonate with your business, then it may be a solid sign that building a mobile app may either be the next best course of action for you OR that it’s something that is not suitable for your business. Otherwise, sticking with the channels that work for you is still a good course of action. At the very least, a mobile responsive website works for a great majority of small businesses. With any of your digital marketing strategies, it is always important to keep in mind that with each touchpoint whether it be a mobile app, website, or social media page, that you are delivering your customers some real value. 

Reach your customers with the right digital solutions. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions through website design and development, hosting, digital marketing and mobile apps development. Still trying to figure out exactly what your business needs? Let’s talk and we can help you identify the right solutions for your business. 

Important Question: Does your business need a mobile app?

Your website is your most important resume, as it tells your visitors what your brand is all about. But with every visit, one must highlight the first thing that everyone sees whenever they land on a website – its landing page.

Landing pages are one of the most vital foundations of lead generation. However, most companies don’t use them enough, or at all. Most of us would give more attention to the website’s homepage instead. At the end of the day, it is the first room in your computer-generated storefront when visitors “walk” through the door.

More so, a landing page is a critical must-have for any website because it offers a targeted platform for converting higher percentages of visitors into leads. And with the latest trends such as email marketing, social media, pay-per-click (PPC) advertising and other online channels, you have the capability to send traffic to specific locations (landing pages) containing the right messages for each audience. 

Landing pages essentially tell your visitors what you want them to do and why they should make a specific action now. When done right, your website landing page can definitely bring a positive impact on how you generate leads or sales through your website. 

In this week’s blog, we’ll share some tips on how to maximize your website’s landing page. 

  • Know the Elements of your Landing Page

First and foremost, you must know the basic elements of a landing page. These elements should comprise your landing page such as a headline and an optional sub-headline, brief description of what you offer, at least one supporting image or short video, and other supporting proof elements such as testimonials, customer logos, or security badges. And most of all, include a form on the landing page itself to capture information. In some cases, if you can’t put a form, you may use a large call-to-action (CTA) button to direct your visitors to what they need to do next. 

  • Use Separate Landing Pages

Homepages are typically jam-packed with messaging, making visitors feel lost. Also, using a main site product page is not recommended either. Even if you’d spent so much time perfecting your homepage and its sub-pages, a committed landing page will perform much better at converting visitors into online returning customers or audiences because they know what they want. In this day and age, when you’re running a digital campaign or promotion, make sure that when users click on an ad – they are immediately directed to learn more details about the promotions, rather than just ending up in your homepage with too much information for them to even figure out why they clicked the digital ad in the first place. 

  • Make Your Purpose Clear and Concise

Keeping your landing page clear and concise will naturally make your visitors do the main action. Moreover, avoid stuffing too much information on your landing page as your visitors would be confused and might leave immediately. When visitors see your page, make sure they are automatically able to see what it is all about and it automatically tells them what you want them to do. Limit the amount of copy, images, media, and links to only what’s needed, and establish your content in an orderly manner. And don’t forget that a call-to-action button might just be your best bet as it tells your visitors what to do next – which is specifically to CLICK HERE!

  • Limit Your Navigation 

The main purpose of a landing page is to encourage your visitors to take one specific action. Of course, you want to keep your visitors on the landing page for as long as possible not until they have done an action. Having a complicated navigation might prompt them to continue wandering. Remember that at this time when people have very short attention spans – that a long navigation doesn’t mean a better website. Trust us on this! If not, read more about this in our other blog article, Debunking the Most Common Website Myths. 

  • Create Many Landing Pages as much as possible

This may sound a lot of work but believe us, this works wonders. For every campaign or offer, create a new, specific landing page. As they say, the more landing pages you create, the more prospects for converting more traffic into leads. For more options, you can also include social media sharing links or a social sharing widget on your landing pages so visitors can easily share that content with their own personal networks, and in turn, drive more chances for converting leads.

These must haves’ will give you plenty of time to create and perfect your landing pages as this will allow your business to grow by receiving leads from your potential customers. Effective landing pages are what will turn your website into a lead generating machine.

In this digital age, a well-designed website is not only aesthetics, but overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, lead generation, or even increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date.

Benefits of Email Hosting Solutions for your Business

Email is a major technique and tool of effective communication for your business’ growth. An effective email hosting plan will not only boost the credibility of your business but will also help build your brand identity.

Email hosting is a service in which a hosting provider rents out servers to its users. It is a service in which your email messages and associated files are all stored on a server. There are a lot of versions available from different hosting companies to take advantage of the flexibility and power of professional email services.

