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Cloud Hosting vs Shared Hosting vs Dedicated Hosting: Which is the best?

Since its inception back in 1996, cloud hosting has since been gaining attention. As many would say, WELCOME TO THE CLOUD ERA!  

As compared to other hosting options, cloud hosting allows your website to be hosted on multiple servers. If you’re hosted on the cloud, you may just simply migrate your site if any bugs or technical issues occur. Cloud computing technology allows numerous machines to work synchronously. 

Aside from its proven flexibility, security, performance, and reliability, its ultra-fast speed is also one to look out for.  

Before we unveil the not-so secret advantages of cloud hosting, we will first differentiate all the hosting options available in the market today.  

  • Shared Hosting – In its very nature, shared hosting may assure you 99.99% uptime but is a little challenging to live up to. High traffic could automatically cause a downtime. The upside though is it’s cheap and suitable for smaller sites and businesses.  
  • Dedicated Hosting – You are the sole owner of the server and have complete control over all of your resources. 
  • VPS Hosting –  This is beneficial if you worry about server dysfunctions as the server is divided into multiple virtual servers.  
  • Cloud Hosting – A network of connected servers divided into multiple virtual servers.  

Cloud Hosting vs Shared Hosting  

In terms of support, cloud hosting has unlimited everything, from storage, bandwidth, and databases, and continually advances as years go by. Shared hosting, on the other hand, has many limits. Overusing its limited resources could cause suspensions. 

In terms of security, the protocols of shared hosting are often based on applications and databases, as these are the most vulnerable to hackers. Cloud hosting, on the other hand, has four major security controls such as Deterrent, Preventative, Detective, and Corrective Controls. Cloud hosting incorporates encrypted algorithms to further protect your data. 

When it comes to performance, cloud hosting can guarantee you an ultra-fast, auto-scalable and customizable platform. High traffic does not nudge the cloud hosting servers. In fact, it is highly recommended for sites with high traffic. While shared hosting, with its limited resources, speed could be an issue. Not to mention, the possible downtimes. 

Cloud Hosting vs Dedicated Hosting vs VPS 

VPS functions similarly to cloud hosting, as these two are serving multiple servers. The only difference is that cloud hosting’s resources are on demand. Cloud hosting users can instantly gauge and have full control over their resources and get charged according to their use. While with a dedicated hosting or server, owners are given their own server that cannot be shared. Although having a dedicated server is more flexible in terms of resources than your affordable shared hosting, dedicated hosting is the most expensive hosting model as you are the only one paying for your server and its resources. 

In terms of infrastructure, both dedicated servers and VPS use single physical servers, only that VPS is shared and dedicated is only used by one entity. With cloud hosting, on the other hand, resources are distributed across multiple servers situated in an isolated virtual environment.  

Now, in terms of location and scalability, both dedicated hosting and VPS are off-site, in contrast to cloud hosting that may be both off-site or on-site. While for scalability, VPS may be upgraded or downgraded manually, while a dedicated server is unfortunately un-upgradeable – lest you move to a different dedicated server altogether with more resources. Cloud hosting, on the bright side, may be upgraded or downgraded within seconds, and has zero downtime.  

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There are a variety of hosting packages available in the market today. Choosing one would depend on your business’ requirements and priorities. If you ask us though, the best option today is cloud hosting, especially with its advanced features when it comes to security, performance, speed and resources. 

With 25 years of experience in the industry and as one of the leading Digital Marketing agencies in the Philippines, iManila is always at the forefront of innovation offering reliable cloud hosting services starting with a storage of 60GB all the way up to 240GB. We’re proud to offer our newest Cloud Hosting packages available here. Drop us a message today and we can help identify the best hosting package for your business’ needs. 

Elements of Web Design that Influence Conversions

Behind every great website strategy is the goal to convert traffic into actual paying customers. After all, if your website doesn’t convert, then chances are there’s a lot of room for improvement whether it be on the user interface or in terms of the digital marketing efforts you are investing in, if any at all. In most cases, traffic alone won’t be enough. We’re now in the competitive digital world wherein visitors should be influenced to perform certain actions on your website.

By working on simple changes on your website, you’ll be able to convert traffic by letting your website do its work of turning visitors into paying customers. Let’s take a look at some key website elements that can help influence and encourage conversions.

Clear Message and Navigation

Websites with a lot of content need to focus on presenting and focusing users’ attention on content that is useful and relevant. Upon landing on your website, you’ll need to make your message precise and clear.

