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How to get your Website Christmas-Ready

Christmas is the most exciting time of the year all over the world. For this reason, it is important that you make your business website Christmas-ready. Not only will these website updates help you attract customers, but improve your visibility online as well. Here are some of the tips you can follow to make your website ready for the season!

 

  • Apply Christmas designs to your website

Similar to physical stores that fill their shop with trees and tinsel to attract shoppers, your website needs to be decorated with holiday-themed web designs as well. You can also use holiday banners and welcome messages on your home page to attract customers. You can try to insert text images like ‘Merry Christmas as well as Happy New Year’. 

Before doing this, ensure that the color and images are pleasing to the eyes as well. Try to maintain the overall look as well as the feel of your website. As a result, this will help to keep your brand recognizable yet festive during this time of the year. 

  • Update your site with more festive language and puns

Simple ‘calls to action’ that contain Christmas phrases on your site can help with your reach. Adding the spirit of Christmas cheer is an efficient way to connect with new customers. Not only will it provide you with SEO benefits, but help your Google search rank as well. 

  • Use social media links to your website

Getting your website Christmas ready is an effective way to attract customers this season. For this reason, keep your social media followers up to date with content featuring your website as well. Social media is one of the most used platforms all over the world. This is why it will definitely play a significant factor in raising awareness of your brand; introducing them to what you offer.

  • Update your blogs

Adding Christmas blogs is a great way to attract potential customers online. If your business revolves around cars, then you might want to try creating a piece on maintaining cars this season. To make this as effective as possible, prepare specific blog posts with advice pieces, guides, and more. Posting engaging blogs online can boost your brand visibility and your search engines.

Get your business website ready for the holiday season and improve your SEO ranking! Updating your website is just one of the ways you can begin your digital marketing journey. Digital marketing is a vast umbrella and social media marketing is just one of them. Partner with a top advertising company in the Philippines to help you get started with your brand and online platforms.

With 25 years of experience in the industry and an IT company at its core, iManila is committed to providing our clients with innovative online marketing services in the Philippines. iManila is a full-service business website development company and digital marketing agency ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with iManila and make your brand goals become reality. Talk to us!

SEO in the time of the Holidays: How important is it?

With the shift to online marketing platforms during these times, Search Engine Optimization (SEO) has become even more vital for businesses that want to advertise their brands online. Here is everything businesses need to know about SEO especially as we approach the holidays.

 

How does SEO work?

SEO is a combination of many strategies, actions, and practices that all have one goal, which is to get your page to rank in search engines such as Google. It is not a one-and-done action, and needs constant monitoring and optimization, hence its name. 

SEO takes some time and investment as results are not always immediately seen. There has to be a good combination of both on-page and off-page SEO factors to ensure that you rank. On-page refers to elements that control website loading speed, keywords, meta titles, descriptions, and images. On the contrary, off-page refers to work done outside your website to rank such as link building with reputable sites. 

Based on many factors, if your site’s SEO is better than that of your competitor’s then you will rank higher than them. Being good at just one thing is not enough. Optimize your website so you can achieve a higher place on the search engine results. 

Why is SEO important for businesses? 

Much like how a storefront is how your business appears to customers who wish to shop, SEO is the virtual equivalent of that. There could be different establishments around your shop, but your storefront helps you distinguish your shop from the rest. Your website appearing at the top of the search rankings is the best way to gain customers.

SEO is almost synonymous with trust and credibility. This pushes websites to produce content such as articles to show audiences that they are a leader in their industries.

While paid ads on the search engine through pay-per-click (PPC) ads are always an option, SEO is still the more cost-effective option especially when done right. Those with smaller budgets can turn to SEO as a way to generate the traffic that they need for free. 

SEO aids your sales funnel

Improving your SEO provides a better user experience in your website. This is because you are thinking on their terms and showing them what they would need. By providing quality content, you can answer the queries that your potential customers could be searching for this holiday season!

Target already hot and trending keywords this holiday season such as “Christmas sale” to capture web traffic. Think of preparing your website to have good SEO for the holidays the same way you would prepare your other channels for this season. Make sure to plan your strategy for your other channels in ways that all benefit your website’s SEO. 