Here are some major benefits of getting email hosting services for your business:

Security

Email hosting keeps your sensitive data safe and protected. Dedicated email hosts also offer the capability to backup all your emails as well as offer spam protection and security measures to prevent any hack-attacks. A service provider ensures spam free emails in your inbox as they efficiently block spam and malware.

Secure email hosting services will prepare your mail servers to do industry-standard encryption of data, ensuring that the data sent to or from the server is encrypted and protected.

Easy Management and Enhanced Performance

Setup and manage as many email accounts as you like that’s convenient for you and your staff. Using email hosting plans ensures the productivity of your company since you can seamlessly interact with your clients and suppliers in or out of the organization.

There are different ways wherein you can choose how you can receive and convey emails that come under the domain name of your company. Email hosting also makes you enjoy customized storage space.

Establish Authority and Trust

Build the authority of your business with email hosting. People are more likely to trust emails that come from reliable mails. For example, which email address are you more likely to trust? [email protected] or simply [email protected]? It’s obvious that the paid version of your email domain will be more likely to be trusted.

The business email hosting benefit is that it lets you get your professional account linked with the domain name of your company. Connecting with your customers and other organizations with the use of a professional email address and even the logo of your company on your account or your email footer creates a reliable, trustworthy and stronger image for your business.

Guaranteed Up-Time

A trustworthy email hosting provider can ensure a guaranteed up-time so you do not encounter any issue regarding your communication with any business partners and clients. There is nothing more devastating than trying to read a mail and browse through the web just to see that your email is lagging. In addition, some email hosting services feature address books, which allows easy retrieval of contacts.

Most email hosts have a 99.9% guaranteed uptime for maximum availability. Using ultra-reliable cloud servers also means that if your website hosting is down, your email hosting will not be affected and you’ll be able to conduct business as usual.

Cost Effective

Getting an email hosting service saves a lot of time and effort for your company and allows you to focus on the more imperative task instead of worrying about its support and ongoing maintenance. Many assume that email hosting requires more expense and that it’s better to build their own email hosting. Keep in mind though that doing this will always require you to have an IT expert on-call, not considering the expensive hardware and software, which will soon lead to more expense.

Once your business starts growing, signing up for a paid email hosting service will save a lot of money in the long term. There are also different kinds of hosting services, which you can learn from through our cloud hosting vs. shared hosting blog. Although you have to pay monthly or annual fees, these types of hosting packages are more affordable compared to the benefits that you will be getting.

When it comes to business emails, there are a couple of options that we recommend. For robust businesses and startups, take a look at  Google Workspace, or formerly G Suite, which offers enterprise-level productivity tools that once subscribed, allows you to access Docs, Sheets, Slides, Calendar, Drive and more.

Another excellent option that the biggest corporations in the world use on a daily basis is Microsoft 365. M365 or previously known as Office 365 allows access to its suite of applications including software tools such as Microsoft Office and their cloud services, as well as the famous Microsoft Teams and other Microsoft applications. For more information, read through our comparison between Microsoft Office 365 vs. G Suite.

iManila is a top-notch web and hosting provider who can provide reliable hosting services with guaranteed uptime and availability. Add to that the team’s dedicated technical support services and you’re sure to be getting a provider with 25 years of IT experience on its belt.

If you want to get started with email hosting or just simply need someone to help you identify exactly what your company needs, get in touch with us and see how we can work together.

How to Get the Most out of Social Media Advertising

It is undeniable that reaching a vast number of audiences would require excessive time and manpower if done traditionally. But in the digital world, a few clicks and a few bucks could go a long way and would pretty much save a lot of time. 

It’s no secret that advertising through social media is widely used today. According to the Forbes Council Post, we see an average of 4,000 to 10,000 ads each day.

It could be confusing to implement any digital advertisement most especially for the first time. Social media advertising offers a lot of options that will allow your brand to reach your targeted audience.

That’s why we’re here! This guide will help you understand how to maximize the resources you put in social media advertising to make sure you get what you’re paying for.

Tip #1 BE SPECIFIC WITH YOUR TARGET AUDIENCE

This is the most important part in making an advertisement – the people who are meant to see it. You should be specific on your market, including the age and gender.

Knowing your audience’s online activities is similar to knowing what platform to pour your marketing Dollars in when it comes to advertising. Knowing who your target audience is, is the first step for any company when it comes to developing an effective marketing strategy.