Make sure to quickly address why they are at your website in the first place. Provide them with beneficial information. What are you offering? Would they benefit from it? If so, how?

In addition, keeping your website simple and straightforward is the way to go. A simple website allows your visitors to easily move around your website, which improves user experience, which then boosts your conversion rates.

Social Proof

Showcasing social proof and other social sites on your website is the best way to instill trust in users and get them to connect with your brand. Nothing is still as powerful as word-of-mouth marketing, social shares, comments, and reviews since it is the digital equivalent of a friendly conversation.

Integrating social media into your website can help show your target audience that your business is thriving, engaged, and has a successful community offering a more informative glimpse of what your business is all about.

Mobile Optimized

We’ve said countless times, a mobile-optimized website is a must. People that connect through the digital world often engage through their mobile phones. Not having a mobile-optimized web presence is a major downfall to your website and a surefire conversion killer.

A majority of online consumers and digital natives have more access to a mobile phone. Everyone expects websites to function just as well on mobile as they do on a desktop. Make sure that users’ expectations are met and offer a clean, vertical mobile-optimized browsing experience.

The right Call to Action (CTA)

The main goal of your website is to monetize the traffic coming in, or interest the visitors closer to that goal. We all know by now that going digital is also the way for your business to thrive in the new normal. Call-to-action buttons (CTAs) are an incredibly important factor in the conversion process.

You won’t be able to convert your visitors into paying customers unless they take specific actions, which is why you need to guide them on what to do next. That’s where your call-to-action buttons (CTAs) come in and stand out. The more comfortable and interested your users are, the more likely they will be to complete a conversion.

Your CTAs are the important on-site elements that need to be highlighted on your website to push your conversion rates to a higher level. They can be in the form of buttons, images, or even videos or anything that drives users to take the next step.

With 25 years of experience in the IT industry and as one of the oldest IT companies in the Philippines, trust that iManila can help improve your website conversion rates through our variety of digital marketing services from hosting, website design and development, and digital marketing. Contact us today to learn more! 

Five Facebook Advertising Tips and Tricks

Facebook has been dramatically evolving, updating, and innovating since its inception. This has given many brands and advertisers the worst headaches while at the same time the best successes of their lives, as the platform grows not just to be more complex but to be highly beneficial at the same time.

In this blog, we will show you 10 of the most useful Facebook advertising tips and tricks that will positively improve your Facebook ad campaigns.  

Optimize ads for awareness instead of engagements 

While engagement ads allow you to increase your number of likes, comments, shares, etc., oftentimes it’s not aligned with your goals and most of the time impractical. Brands or advertisers who are fairly new to the field, will mistake engagements to be a sign that the ads are performing. Worst is if the client might be expecting leads, messages, etc., which is a nightmare for any strategist. What they may not know is that the ads optimized for engagements will only dictate Facebook’s machine learning to deliver the ads to people who are most likely to engage and not convert.   

On the other hand, awareness ads bring a more meaningful business outcome. This is because awareness ads are delivered to people who are most likely to remember the ads, not just engage with it. The metric that Facebook uses to measure the success of the campaign is via ad recall. 

You may, however, run these two campaigns at once. You may boost the same ad for engagements and awareness so you can get the amount of engagements that you need while also reaching people who could be your potential consumers.  

Use different ad formats 

Ad formats allow your brand to present your products the way you want it. You have the option to use a single image, carousel ad, instant experience, or collection ad formats.  

Single ad images are mostly utilized for awareness campaigns like brand awareness ads and reach ads. This is oftentimes used in engagements and page likes ads too. This ad format only requires one image but should be optimized in certain ad sizes in respect to the placements such as the feed, story, and marketplace for better performance.  

While the carousel appears to be a catalog presented in boxes, aligned horizontally, which contains your products, a collection ad on the other hand, is like a full on ad experience, where you put a banner and products are seen below it. You may click on the button below the ad so you may view the rest of the catalog. An instant experience can be both. You may customize the format based on your liking while also considering what you offer.  

Align your campaigns with your goals 

Before you select an ad campaign, you should first and foremost clear out your objective. Your goal should be aligned to your campaigns. For example, you shouldn’t run an awareness ad campaign if you are trying to get leads and inquiries. 

You should be transparent and clear about what you want to happen for the campaign. You cannot expect conversions, ad recalls, or engagements all at the same time unless you have the budget to do so. 