Capture the sales you want for the holidays through the right digital marketing efforts including improving your SEO. Let your different channels work together to help boost your SEO and make the most out of your traffic. 

Work with a top digital marketing agency in the Philippines like iManila to be your partner in SEO. Here at our company, we aim to give our clients innovative online marketing services in the Philippines. 

We are a full-service business website development and advertising company ready to help you with your web design and development, web hosting provider, email hosting, technical support, and digital marketing needs. Let’s work together for the holiday season. Talk to us!

Essential Digital Marketing Strategies For Your Christmas Campaigns

Going into the -ber months, Christmas is not too far away. It also means another time for planning, so also make sure your brand’s marketing strategy is on point. This is one of the most exciting times of the year as you can capture the attention of your customers. Brush up on your digital marketing plans and take a look at these tips for the holidays. 

Prepare your SEM campaigns 

Search Engine Marketing (SEM) usually means the use of pay-per-click ads. Basically, these are the ones you see in Google when searching for queries. For this reason, try researching to know how to generate good search results. Moreover, the more specific your keywords, the more cost-effective it will be for your brand. 

Amp up your promotions on social media

The best thing about social media is its two-way nature that lets you interact with your customers. So, if you believe that your posts are great and need an extra push, you may opt to boost your posts or do paid advertising. Not only will this widen your reach, but also help you achieve your different marketing goals. 

Email marketing

Email marketing is a great way to generate some good leads, so try making the most out of your database as they are interested in what you have to offer as well. Additionally, try sending some exclusive deals, coupons, promo codes to make them purchase your product.

Capture the spirit of the holiday season by giving your customers deals they cannot resist. With a good digital marketing strategy, you can elevate your promotions this holiday season and help you reach your business goals.

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing needs. Let us be your partner this holiday season. Talk to us!

Display Ads vs. Search Ads: Which One Is Better?

When it comes to Search Engine Marketing (SEM), search ads aren’t the only way to capture the interests of potential customers. There is also the alternative of having display ads that solve a different purpose. While both are forms of paid ads, they can differ as beginners and experts alike often  don’t  know with what ad to go for. Here is a handy blog on the difference between the two, and which one you should go for. 

Search vs Display

Search Ads are the ads beside organic searches in the search engine results pages (SERP). Moreover, they comprise of a headline, URL, and description text, designed to direct users to click the ad. Basically, what determines the rank of these search ads would be the bid and quality score. 

While search ads are “pull” advertising, meaning that there has to be intent expressed by users for an ad to show up, Display ads are a form of “push” advertising. Additionally, paid ad placements appear on different targeting parameters. The display ads can show in many different websites and even on social media. 

Search volume

Search volume is one factor to look into if you can’t decide between both ads. If you see that you have a good search volume, then you are in a good position to start a search ad. However, if the volume is not much, then having a display ad would be better for your products as it helps with brand awareness.

Brand awareness

For new businesses, or businesses offering new products, the best way to generate awareness is through display advertising. The Google Display Network helps you reach a wide audience who might be interested in what you have to offer. 

Moreover, if you actually know the sites your target audience visits, then you can target those sites in particular. Search ads aid your display ads by including the same branded terms used in your display ad.

Urgent services 

If your business offers professional services like dentistry, then search ads would be better. Usually, people searching these terms are in need of the services already. 

Moreover, your target audience may be using mobile to search urgently for a service that they want. Targeting mobile users is key in capturing these users. 

Budget 

For those with limited budgets, it is best to turn to search ads. Display ads can incur a larger budget and not guarantee a positive return on investment.

If you have a larger budget, you can focus on your successful search campaigns to keep the traffic flowing. You can also choose to expand also to the display network. 

Using the right strategy, you can get the traffic you need to gain new customers. The world of paid advertising and digital marketing can be quite confusing and daunting to beginners. Don’t know what to do? Worry not as there are experts that can guide you in how to deliver compelling campaigns through search or display advertising. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs.

iManila is an expert digital marketing agency and web design company in Manila that has helped a lot of brands with their online campaigns. See how we can work together — talk to us!