Tip #2 HOW MUCH ARE YOU WILLING TO SPEND IN MARKETING

Marketing budget recommendations is one of the difficult decisions that you have to do whether you are running a company or a small venture. Make sure you have a clear direction on how much marketing Dollars you are able and willing to spend and for how long. 

Tip #3 BE CONSISTENT

Customers acquired after running an ad will most likely not stick around for a long time. This is why being consistent in advertising through social media is important. You want to keep reminding your customers that your brand exists. 

Tip #4 PLAN AND MAKE A STRATEGY

In every ad you make for your business, you must incorporate a marketing mix of ideas and find what works best for your company. It is necessary to know your brand very well and plan your goals. Ask yourself, is it your plan to run an ad for a specific promotion? Or was it your intention to run ads with the objective of brand awareness? Is it your priority to get more leads? Take the time to ask yourself these questions to really be able to identify the best strategy when it comes to running your digital ads. 

If you need faster and more effective results, it’s always better to have options as some digital marketing strategies are better than others. That is why it is important to apply and read up more on effective Digital Advertising Strategies.

If you really want to grow your business, in this day and age, digital advertising is a must and as being said, social media is one of the leading platforms for this. If you don’t know where and how to start, don’t be afraid to ask for professional help. Entrust your business with a 25-year old company like iManila, a full-service digital marketing agency that can help take your business online, starting from your website development, and hosting requirements, to applications development, your technical support concerns as well as your digital marketing needs. Set your business for success in 2021 with iManila and let’s talk!.

 

Essential Elements for Website Success this 2021

What makes a successful website? In this day and age, having just a website is not enough. You would need a website that is effective, optimized, and visually appealing. An ineffective website can be a waste of time and money for any business. 

Luckily, we have laid out in this article some essential elements to bring out success for your website. Take inspiration from these to bring out the best in your website this 2021. 

Know your goals

This is one of the most crucial steps to having a website. Websites do not serve the purpose of having one just because everyone has it. Websites should be designed to cater to the goals that you want for your business. Ask yourself the outcome you expect from your website visitors when they go into your site. 

Once you have figured this out, this is where you can build a strategy. This is the only time you can start to think of the things such as what name, title, logo, or tagline your website will have. Take the time to also read through our recent blog to know more about online business resilience this 2021 And must haves for a successful digital workspace in 2021.

Clear navigation

A website is only good if your visitors actually understand it. This highlights the importance of having site navigation that is clear and straight to the point, which will help users explore your site much faster and see the content that they are looking for. Good site navigation is also one of the best practices of good Search Engine Optimization (SEO) as it helps search engines index your website pages easily. 

Good home page 

In this day and age, people are having shorter attention spans. This becomes a challenge for marketers as this means you need to capture users’ attention in the shortest possible time once they reach your website. For a majority of visitors, the home page is where they will first set their eyes on your site. In this short span of time, 90% of visitors already make a decision about your website with just one look at the homepage. 

A good homepage for your website should contain everything that visitors need to know and it should clearly state what your business is offering or doing differently than your competitors. Making sure that your logo, tagline, promotional messages are impressive and direct-to-the-point are vital in making visitors stay longer on your website. 

Mobile-Friendliness

A majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites. Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. This means that text, images, and other elements are not compromised just because the viewing screen is different. 

Visible call-to-action

Going back to your website’s goals, what you want your customer to accomplish in your website should be clearly displayed in your call-to-action. This can range from “buy now” or to a request for quotation, or to contact you through your contact numbers. 

This is where website visitors become a business lead or conversion, and call-to-action buttons should act as a guide on how to get there. A good call-to-action design should make itself clear to your visitor even if they are not seeking it out at first, and should convince them to click that button to take the next step to purchase your product. 

Aesthetic design

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them staying longer in your site. It also serves as a way to set you apart from competitors and make you stand out from the pack. 

It is important to know key elements that make websites a success. These serve as good foundations for what you want your website to be. Even for those with little, to no experience in making websites, knowing this information is a great way to better think of a strategy for your business and identifying how a website can contribute to its success. Set your business for success in 2021 with iManila!

Having a partnership with the right website development agency can help make your website goals into reality. iManila is a full-service digital marketing agency ready to help you with your  website development, hosting, and digital marketing needs. See what a business like iManila, with over 25 years of experience in the industry, can do for you and your business. Contact us now to learn more! 

iManila 25th Year Anniversary

We made it! It’s been an exciting 25 years filled with great successes and our fair share of challenges, but here we are now still reimagining a better world through technology 25 years later! 