Use automatic placements 

Unless you know exactly who your target audiences are, you should use automatic placements. This is located on the ad set level. You may choose to do manual placements if you feel like your ad does not fit on Instagram or if you only want your ads to appear on someone’s feed. This is definitely something you can customize, but again, unless you know and have worked back and forth using those specific placements, you should instead use automatic placements.  

The main reason behind this is that you wouldn’t want to miss any opportunity along the way, especially on your first try. Trust Facebook’s algorithm to bring you the best possible results for your campaigns otherwise, run an A/B test first if you’re pressed for time.  

A/B test creatives or ad graphics  

One of the most important things you should do upon doing your first campaign is testing your creatives. Like others, this is one great factor in your overall performance. You should seek out what creatives work for your audiences and what does not. You should not feed your audiences with the same graphics that they don’t even like. Test and test until you see the results that you want.  

These are only a few of the most important things that you should consider upon setting up your first campaign. Before you delve into the setting up process, gather all our thoughts and create a media plan. Generate sales successfully using social media. If this is something too hard for you to do, get assistance from Facebook advertising experts like iManila to do the job for you. We have highly qualified and certified Facebook Media Buying professionals who you can entrust your campaigns to. With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital marketing and technical support needs. Inquire now and message us today!

5 Ways your Business Can Benefit from Remote Technical Support

Remote Technical support has been a standard solution for small-to-medium-sized businesses for a long time now. We are all a witness to how things drastically changed over the past year. The COVID-19 pandemic has caused workers to migrate from their offices into remote working positions. Remote IT support is now more important than ever.

As the pandemic forced many companies to adopt remote work strategies, it’s worth exploring the benefits of remote IT support and how they fit into the new work-from-home environment.

  1.   Efficient problem-solving

Remote technical support makes any problem easily solved. Remote technical support technicians have higher service level standards determined in the vendor’s agreement, which assures quality and additional security to business owners.

With remote access support, companies can access the skills of an entire IT team. Additionally, they can swiftly assess and deal with any tech issues remotely that can solve your problem as fast and smoothly as possible.

  1.   Increase in Employee Productivity

Contracting remote technical support means taking out the IT issues from your hands and leaving it to the professionals. Quick issue resolution means less time waiting and finding solutions but rather, more time focusing on your assigned tasks and roles in the business. Nothing hinders productivity than a business system failure or a security breach. Providing the employees with an on-call technical support team helps them to stay fully focused on their tasks.

  1.   Reduced in-house costs

Having in-house IT support can be an expensive proposition, but pursuing a remote technical support optimizes your budget allocation for IT. Trust the expertise of the vendor and dwell on the benefits of the remote technical support with just spending an annual or monthly fee.

  1.   Quick Response Time

To solve a tech problem, one of the most common challenges faced is communicating the problem. Not everyone is tech savvy. Remote tech support can put an end to this difficulty by allowing the IT support team to enter the system remotely to identify and tackle the problem themselves.

Most IT problems have simple solutions: patches, updates, or configuration changes. With remote technical support services, businesses have a simple way to resolve these basic issues quickly. One of the key benefits of a remote IT tech support service is that help desk agents can take control of the user’s system, check for issues, and apply support solutions as needed, 100% remotely.

  1.   Ease for Work-From-Home support

Companies across the country have adopted the WFH setup. Unfortunately, tech support issues are often encountered while the employee is out of the office. Remote technical support can provide the support the employees need on their work computer no matter the location and fix the IT issue remotely.

The benefits of Remote technical support aren’t limited to just on service – they affect every aspect of work productivity and employee management. Even after the pandemic settles down, most businesses will still opt for the work-from-home setup.

There you have it. Get familiar with the benefits of remote IT support as you choose your options, and seek solutions that will help prepare your business to succeed in the new normal, that is remote work.

With 25 years of experience in the digital industry, iManila can provide your business with solutions to help with common software and hardware issues across all devices whether on a desktop, laptop, or mobile. Contact us for remote technical services, hosting, web, and  digital marketing solutions.

iManila’s Shared and Self-Managed Hosting Solutions

iManila aims to always provide you with the best technical support services and we are reaching out today to ensure that you have the right information regarding our web hosting solution’s scope of support.

As you may know, web hosting solutions are by default self-managed solutions where you can host your website, applications or email. While iManila takes responsibility of the server’s accessibility and availability, with a self-managed hosting solution, the responsibility of managing a server or securing and managing data, hosted applications or websites as well as the settings of your account configurations, rests with the client, the owner.