Handle Your Social Media Like A Pro With These Techniques!

Social media is almost a must when it comes to establishing your brand’s presence online. In fact, it is the second most popular way to research brands next to search engines. However, having a good social media page is hard to achieve than what people expect.

Social media management takes time, agility, and continuous engagement and posting. Here is what you need to do to handle your brand’s social media pages like a pro. 

Quality over quantity

Just because your competitor is posting every day doesn’t mean you should too. Making sure that each post has a reason to be there and that they are of quality is a must. Moreover, ensure that you create posts with the goal of raising awareness. While it is good to jump on trends for content, create content that can remain relevant. 

Use analytics to guide your posts 

Social media platforms like Facebook and Instagram all come with native analytics. They help businesses raise awareness of how their posts are doing. Engagement rate is one metric to look out for. This is why you must study the data as it is based on your actual followers. Try to draw insights from it to help you figure out what works for them. 

Social media workflow tools

There are many people working in social media from content creators, to designers, to the person making approvals. There is also more than one account they use. Thankfully there are social media management tools such as Hootsuite that make the planning easier for everyone involved. 

Being able to mass schedule posts is very convenient and will add to your quality of life. Not only that, but these tools help give better insight into your platforms. They even let you compare performance across platforms. 

Add a human touch

It is much easier for people to connect with real people over businesses. Give them something to relate to and try your best to let your human touch show in your posts. Also, try cracking a joke or two, tackle a trending topic, and engage sincerely with your followers especially when dealing with complaints. Things like these remind people that there are people underneath your brand. This will make you look better in the eyes of your followers. 

Social media is not a one-and-done thing that if you find what works, you just stick to it forever. It also takes constant work and close attention to what works and what doesn’t as that constantly changes over time.  Pay attention to your metrics and create content based on what works for your followers.

Digital marketing is a vast umbrella and social media marketing is just one of them. Partner with a top advertising company in the Philippines to help you get started on an effective social media strategy for your brand that helps your other digital marketing channels. 

With 25 years of experience in the industry and an IT company at its core, Manila is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development company and advertising company ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Work together with iManila and make your brand goals become reality. Talk to us!

Reasons Why You Need To Backup Your Website Regularly blog banner

Reasons Why You Need To Backup Your Website Regularly

What’s the use of a good website if it is not well protected? 

This is why keeping your website safe should be one of the major priorities of any business owner. One of the best ways to keep your website protected is by performing regular backups. Backing up a business website is easier than you might expect and can help safeguard your site in the event of a hacking incident. Here are the reasons why you need to back up your website regularly. 

Prevent data loss

Keeping your data safe is the utmost priority in any backup system. This is very relevant for websites with a ton of blog posts and libraries of content and you want to safeguard it against human errors and other incidents. 

With sensitive data, it is even recommended to have not just one backup, but multiple backups available and keep them stored in different locations. Uploading backups to the cloud and keeping a copy in your server is ideal. 

Protection against compatibility issues 

If you are familiar with how Content Management Systems, then you know that they deal with a lot of different add-ons like plugins and themes. However, each time you add one to your site, you are introducing a new element in your current site’s ecosystem. Moreover, they can have an undesirable effect on your website, resulting in poor performance as compared to before. 

Not only that, but backups are a good way to ensure that you don’t avoid the use of these add-ons. For this reason, make it a good practice to backup your business website. That way, if any compatibility issues arise, you can revert it easily.

Fix malware issues 

People may not be aware that websites, just like computers, can also be affected by malware. No matter how big or small your website is, they are not exempt from any attacks. It can be very tricky to deal with malware on your website. The longer it takes for you to fix that security hole in your site, the more vulnerable your site becomes. The easiest fix in this scenario would be to have your backup ready to restore your website.

Create easy staging sites for testing 

The best way to make a big change to your site is by testing it first. Having a recent backup of your site can help you stage a copy in mere minutes. Should anything go wrong when you test your new site out, it would not affect your live website. 