We owe our success to so many people – from our clients to our vendors, partners, and to the thousands of small and medium enterprises, both locally and internationally, who have grown alongside us. Thank you for your trust, confidence, patronage, and support. 

As we look back on everything that we’ve endured, from multiple financial crises to economic upturns and downturns and most recently – a global pandemic – we are so grateful for this iManila family that we have – for every single person who has walked through the doors of our 20+ years office and who has tirelessly worked to take us to where we are today. 

iManila was one of the first Internet Service Providers in the Philippines and has long since diversified into other services such as Website Development and Digital Marketing. Since day one we have never forgotten our roots and the importance of innovation and adaptability from providing a simple dial-up Internet connection, to providing innovative, in-demand web and digital solutions.

Cheers to 25 years and here’s a toast to reaching our goal of 100 years!

Must-Haves for a Successful Digital Workspace in 2021

We’ve made it to 2021! A pat on your back is the best thing to do right now (since we cannot pat someone’s back because of social distancing). Nonetheless, we didn’t even notice that 2021 has just approached. With all the uncertainty and anxiety that happened last year, resilience is good but actions are better. We don’t just stay home and do nothing, we have to do something to get going. Especially with businesses closing left and right, you have to think of a better option to keep your business afloat.

Since most of the businesses are now moving to e-commerce, keeping up with technology can sure be overwhelming. But – guess what! We’re here to help.

With fast innovations and trends within the digital sphere, you must be updated to make work easier. Moreover, digital technologies provide very high values in making work more efficient through advanced collaboration tools. In the simplest explanation, if you don’t carry these five must-haves, your business is not doing digital right.

Must-have No. 1: Connectivity

Of course, this is very important. All transactions and tasks are done thanks to your Internet connection. As employees are now flexible, they get to choose where to work and be able to access business applications wherever they work and whatever device they work on. Approximately 77% of employees wish to have better mobile connectivity from their employers. In that case, make sure to give your employees the option to work in a comfortable environment. 

Must-have No. 2: The right tools, with the right results

And speaking of flexibility, people nowadays can do amazing things whether in the office, on the road or even online. This pandemic gave us the opportunity to discover new skills and enhance it whether it’s a hobby or something that can enhance our interests. And with the right tools to work on, you have the power to create, edit, view and work together in real time – giving you fast and feasible results. Evidently, 91% of employees depend on the latest digital technologies to perform well in work. So make sure to empower them with the best collaboration tools available. 

Must-have No. 3: Video collaboration

Since most of us are still working from home, physical meetings are still nowhere in sight. And since email and phone calls won’t satisfy these long meetings, HD video conferencing is the best option. Just maintain a good connection and the rest is as easy as a personal meet. 

Video conferencing allows you to see your colleagues faces and reactions and allows you to speak to them in real time. Most video collaboration tools now allow for screen sharing and inviting more than 100 guests to the call. No need to be in good health in order to attend a conference these days! 

Must-have No. 4: The ability to make wise choices

Now that we are doing everything digital, you have to get your digital plan right – even the tiniest details are big deals. Just make sure that you handle business-quality video conferencing right. Next is to offer private and public cloud access. Also, transact with sophisticated productivity and collaboration apps. And lastly, carefully manage security across various locations and types of devices. Remember that one wrong sharing move may allow your clients to see all of your year’s work. Be careful with what you share and ensure that your employees are familiar with your company’s data security measures. 

Must-have No. 5: Security

As the digital world keeps on innovating every now and then, security is getting more complex and faces more challenges. With trends like cloud computing, social media and expanding mobility needs, lack of proper protection will let attackers have the opportunity to get in. To have your network security more strengthened, research more about global threat intelligence. Prevent threats before, during and after an attack. And synchronize security across physical, virtual and cloud to reduce complexity.

These must-haves won’t hurt to follow and at the same time will strengthen the productivity and security not just of your company, but also for your employees. These must-haves have essentially helped companies like us maintain our operations regardless of the government regulations in the past year. Not sure that your company is 100% productive working from home just yet? 

Make the most out of working remotely through Microsoft 365, which allows access to its suite of applications including software tools such as Microsoft Office and their cloud services. Microsoft 365 and its applications allows you to be productive wherever you are, allowing for seamless integration from offline to online and maximum compatibility between Windows and Mac users. Visit our website at https://imanila.ph/hosting/microsoft-365/ to learn more or drop us a message at https://imanila.ph/lets-talk/ to ask us how we can help you!