Below are some clarifications regarding our scope of work:

Shared Hosting 

iManila takes responsibility for:

  • the shared hosting solution’s accessibility and availability, security and reliability
  • maintaining the cloud infrastructure

Client’s responsibilities include:

  • securing and managing their data, hosted application or website;
  • setting their account configurations inside their Shared hosting account via cPanel access.

Self-managed Hosting Solution 

A self-managed Hosting Solution gives clients complete control where they have their own server, and manage it themselves, their way.

iManila takes responsibility for:

  • the server’s accessibility and availability for self-managed servers;

Client’s responsibilities include:

  • managing the server;
  • installing any software given their full root and administrator access.

Managed Hosting Solution 

A Managed Hosting Solution is where iManila takes full responsibility of managing the server from server updates, and patches, monitoring and OS management. However, depending on the client account’s scope of support, managing the client’s hosting application or website may fall on a separate support engagement.

For more information on our service terms and conditions, you may visit our website at https://imanila.ph/terms-and-conditions/. For inquiries regarding your account’s scope of support, you may email our support team at [email protected].

How to Simplify Your Website?

The general theme and content of your website are very important, however, it always doesn’t have to be complex. Simplifying your web design can be done by taking small and easy steps. Simple tasks like focusing on putting the important website elements, removing the unnecessary things, reducing the number of pages your site has, getting more content, and using the right number of colors are just some small steps you can take to simplify your website. 

The simpler your website gets, the more user-friendly it will become. For most businesses, simplicity is the key to a sleek, user-friendly website. It will be easier to use and navigate around your website if you cut down on additional elements. But sometimes it’s difficult to figure out what to cut and what to keep. Here are a few easy tips from the pros on how to simplify your web design or website in general. 

Identify the Most Important Elements 

This is the most important and the easiest step. Many websites have the most important information about their company on the homepage, mixed with a lot  of unimportant features, like social media feeds, irrelevant photos, and even outdated ads. Strip down to the bare minimum of what you want clients to see once they land on your website and get rid of all the other clutter. Put only the most important content on your homepage.

Use the 80/20 Rule 

The 80/20 is 20% of your website content will go towards 80% of your site’s value. Consider what brings the most value to your site – whether it be your online store, or signup forms. Putting these features front and center and eliminating or redistributing other elements can provide the user with a distraction-free page where they won’t be tempted to click away from items that are on sale or that signup form that they’ve been hovering their cursor over.

Reduce the Number of Pages 

One way to simplify your web design is to narrow down your website pages. This gives users the time to focus on the important parts of your site. It also creates a cleaner and more organized experience. Review your website and remove the unnecessary pages that you know you really don’t need or merge pages that cover similar topics. 

Stick to a Limited Color Scheme 

Choosing the right colors is crucial when it comes to website design. It can be easy to go crazy with lots of bright colors, but a crazy color scheme can actually be very distracting to  your website’s users. Limiting yourself to a color scheme of only two to three colors is a great way to simplify your website’s design. One trick to expand the colors of your website is to use different shades of the same colors to provide subtlety and texture. 

Get Your Call to Action Above the Fold 

Research shows that most people spend more time above the fold of your website. This is one of the most important parts of your website that helps drive more traffic to your site. Whatever is displayed in this sweet spot is what every visitor to your homepage will see first. Make sure that you put a lot of rich content in this part of the website, including any call to action such as “call us today!” or “Check out our store!”. 

In this digital age, a well-designed website is not only about aesthetics, but more for overall user experience. At iManila, we create highly-functional and beautifully designed websites that can support your business objectives – whether that means driving awareness, generating leads or increasing sales. With 25 years of experience in the industry, iManila is committed to providing our clients with innovative digital solutions. We are a full-service website development and digital marketing agency ready to help you with your website design and development, hosting, and digital marketing needs. Let’s talk and we’ll help you keep your website relevant and up to date. 

What can a Digital Agency do for Your Business

The world is getting more and more competitive as the days go by. Advertising is a difficult task especially if you’re a brand trying to come through a swarming field of advertisers. The first few months could be disastrous and the succeeding months could be just as terrible. The only way you can get away from the hustle and bustle is if you entrust your campaigns to someone experienced in the field.  