Develop secure best practices 

When it comes to keeping your website secure and in good shape, prevention is always better than the cure. So, it is better to develop security practices such as regularly scheduled backups than solve the damage human error can do to your site. 

Additionally, there are many ways to backup your site and making this a habit is always good practice. Brushing up on this and other best practices for websites is always a good must-have. 

Have a top digital marketing agency to help keep your website secure with each backup. With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business website development and advertising company in the Philippines ready to help you with your web design, web hosting provider, email hosting, technical support, and digital marketing services needs. Schedule a consultation with iManila and see how we can work together. Talk to us!

What Google Analytics Can Tell You About Your Business

If you own a website, you must know the people who are visiting and where they are located. Thankfully, Google Analytics is a powerful tool that can answer all of those questions above and more. Here we will go through the things Google Analytics can tell you about your business website.

Your website’s first impressions

Ever wondered how visitors feel when they visit your website? Google Analytics provides you with the necessary data to piece together their first impressions. Checking the bounce rate tells you the rate at which people leave your website after landing. A high bounce rate can mean that they might not be finding what they are looking for. So, maybe it’s time to rethink the content in your site or the copies of the ads that brought them there. 

Checking site duration also tells you which pages in your website users stay longest at. This can be a signifier that you are doing something right on this page, and that your content can be really engaging. 

Which keywords attract your audience 

Keywords are important for SEO because they are how your audience would typically find you. Targeting keywords that generate the right qualified traffic can mean a step closer to getting that lead. Google Analytics can give you insights on what keywords perform the best. It can show you what keywords generate the most web traffic and to which page on your website they are landing. 

Your best social media channel

Google Analytics can give you insight into which social media channel of yours generates the most traffic. Additionally, this can help you narrow down which one to focus on as it can be quite costly to constantly put out paid social media ads. Save on additional budget and instead concentrate on your best-performing channels. 

Location of your visitors

At a glance, you can find out where your visitors are coming from. This is important as it helps you figure out where there is interest and target those visitors for a marketing campaign. You can see which areas you are already popular in and which areas there is potential for further growth. Moreover, can help you in your segmentation, to further provide a more targeted and localized campaign messaging.

More insights into your customer and their journey 

Another vital insight would be finding out the device that your visitors use to check out your website. This helps you learn more about where they are coming from. Are they more mobile users? Then having your website mobile responsive is a must-have. You can even view their interests and professions to give you a better understanding of your market. 

Tracking their journey is another thing — how did they get to your website? Are they coming from your Facebook page? Are they coming in via organic search? This information helps you map out a customer journey and figure out which channels to focus on in getting customers on your business website. 

Google Analytics is an important tool for digital marketing companies as it can pull from so many sources such as your website and social media. Moreover, it also gives you data that is useful in telling you more about your client’s website and its customers. The next step is building the right plan of action to make the most out of this data and you can do that with help from an experienced digital marketing agency in the Philippines like iManila. 

With 25 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative online marketing services in the Philippines. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Learn how we can work together and help build you an effective digital marketing campaign with Google Analytics.

Why the Ber Months is the Perfect Time to Update Your Website

If you are a website owner, you may have heard about the importance of updating your website. But why should you? The short answer is that keeping your website up-to-date can make it relevant. Moreover, it helps it stay at the top of the searches. Digital advertising agencies in the Philippines today are highly competitive so keeping your website fresh in terms of functionality and appearance is vital. 

As the holidays are fast approaching, here are reasons why you should be making that website update now. 

Technology updates

Given how fast technology is evolving, it is vital that your website is in on these new advancements. Updating regularly can give your website visitors the best possible website experience that the market can offer. So, you must ensure that you are not left behind on what everyone else is doing to their websites. 

With the upcoming holidays, more people will be browsing different websites in preparation for buying products. For this reason, upgrading your website’s tech with the latest version can help turn them into customers. 

Data security 

Since important data is often stored in the web hosting servers, there is always that present threat of hacking attacks. The best way to combat this is to update your business website as these updates often come with bug fixes that aim to fix any gaping holes present in the current system.

Leaving your website’s content management system (CMS) outdated can leave you in a vulnerable position to have your data stolen.