This is where a digital agency should come in. Hiring an in-house digital advertising team could cost you a lot, so outsourcing an advertising team who can do the job and will deliver the results that you want beyond what you can imagine, is your next big option.  

In this blog we’ll explore the different kinds of campaigns you should consider outsourcing to a digital marketing agency. 

Facebook Ads Campaigns  

Are you one of the many businesses who want to try Facebook advertising or are already running Facebook ads through an in-house team? You’ve probably tried in the past and might have felt like they were not effective perhaps because the ads were not set properly. We’ve encountered several clients who felt the same way. This is because Facebook ads can be extremely complicated and usually, only select people with a vast number of experiences usually understand the right ads to run given any objective.

From media planning and strategizing, competitor analysis, targeting and setup to daily monitoring and performance analysis, a digital marketing agency typically provides all of these services when it comes to running your Facebook ads campaigns.

One tip based on our experience is to consider running a Facebook ad campaign if you are targeting a broad market in the Philippines. This is because not only are the majority of Filipinos (regardless of class) active Facebook users, but another thing is, Facebook’s ad targeting algorithm is played a little bit differently compared to Google. Facebook, as opposed to Google, serves its ads to prospective audiences on all of its platforms, versus with Google, who learns users’ preferences based on their search data or the products or services they search for through the Google search engine. 

Search Engine Marketing (SEM) or Google Ads Campaigns

Another crucial type of digital campaign that a digital marketing agency can run for you are your Google ads campaigns. If you don’t know what Google ad campaigns are yet, these are basically search ads, display ads, and YouTube ads. Interested in learning more? Read through our previous blog about Google ads campaigns here.  

Based on our experience with working with different companies, Google ads are very well suited for brands that carry a B2B model. At the same time, Google Search Ads carry with it a higher conversion rate compared to other ad types as this allows your brand to appear when users are looking for it or, in some cases, something similar to the brand or product that you are offering. This essentially allows you visibility and brand awareness online right when users are looking for you. 

When it comes to the process of running an SEM campaign, your preferred digital agency will be expected to present a media plan and keyword analysis so you can see the forecast of the keywords that you want to bid for. If you’re looking to learn more about Search Engine Marketing, click on this link. 

Search Engine Optimization 

While doing your paid ad or SEM campaign, it’s ideal that you run it alongside SEO. This type of online campaign is not exactly easy. It requires tons and tons of research, experience with content writing, optimization, keyword research and strategies. 

This type of campaign is beneficial for brands who want to rank their website on Google’s search engine pages organically and in the long-run. SEO campaign strategies continuously evolve as Google’s search algorithm changes so running an SEO campaign is a long-term commitment which requires expertise and experience, not to mention, some knowledge on the back-end of your website. 

If what we mentioned are still unfamiliar to you, it’s best that you consult with digital advertising agencies such as iManila, to help get you ahead of the game. With 25 years of experience in the IT industry, iManila has the skills and the experience to help you with your website design and development, hosting, digital marketing and technical support needs. It’s not too late yet, start your digital advertising journeys with us today! Contact us today!  

Three Mobile Friendly Website Design Tips

Every day, 92.6 percent (4.32 billion) internet users use a mobile device to browse the web among the 4.66 billion active internet users worldwide. A lot of people use mobile devices to access the web, that’s why you need to have a mobile friendly website.

User experience is the most important part of every site when it comes to converting, it also has a factor with how Google ranks your site. Here are five mobile-friendly website design tips for creating a great mobile web design.

  1. Pick a mobile-responsive website or blog theme.

A website plays a vital role in your site as it is the preconfigured framework that defines how your website looks. Mobile responsive themes are pre-coded for both optimal desktop and mobile navigation.

Much of the work of a website would depend on its visuals and design. A good design on your website that serves its purpose and matches with your brand identity should impress your visitors and be a deciding factor for them to stay longer on your site. It also serves as a way to set you apart from competitors.

Mobile-friendly WordPress sites are the new norm, but despite how common they may seem, it still creates a beautiful and responsive site. Make sure that you also have an effective website landing page as it is the most vital foundation of lead generation.

  1. Simplify your website content.

When creating copy and design elements for your mobile website, the important rule is to simplify everything. Making a website look sleek and reducing navigation confusion helps in achieving an effective site.

The website that we create, from articles, business plans to user interfaces are all important. Simple actions like putting your focus on essential elements for your website’s success will eventually pay off. Get rid of unnecessary pages, pop-ups, and design ideas, and opt for the quick and simple.