Do you have a WordPress website and are still wondering why you should be updating this regularly? Here are some reasons why you should. Read our blog here.

Improve ranking in search engines 

Major changes to Google’s algorithms for their search engine often occur in the middle of the year. On the contrary, minor ones are sprinkled throughout the year. This is why you need to make it a habit to regularly update can help you rank better in Google’s eyes. For this reason, ensure that you are up-to-date with the latest technologies and outrank your competitors. 

Consider the “content” you’re making all the time. Try to update your business website information to make it relevant and regularly churn out content such as blogs and informative articles.

SEO is crucial for any website! Here are more tips on how you can drive more traffic to your website during the holiday season.

Keep your website design trendy

Looking plain and outdated can increase your bounce rate and make visitors leave your website for long. This goes beyond just your web design fonts and colors, but the actual user experience of the visitors. 

Try to visit the business websites of your competitors and compare them to how your website holds up against them. Current trends have opted for a sleeker way of presenting your information and simplified navigation. Make sure that your website is mobile responsive to help attract customers.

Integrate, integrate, integrate

Websites designs today contain many different plugins and apps that can be integrated into your website. These can add more to your base website to give it more function. Some of the most popular ones are:

  • Social media
  • Banners
  • Payment gateways
  • Booking systems
  • Content management systems (CMS)
  • Google Analytics

Overall, these can help keep your website more cohesive and fresher to the eyes of your visitors. 

Don’t get left behind during these -ber months as the Christmas season is fast approaching. Have your best foot forward when marketing your business online by updating your website. An effective, well-designed, and functioning website can make or break your business turning the next visitor into an actual customer. Work with one of the best web development companies in the Philippines with years of experience. Bring your brands to life with the right website through web design, web hosting provider, email hosting, business website development, technical support, and online marketing. Learn more on how we can help your website for the upcoming holidays.

Why You May Need A Dedicated Server for your Business

So you have decided on launching a website for your business. The next step would be to decide on the hosting solution that would be best suited for your business needs. Should you go for a dedicated server?

In this article, we will be exploring specifically what a dedicated server is here.

What is dedicated server hosting? 

Dedicated server hosting is a type of server web hosting that provides the best infrastructure available for your website. This is because you would be having the entire server dedicated all to yourself. 

This is the opposite of shared web hosting. This means sharing some of the server space and resources with other business websites. Moreover, it is easy to see that dedicated server hosting would be more costly than shared hosting. This is because of the benefits that it brings to the table. 

Try to have better security and overall performance.

If you are wary of security, then it is in your best interest to go with a dedicated server. This gives you full control of the server. It lets you tweak its security to your needs and specifications. You can have access to better security especially if you need to handle transactions over SSL or FTP. 

Dedicated servers maximize your web uptime. This is why dedicated servers make your website more reliable and stable performance-wise. 

Ensure your flexibility and scalability.

When you have a new website, you have no idea just how expansive your site will be. With dedicated web hosting, you will have the flexibility to customize your website. It can accommodate the needs of CPU, disk space, software, and more. The server environment is flexible to fit your business needs. It also gives you control over its specifications. 

Make sure to save on time and resources.

Managing a web server can be a lot of work that means purchasing and maintaining equipment. Dedicated hosting is a cost-effective way to get all the benefits of having your own full server. A dedicated hosting provider would be in charge of handling the costs. This helps save you on time and hassle which are also valuable to any business. If you don’t have anyone with the knowledge, most providers also offer Server Management Service contracts. 

Is your business ready for a dedicated web server? 

Dedicated servers are a good option as they serve a lot of businesses well. At the same time, you might like to read more about Cloud Hosting and why this is a great hosting solution. 

Overall, consider a dedicated server if your website has high traffic. It has sensitive information and has a lot of content. Work together with an experienced dedicated web hosting provider to get the best website performance for your business.

As one of the first Internet Service Providers in the Philippines, iManila is committed to providing our clients with innovative online marketing services. We are a full-service business web development and advertising company ready to help you with your web design, web hosting, email hosting, technical support, and digital marketing needs. Inquire now and message us today!