  1. Prioritize site performance.

Ultimately, having a fast-loading site can benefit both you and your customers. Page speed has been useful for a long time in terms of how your sites are ranked in Google desktop searches.

Good responsive website designs adjust to the screen of the viewer whether they are reading from a desktop computer, a tablet, or a phone. The first step is to simply see how fast your site currently loads — if all is working correctly, you might not even need to do anything else. You can evaluate your page speed with a tool like Google’s PageSpeed Insights.

The majority of visitors prefer viewing websites via their smartphones and this has brought into popularity the concept of designing mobile-friendly versions of websites.

As more and more people use their smartphones or tablets to access the internet, site designers have to adjust to address those usage patterns. Is your site ready for your mobile visitors?

With 25 years of experience in the industry and as a certified Digital Agency in the Philippines, iManila is ready to help you with your website development, hosting, digital

marketing and technical support needs. Inquire now and message us today!

The Importance of Community Management

Community management of social media platforms such as Facebook and Instagram has become a crucial part of brands’ operations in this day and age. 

Community management is entirely about building relationships. How your brand or company utilizes opportunities to interact with your community online has a direct effect on many aspects of your brand efforts. If you hope to build a long-term business and a strong, relevant brand, community management is one practice that you must take the time to invest in. 

Community management whether it be on Facebook or Instagram or LinkedIn is crucial because of the following reasons: 

Retention of existing customers. Community management plays a significant role in the retention of existing customers who are then likely to be involved in repeated brand interactions;

Attracting new customers. One of the major characteristics of communities is that it helps information flow faster. Therefore, effective community management can help in cultivating new members through positive word of mouth;

Enhanced brand reputation. Instead of focusing on the short-term benefits and increasing sales, community management focuses on strengthening the position of the brand in the long-term by building a good reputation online. 

Here are more reasons why you should consider community management as part of your marketing efforts today:

It Builds Equity and Brand Advocacy

Keeping your brand’s current users and customer base engaged is arguably just as important — if not more — than acquiring new ones. Like many aspects of life, the more time or effort an individual invests into a product or service, the more they come to value it. And the more connected and involved someone feels with a brand, the more likely they are to become an advocate for you and sing your praises to their friends and family.

The most difficult accomplishment to achieve in the brand equity pyramid is resonance. 

Resonance is a term used to refer to building deep customer relationships. True resonance is a difficult task and can only be achieved once your customers have formed a deep psychological bond with your brand. These are the customers who continuously make repeat purchases, and feel an attachment to your brand or product that goes far beyond that of the general public.

It Empowers Your Customers and User-base

Most online communities who are doing social right and are successful in their efforts leverage an abundance of user-generated content. When you enable your community to speak up by enticing them with questions and content that inspires a reaction, you are stimulating engagement and a sense of empowerment for your customers and user-base.

This empowerment often allows users to self-police themselves in the event that you have a rogue user who seems to be stirring conflict within the community. It also provides your brand with educated ambassadors who have the ability to answer each other’s questions and concerns first hand, without the involvement of your brand. While you should always be active in addressing the needs and concerns of your community, it’s certainly a major benefit having these ‘foot soldiers’ of sorts helping to brige the gap and reinforce a positive brand sentiment.

It Creates A True Sense of Community That Humanizes your Brand

The reach of Facebook, Instagram, Twitter, and other major social media platforms is equal to or greater than what we can do with television, in terms of getting content out to the masses; especially your target audiences. But unlike television, social media gives you the opportunity to establish a direct and personal connection with your audience. This makes your brand much more approachable.

It Allows You To Tap into a Built-In Audience

If the channel you’re on gives you access to a large audience or you’re speaking to someone with a sizable following, it might even be worth it to go the extra mile and tap into that audience. Leveraging a built-in audience allows brands to save some money with their marketing efforts through owned and earned media.

Analyze your brand’s networks and determine which channels your community is the most active on, and which networks you’re most likely to satisfy your main objectives with. Take note of good online business resilience this 2021. Whether it be to build brand awareness, drive traffic, or simply maintain your reputation, those channels are the ones your organization should prioritize with your social efforts, and the ones that will allow you to tap into your audience most effectively. 

iManila With 25 years of experience in the digital industry, has the skills and the experience to help you with your brand’s digital marketing, website development, hosting, and technical support needs. Send us an email at [email protected] or contact us through our facebook or website to learn more!